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		<title>How to add Content Credentials to your images</title>
		<link>https://smartframe.io/blog/how-to-add-content-credentials-to-your-images/</link>
		
		<dc:creator><![CDATA[Matt Golowczynski]]></dc:creator>
		<pubDate>Fri, 21 Jun 2024 10:10:18 +0000</pubDate>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Image security]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[content credentials]]></category>
		<category><![CDATA[image security]]></category>
		<category><![CDATA[photoshop]]></category>
		<guid isPermaLink="false">https://smartframe.io/?p=118005</guid>

					<description><![CDATA[<p>Content Credentials allow content creators and publishers to add key details to [&#8230;]</p>
<p>The post <a href="https://smartframe.io/blog/how-to-add-content-credentials-to-your-images/">How to add Content Credentials to your images</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
]]></description>
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									<p class="blog-stand-first">Content Credentials allow content creators and publishers to add key details to their work, helping to improve transparency. We explain how to use them for your images and view them in those published by others.</p>
<p>Content Credentials are now starting to appear in a broad range of images online. They provide online audiences with information on a piece of content’s origin, along with details on any edits made, including the use of AI tools.</p>
<p>If you’re not already familiar with Content Credentials and want to learn more, read <a href="https://smartframe.io/blog/content-credentials-everything-you-need-to-know/">our complete Content Credentials guide first</a>.</p>
<p>If, however, you understand the concept and now want to start putting it into practice, read on.</p>
<h4>How to add Content Credentials on your camera</h4>
<p>While it&#8217;s possible to add Content Credentials to images after they have been captured, embedding them from the start of an image&#8217;s life is ideal as it allows for the most complete picture of an image&#8217;s history to be developed.</p>
<p>That said, since this technology is still relatively new, only two cameras support Content Credentials out of the box at the time of writing.</p>
<p>These cameras are the <a href="https://leica-camera.com/en-GB/photography/cameras/m/m11-p-black" target="_blank" rel="noopener">Leica M11-P</a> and the <a href="https://www.sony.co.uk/electronics/interchangeable-lens-cameras/ilce-9m3" target="_blank" rel="noopener">Sony A9 III</a>. Both are relatively new and at the pricier end of the scale for models of their kind, so this option isn’t available to the vast majority of photographers today.</p>
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<p>Nevertheless, if you have a slightly older camera, you may still be able to take advantage of this feature.</p>
<p>Sony’s announcement of its A9 III camera came alongside the news that owners of the A1 and A7S III would also be able to access this feature through a forthcoming firmware update – <a href="https://www.sony.co.uk/presscentre/sony-delivers-highly-anticipated-firmware-updates-including-c2pa-compliancy-and-ensuring-authenticity-of-images" target="_blank" rel="noopener">and this was released in April</a>.</p>
<p><a href="https://contentauthenticity.org/blog/fujifilm-joins-the-cai" target="_blank" rel="noopener">Fujifilm also recently announced that it has joined both the CAI and the C2PA</a>, which are behind Content Credentials, and has stated that it will be using this standard in GFX and X series cameras via firmware updates.</p>
<p>This approach opens up the possibility that owners of other models may also receive firmware updates with the same option in the future, which could rapidly increase adoption.</p>
<p>The fact that Nikon included Content Credentials in a demonstration version of its popular Z9 model also suggests that the feature will be included in future Nikon cameras.</p>
<h4>How to add Content Credentials using software</h4>
<p>While adding Content Credentials in the camera has the advantage of embedding information into images at the very start of the creation process, you don’t need a camera that supports this feature to use it. You can start adding Content Credentials in software instead.</p>
<h4>How to add Content Credentials in Adobe Photoshop</h4>
<p>Content Credentials are currently in beta in Photoshop, so we expect changes over time. Nevertheless, they are still very much usable at this moment.</p>
<p>To get started, open an image in Photoshop and select <b>Window > Content Credentials (Beta)</b>. A dialog box with the option to enable Content Credentials will appear on the right-hand side of the screen.</p>
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<p>Once this is enabled, you will be able to select which details to apply, such as Producer and Edits &#038; Activity. By default, all options should be selected, including Generative AI transparency.</p>
<p>By clicking on Preview, you will now be able to see what these Content Credentials will look like. These will change as you select and deselect the options above. The Actions will update as you edit the image.</p>
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<p>Finally, to save the image with credentials attached, head to <b>File > Export > Export As… </b>before selecting the relevant option from the<b> Content Credentials (Beta) </b>section. You can choose whether to publish the Content Credentials to the cloud or attach them to the file itself.</p>
<h4>How to add Content Credentials in Adobe Lightroom</h4>
<p>Adobe Lightroom users can also add Content Credentials when editing images.</p>
<p>The options available to the user are much the same as those described above for Photoshop users, although the process of enabling them is a little different.</p>
<p>To get started, head to <strong>Preferences > Technology Previews</strong>, before checking the <strong>Content Credentials (Beta) Export Options </strong>setting.</p>
<div class="youtube-container"><iframe title="YouTube video player" src="https://www.youtube.com/embed/msKXasO3wKA" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
<p>Once you have finished editing the image, click on the <strong>Share</strong> icon in the top-right-hand corner and then <strong>Export</strong>, whereupon you should see a dialog box for Content Credentials.</p>
<p>Here, you can choose a method of appending the credentials to the image – either to the file, stored in the Content Credentials Cloud, or both – and select the specific credentials to export.</p>
<h4>How to view Content Credentials</h4>
<p>Not all images have Content Credentials. You can tell whether one does by checking to see whether a Content Credentials pin is found in the corner of the frame.</p>
<p><script async src="https://static.smartframe.io/embed.js"></script></p>
<p>For this to appear, the website itself will need to support the display of this pin within the image. This is important as not all websites do.</p>
<p>If you’re viewing a SmartFrame, however, this is not necessary, as the SmartFrame itself contains everything it needs to display this, regardless of where the image has been published.</p>
<p>Clicking on this pin brings up a panel with the basic details. These will typically include the original media, the entity that signed the images, the content’s producer, and the app or device used to create the content. It may also include connected social media accounts and edits made to the image (if any).</p>
<p>Exactly what’s displayed depends in part on what the content producer has enabled – either in the camera or when editing, or both – and in part on what cannot be removed, such as the use of the Firefly generative AI tool in Photoshop.</p>
<h4>Viewing additional details</h4>
<p>The panel described above provides a snapshot of the key information attached to the image. But it’s possible to see even more detailed information if required.</p>
<p>At the bottom of the Content Credentials dialog box within the image, there may be an additional link that takes you to the Content Credentials website, where the image can be verified.</p>
<p>This link may simply be a &#8220;Verify on ContentCredentials.org&#8221; text link or a button labeled &#8220;Inspect&#8221;.</p>
<p><script async src="https://static.smartframe.io/embed.js"></script></p>
<p>In either case, this allows you to develop a better idea of the types of edits made to the image and to see whether multiple images were used in its creation, among other things.</p>
<p>It also provides you with a way to quickly confirm that the image has been signed and verified on the official ContentCredentials.org site. You may wish to do this if something about the image, the CR pin, or the site on which the image has been published seems suspicious.</p>
<p>For most images, key details – such as its origin, the edits made to it, and so on – are easily contained and viewed within the panel described above. But with some images – and particularly composite images – it’s not always practical to view this level of detail within this panel alone.</p>
<p>For this reason, some SmartFrame images with Content Credentials have an additional feature, whereby the user is able to view certain details in a full-window preview mode.</p>
<p>This preview mode, which occupies the full size of the window in which they are viewing the image, allows them to easily view all media associated with an image, along with edits and other details, without them needing to leave the site they are on and view these on the ContentCredentials.org website.</p>
<p><script async src="https://static.smartframe.io/embed.js"></script></p>
<p>You can see what this looks like by clicking on the CR pin in the image above. If the image supports full-window preview, it will automatically appear in this way upon a click of the pin.</p>
<p>While it&#8217;s still possible to visit the ContentCredentials.org site and verify the image as when a SmartFrame image has this full-window preview mode, the user may find the level of detail they require is contained within this preview.</p>
<h4>What does the future of Content Credentials look like?</h4>
<p>It&#8217;s common for new technologies like Content Credentials to appear and then quietly be retired some time later. However, the strong need for it to combat various threats, combined with rapid adoption by key players, means it unlikely that it will face the same fate.</p>
<p>Indeed, just the past few months alone have welcomed several announcements regarding Content Credentials, as well as the C2PA standard that underpins them and the Content Authenticity Initiative, from major platforms.</p>
<p>In February, <a href="https://c2pa.org/post/google_pr/" target="_blank" rel="noopener">Google announced that it was to join the C2PA as a steering committee member</a>.</p>
<p>The following month, the BBC – one of the founding members of the C2PA – <a href="https://www.bbc.co.uk/news/world-latin-america-68462851" target="_blank" rel="noopener">published its first piece of content</a> that made use of C2PA tools.</p>
<p>This was followed by an announcement from <a href="https://newsroom.tiktok.com/en-us/partnering-with-our-industry-to-advance-ai-transparency-and-literacy" target="_blank" rel="noopener">TikTok that it would join the Content Authenticity Initiative</a> and adopt Content Credentials for AI-generated content on its platform. Most recently, <a href="https://www.linkedin.com/help/linkedin/answer/a6282984" target="_blank" rel="noopener">LinkedIn added support for images with Content Credentials</a>.</p>
<p>With Meta <a href="https://about.fb.com/news/2024/02/labeling-ai-generated-images-on-facebook-instagram-and-threads/" target="_blank" rel="noopener">also currently building tools to identify C2PA metadata</a> in images posted on Facebook, Instagram and Threads, it seems certain that Content Credentials and related technologies will only grow more prominent over the coming years.</p>								</div>
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		<p>The post <a href="https://smartframe.io/blog/how-to-add-content-credentials-to-your-images/">How to add Content Credentials to your images</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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		<title>How can online publishers increase and optimize page speed without plugins?</title>
		<link>https://smartframe.io/blog/online-publishers-increase-optimize-page-speed-without-plugins/</link>
		
		<dc:creator><![CDATA[Liam Machin]]></dc:creator>
		<pubDate>Mon, 26 Jun 2023 06:40:09 +0000</pubDate>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[page speed]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[ux]]></category>
		<guid isPermaLink="false">https://smartframe.io/?p=80810</guid>

					<description><![CDATA[<p>Webpages taking forever to load? Images not showing up as fast as [&#8230;]</p>
<p>The post <a href="https://smartframe.io/blog/online-publishers-increase-optimize-page-speed-without-plugins/">How can online publishers increase and optimize page speed without plugins?</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
]]></description>
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									<p class="blog-stand-first">Webpages taking forever to load? Images not showing up as fast as you want? Here, we dive into some effective techniques for improving page speed and enhancing the performance of a digital publishing website.</p>

<p>Content, design, and SEO optimization are all elements that help develop any publisher&#8217;s reputation and visibility. The lynchpin of all things user experience, however, will almost always be page speed.</p>
<p>In fact, research shows that <a href="https://www.websitebuilderexpert.com/building-websites/website-load-time-statistics/" target="_blank" rel="noopener">46% of users will not return to poorly performing websites</a> and a quarter abandon the site completely if the loading time is longer than four seconds.</p>
<h4>Why is page speed important for publishers?</h4>
<p>Site performance is crucial for digital publishers in order to engage readers, build a more loyal audience, and drive revenue. In addition, page speed is used as a ranking factor for Google search results and it’s important for users looking for quick answers.</p>
<p>One bad impression can cause a user to go elsewhere for the information they are looking for and not consider the site&#8217;s authority in the future. Furthermore, Google penalizes sites with higher bounce rates as the algorithm will assume the site has a poor user experience (UX). </p>
<h4>What are Core Web Vitals?</h4>
<p>Core web vitals are user experience metrics that act as one part of Google&#8217;s Page Experience signals to help optimize Google Search results. It breaks down into three core areas.</p>
<h5>Largest Contentful Paint (LCP)</h5>
<p>LCP determines the loading time or performance of the website&#8217;s parts by focusing on how long it takes for the largest element on site to load on the screen, using it as a gauge for the overall website performance. <a href="https://web.dev/lcp/" target="_blank" rel="noopener">Google advises a load time of 2.5 seconds or less</a> to provide a good user experience. </p>
<h5>Cumulative Layout Shift (CLS)</h5>
<p>This metric assesses the visual stability and unexpected changes in a website&#8217;s page layout by analyzing how much an element moves, for example, an image, font, or additional material. </p>
<h5>First Input Delay (FID)</h5>
<p>FID measures the responsiveness of an interaction with an element on a page that&#8217;s instigated by the user. This could be a link, a call-to-action button, a drop-down menu, or something similar.</p>
<p>These three segments are great starting points for publishers to begin improving their page speed. In a detailed technical blog, Yelp’s former Group Tech Lead describes how the company <a href="https://engineeringblog.yelp.com/2021/01/boosting-user-conversion-with-ux-performance-wins.html" target="_blank" rel="noopener">improved UX and increased conversions by 15% by tackling FID</a>. The problems originally stemmed from new features to help ad campaigns – something we’ll touch on later. </p>
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<h4>Five tips to improve page speed</h4>
<p>There are hundreds of ways to improve page speed, ranging from minor tweaks to complete website redesigns. Here are five examples of how to improve page loading times quickly.</p>
<h5>1. Optimize images and files</h5>
<p>Images are vital for digital publishers as they add context and substance to a story – but they can also significantly impact page speed. Since high-resolution images are often large in size, this ultimately leads to slower page load times. </p>
<p>Websites and publishers can use techniques such as lazy loading, which instructs web elements to only show when a user reaches the point of interaction. </p>
<p>However, for publishers looking to utilize high-resolution images without impacting page speed, embedding SmartFrame images might be a good alternative. SmartFrame’s technology offers more engaging images, with features such as full-screen viewing and <a href="https://smartframe.io/support/hyper-zoom/" target="_blank" rel="noopener">Hyper Zoom</a>, with next to no impact on page speed thanks to lazy loading. </p>
<h5>2. Use a content delivery network (CDN)</h5>
<p>A CDN is a network of servers spread across multiple locations that store copies of your website&#8217;s content to improve site load time. </p>
<p>When a visitor enters your website, the content is delivered from the server closest to their location, which is especially useful for digital publishers with a global audience. In fact, almost half (45%) of the <a href="https://trends.builtwith.com/cdn" target="_blank" rel="noopener">world’s top one million websites use a CDN</a> to provide a more reliable web experience. </p>
<h5>3. Audit plugins</h5>
<p>There’s a misconception that layering plugins will help improve overall page speed. However, if a publisher installs too many to its content management system (CMS) without fully understanding whether these have been activated, they can create unnecessary HTTP requests that will ultimately slow down the website.</p>
<h5>4. Avoid reliance on programmatic advertising</h5>
<p>Though it’s a streamlined process of gaining revenue, and is particularly useful for smaller websites, programmatic advertising does have a number of drawbacks, including an impact on page speed.</p>
<p>For example, Bloomberg decided earlier this year to <a href="https://www.adweek.com/programmatic/bloomberg-media-programmatic-ads/" target="_blank" rel="noopener">shift away from programmatic display ads</a> in order to improve user experience and minimize brand safety concerns. This is just one example of a reputable publishing site that’s decided to focus more on direct ad buying and relationships.</p>
<p>Given the nature of programmatic advertising and its use of real-time, open-market, live auctions, this method of advertising can put significant strain on the performance of a website.</p>
<p>Moreover, some ads will feature high-resolution creatives, and without control over this, a site&#8217;s speed can be significantly harmed. This is particularly true for webpages with multiple ad slots since each of these requires separate ad requests and auctions, which can further increase the overhead and slow down webpage loading.</p>
<p>To help ensure these ads are safe, businesses will add other plugins to analyze the creative. As mentioned above, however, having too many plugins switched on will harm overall site performance. </p>
<h5>5. Apply browser caching</h5>
<p>Browser caching allows a website to store certain elements, including images, CSS, and JavaScript files, on a visitor&#8217;s local device. </p>
<p>This means that when a visitor returns to a website, the stored elements can be loaded from the local cache instead of being forced to download again, thus reducing load times. </p>
<h4>Small tweaks can lead to big results</h4>
<p>Google will always be free to change how it decides to rank websites. But, as we highlighted earlier, page speed is always going to resonate with both search engines and users. </p>
<p>Using the Core Web Vitals as guidelines and implementing some of the techniques mentioned above can all contribute to faster page loading times. </p>
<p>We’ve done our best to keep away from anything too technical and highlight the quick wins that publishers can implement to increase and maintain website traffic. </p>
<p>Every second counts in the digital world, so take the necessary steps to ensure your website loads quickly and efficiently.</p> 								</div>
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		<p>The post <a href="https://smartframe.io/blog/online-publishers-increase-optimize-page-speed-without-plugins/">How can online publishers increase and optimize page speed without plugins?</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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		<title>How to increase reader engagement: Tips for publishers</title>
		<link>https://smartframe.io/blog/increase-reader-engagement-digital-publishing-site/</link>
		
		<dc:creator><![CDATA[Liam Machin]]></dc:creator>
		<pubDate>Thu, 11 May 2023 09:46:31 +0000</pubDate>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[engagment]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[websites]]></category>
		<guid isPermaLink="false">https://smartframe.io/?p=80464</guid>

					<description><![CDATA[<p>In this blog post, we will explore the importance of engagement in [&#8230;]</p>
<p>The post <a href="https://smartframe.io/blog/increase-reader-engagement-digital-publishing-site/">How to increase reader engagement: Tips for publishers</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
]]></description>
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									<p class="blog-stand-first">In this blog post, we will explore the importance of engagement in online publishing and offer some examples of how publishers can increase engagement within their articles.</p>
<p>Audience engagement is a crucial aspect of online publishing that can greatly impact the success of an article. Today, blogs compete with every form of digital media – and some research shows the art of <a href="https://blog.hubspot.com/marketing/are-blogs-dead" target="_blank" rel="noopener">highly impactful blogging is falling behind</a>.</p>
<p>One thing for certain is that static articles that simply provide information – without actively involving the reader – are becoming outdated. Today&#8217;s consumers require interactive, engaging content that captures their attention and keeps them hooked.</p>
<p>As such, over the last few years, publishers have had to adapt their strategies to ensure their articles are informative and engaging enough to keep readers coming back for more.</p>
<h4>Why is audience engagement important for digital publishers?</h4>
<p>Engagement is the measure of how actively involved and interested readers are in an article.</p>
<p>Similar to the ongoing debates around the attention economy, good engagement goes beyond just views and clicks.</p>
<p>The most successful platforms focus on how readers interact with the content, how long they stay on the page, and whether they take actions such as liking, sharing, or commenting.</p>
<p>Most of the time, high engagement rates indicate that readers find the content compelling, and are more likely to continue reading, sharing, and returning for more, whereas low engagement often leads to poorer and lower traffic as well as reduced effectiveness of the article.</p>
<p>Some argue that engagement is the most important metric for publishers because it is frequently used to attract advertisers and, as a result, generate more revenue, while also building a loyal audience.</p>
<p>However, each publisher will have different ways of measuring success; for example, the Financial Times highlights <a href="https://www.ftstrategies.com/en-gb/insights/five-steps-to-effective-traffic-acquisition-how-publishers-use-engagement-to-acquire-new-prospects/" target="_blank" rel="noopener">returning visits and quality reads</a> as two of its most important factors.</p>
<p>By using these engagement metrics, advertisers and agencies can deduce whether or not the content on their website will lead to greater brand visibility and/or have the potential to convert. Without strong engagement, publishers will find it difficult to attract higher CPM rates.</p>
<h4>How do you drive user engagement on a website or blog?</h4>
<p>There are a number of ways that publishers can increase engagement within their articles.</p>
<p>By layering proven features and allowing room for new solutions, publishers can quickly understand what resonates with their audience and create higher engagement rates.</p>
<p>The following five suggestions are techniques we believe are still underutilized but can drastically improve reader engagement.</p>
<h5>Quizzes and polls</h5>
<p>Both quizzes and polls are highly interactive elements that provide a great opportunity for readers to participate and express their opinions. They also help create a more unique experience that can keep readers on the page for longer periods.</p>
<p>Publishers with a more loyal readership will be able to quantify their level of engagement through these methods.</p>
<p>They can be used in various ways, such as for testing readers&#8217; knowledge, used as part of broader features such as competitions, or simply for gathering insight into your audience&#8217;s preferences and behaviors that can then feed into future content planning.</p>
<h5>Image streaming and Hyper Zoom</h5>
<p>Image streaming with Hyper Zoom capabilities is a relatively new concept that offers a more visually captivating way to present images on publishers&#8217; sites.</p>
<p>It can significantly increase reader engagement because of its ability to allow readers to explore high-resolution images in detail, zooming in and out to discover hidden details and immerse themselves in the visual content.</p>
<p>For years, JPEGs have sat on websites, acting as nothing but a visual nudge to the surroundings. One of the key benefits of image streaming with Hyper Zoom is its ability to create a <a href="https://smartframe.io/blog/7-ways-to-get-the-most-out-of-image-streaming/" target="_blank" rel="noopener">unique and interactive experience for readers</a>.</p>
<p>This newfound image capability can increase the average time spent on the page, as readers are drawn into the visual content and compelled to explore further. Moreover, image streaming with Hyper Zoom can enhance storytelling and content presentation.</p>
<p>Publishers can use it to showcase images in a compelling way, creating an immersive visual narrative that complements the accompanying text. They can also access analytics on the types of interactions readers have with the images within their content, which helps them to understand what types of images perform best.</p>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="blog_pannel_1684234654123" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 1684/974; max-width: 1684px;"></smartframe-embed></p>
<h5>Social embeds</h5>
<p>Embedding content from social media platforms allows publishers to easily embed tweets, Instagram posts, and other types of content directly into their articles.</p>
<p>This provides readers with additional context to an article and interactive elements that can enhance the readability of their work.</p>
<p>Comments from experts or influencers can add credibility and authority to an article to spark further interaction and interest in the reader.</p>

<blockquote class="twitter-tweet tw-align-center">
<p dir="ltr" lang="en">Lazy SEO (2022): Copy everyone else!</p>

Lazy SEO (2023): Copy everyone else&#8230; faster! — Cyrus SEO (@CyrusShepard) <a href="https://twitter.com/CyrusShepard/status/1639357966104027179?ref_src=twsrc%5Etfw">March 24, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<h5>Video embeds</h5>
<p>Furthering on from social, video embeds have been a popular feature for publishers for years. Incorporating video allows publishers to leverage existing content to enhance their work.</p>
<p>Curating relevant video content to support the purpose of a piece can drastically increase engagement and keep readers on a publisher&#8217;s site for longer; according to Wistia, readers spend roughly <a href="https://wistia.com/learn/marketing/video-time-on-page" target="_blank" rel="noopener">1.4x more time on pages with videos than on those without them</a>.</p>
<iframe loading="lazy" title="YouTube video player" src="https://www.youtube.com/embed/fFO__qaxnfA?si=HvUi7eiJgERPP3FF" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
<p>In terms of making this feature the most effective, publishers should consider collaborating with influencers and creators.</p>
<p>If a publication isn&#8217;t already producing its own video content, collaborating with influencers or related channels can be viewed as a positive brand message that supports independent creators, resulting in a more valuable ecosystem.</p>
<h5>Comment sections</h5>
<p>Moderated comment sections can be a valuable tool for publishers to foster discussion, encourage interaction, and increase engagement on their platforms.</p>
<p>By providing readers with the opportunity to leave comments on articles, publishers can create a community-driven environment that promotes conversation and feedback, keeping readers engaged and wanting to return for more.</p>
<p>One example of a <a href="https://www.bbc.co.uk/sport/football/65246950" target="_blank" rel="noopener">successful comments section</a> is found on the BBC Sport website. Although not present in every article, articles with obvious opportunities for fan engagement have allowed the publisher to build an active community of people who freely share their thoughts.</p>
<p>It is, however, worth noting that moderation is key to ensuring that comments are respectful and relevant in order to maintain a safe space for meaningful discussions to take place.</p>
<h4>In summary</h4>
<p>As the art of written content continues to battle it out against short-form media, it’s important for publishers to recognize the power of experimenting with other interactive elements when posting written content online.</p>
<p>Not every technique will work but with consistent testing and analysis of new features, publishers can quickly learn what resonates best with their audience and adapt their strategy accordingly.</p> 								</div>
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		<p>The post <a href="https://smartframe.io/blog/increase-reader-engagement-digital-publishing-site/">How to increase reader engagement: Tips for publishers</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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		<title>7 ways to get the most out of image streaming</title>
		<link>https://smartframe.io/blog/7-ways-to-get-the-most-out-of-image-streaming/</link>
		
		<dc:creator><![CDATA[Peter Townshend]]></dc:creator>
		<pubDate>Tue, 30 Aug 2022 11:50:58 +0000</pubDate>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[streaming]]></category>
		<guid isPermaLink="false">https://smartframe.io/?p=78096</guid>

					<description><![CDATA[<p>Image streaming is used to display images online, but how can you [&#8230;]</p>
<p>The post <a href="https://smartframe.io/blog/7-ways-to-get-the-most-out-of-image-streaming/">7 ways to get the most out of image streaming</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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									<p class="blog-stand-first">Image streaming is used to display images online, but how can you ensure you are enjoying the full benefits of this innovative technology?</p>
<p>Any new technology can be a little intimidating, especially technology that’s set to change something as significant as the way we publish, view, and interact with images online.</p>
<p>We’ve been using image formats like JPEG to display images online since the early 1990s. So, after such a long time, it’s only natural to be reluctant to embrace a new way of doing things – especially when it involves technology that seems hard to understand.</p>
<p>However, image streaming isn’t complicated. Think how easy it was transitioning from watching MPEGs to streaming video on YouTube, or going from playing MP3s to streaming music on Spotify. And more importantly, consider the endless benefits.</p>
<p>It’s for this reason that we’ve put together the following article, which outlines seven ways to get the most out of image streaming. And if you want to <a href="https://smartframe.io/contact-forms/" target="_blank" rel="noopener">get started with streaming, you can do so here</a>.</p>
<h4>1. Use the highest possible image resolution for longevity</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="8_1587055919497" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 11648/8736; max-width: 11648px;"></smartframe-embed></p>
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<p>The first thing you need to do when streaming your digital images is to upload your original files to a secure server. Once uploaded, these source files can be streamed to infinite websites using an embed code, all without a single copy being made.</p>
<p>When uploading these source files, it’s important to upload images in the highest resolution possible.</p>
<p>This is important for two reasons. First, it will ensure your images work as well as possible with the Hyper Zoom and full-screen features (more on these later). Second, and arguably more important, it ensures your images are futureproofed against ever-increasing screen resolutions.</p>
<p>For example, <a href="https://www.theguardian.com/film/2004/dec/17/johnpatterson.2004inreview" target="_blank" rel="noopener">this image</a> from <em>The Guardian</em> in 2004 was of sufficient resolution for the screens of the time, but nowadays when HD displays are standard and 4K displays are ever-more prevalent, the faces in the shot are almost unrecognizable.</p>
<p>Streamed images take the user&#8217;s display into account to deliver the precise number of pixels required. This means that as screen resolutions increase, the number of displayed pixels increases to match, and so your images effectively grow in line with screen resolutions.</p>
<p>That said, a streamed image can only ever be as big as the source file it is being streamed from; it will never be displayed beyond its maximum resolution. That’s why the bigger the original image is, the better.</p>
<p><strong>Learn more: </strong><a href="https://smartframe.io/blog/low-resolution-images-make-sense-from-the-perspective-of-security-theres-just-one-problem/"><strong>Low-resolution images make sense from the perspective of security. There’s just one problem.</strong></a></p>
<h4>2. Add a caption for context and permanent attribution</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="144a0501_1600349541797" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 2000/1333; max-width: 2000px;"></smartframe-embed></p>
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<p>Online misinformation and disinformation are ever-increasing problems. Digital images can play a large part and the main reason for this is a lack of context.</p>
<p>Images in JPEG, PNG, and GIF formats can be easily copied and saved with no information or attribution. This makes them very easy for bad actors to repurpose as they wish.</p>
<p>By streaming your images instead, you will not only be protecting them from theft but also ensuring they carry an uneditable caption with them wherever they are embedded. This allows you to guarantee both context and permanent attribution.</p>
<p>Therefore, once an image is uploaded, be sure to attach as many details as you can to provide some background and outline what it portrays. You can always amend this later if you need to.</p>
<p><strong>Learn more: </strong><a href="https://smartframe.io/blog/spotlight-smartframe-captions/"><strong>Spotlight: SmartFrame Captions</strong></a></p>
<h4>3. Enable in-image ads for a potential new revenue stream</h4>
<p>In addition to giving context, attaching detailed captions and metadata to your streamed images allows them to be matched with contextual in-image advertising campaigns, which have the potential to open a whole new revenue stream for your image content.</p>
<p>Because streamed images are live frames, it is possible to serve relevant ads into them. Enabling this feature is as simple as flicking a switch on the <a href="https://smartframe.io/support/image-metadata/">Image details page</a> and means that, provided your images get enough views, you could get paid every time an ad is served.</p>
<p><strong>Learn more: </strong><a href="https://smartframe.io/blog/in-image-advertising-how-it-works-and-faq/"><strong>In-image advertising: How it works and FAQ</strong></a></p>
<h4>4. Offer users Hyper Zoom and Full-screen viewing for maximum engagement</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="5_8_1587054207524" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 11648/8736; max-width: 11648px;"></smartframe-embed></p>
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<p>Another reason to uploaded high-quality, high-resolution source images is to ensure that viewers can fully enjoy them. Image streaming offers two key ways to do this: <a href="https://smartframe.io/blog/spotlight-hyper-zoom/">Hyper Zoom</a> and <a href="https://smartframe.io/blog/spotlight-smartframes-full-screen-viewing-mode/">Full-screen viewing</a>.</p>
<p>Hyper Zoom is a multi-level zoom function that allows users to explore the finest details of the image, without upscaling or any other degradation. The Full-screen mode, meanwhile, allows viewers to fill their display with the image, removing any distractions so it can be seen in its full, unencumbered glory.</p>
<p>These features can significantly increase user engagement, which can lead to improved page dwell times and a better overall user experience. Not only that, but they can be used in tandem too, and the fact that only details required at the time are delivered to the user means that the whole process is as efficient as possible.</p>
<p><strong>Learn more: <a href="https://smartframe.io/blog/more-detail-than-ever-hyper-zoom-meets-100mp-images/">More detail than ever: Hyper Zoom meets 100MP images</a></strong></p>
<h4>5. Choose how your images are shared in line with your goals</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="social_sharing_1639156964939" theme="blank-1" style="width: 100%; display: inline-flex; aspect-ratio: 1424/934; max-width: 1424px;"></smartframe-embed></p>
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<p>Streamed images can be shared via a URL, on social media, through email, and by using embed code, and all through the use of buttons that appear within the image frame. These can be <a href="https://smartframe.io/support/share-button/">enabled, disabled, or customized</a> to suit your specific needs.</p>
<p>Shares via a URL, social media, and email all link back to the page on which the image is embedded when the button is pressed.</p>
<p>Shares via the embed code allow the user to copy the code and then republish the image to their own website.</p>
<p>For this reason, consider what you are trying to achieve before selecting your sharing options.</p>
<h5>For limited placement: Disable embedding</h5>
<p>If you would like your image to be shared but would prefer it to only be published in one place, we recommend enabling the share button and disabling the ‘Embed’ option. </p>
<p>This way, users will be able to share a link to your image with friends and followers on social media and via email, however, it will only ever be streamed to one URL.</p>
<h4>For maximum exposure: Enable embedding</h4>
<p>If you would like your image to reach as wide an audience as possible on as many websites as possible, we recommend <a href="https://smartframe.io/support/embed-button/">enabling the ‘Embed’ button</a>.</p>
<p>By doing this, any user can copy the embed code with a single click, then paste it into their web editor and publish the image on their own website. This dramatically increases the chances of it being seen.</p>
<h5>For complete exclusivity: Disable all sharing</h5>
<p>If you would prefer for your images to be exclusive to your website, it is possible to disable sharing options altogether.</p>
<p>This means that users will not have the built-in option to share the image via social media or email, or be able to embed the image on their own website.</p>
<p>While exclusivity can be beneficial in some cases, this approach will limit potential exposure, so we would not recommend it if you are hoping to capitalize on in-image ad revenues.</p>
<p><strong>Learn more:</strong> <strong><a href="https://smartframe.io/blog/how-do-you-share-high-resolution-images-online-without-fear-of-theft/">How do you share high-resolution images online without fear of theft?</a></strong></p>
<h4>6. Add a custom CTA button to direct traffic to your site</h4>
<p>Image streaming also provides you with the ability to add a call-to-action (CTA) button to your images. The CTA button can be <a href="https://smartframe.io/support/call-action-button/">customized to suit your needs</a>, with the option to edit the button text and the URL.</p>
<p>This is ideal for professional photographers or artists who would like to offer viewers a direct link from their images to their portfolio site.</p>
<p>Alternatively, e-commerce brands can ensure that, regardless of where their official product photography is published online, it always includes a direct link to their online store.</p>
<h4>7. Use analytics data to help inform your content strategy</h4>
<p>Streaming images gives you access to a range of insights and tracking data that would be impossible to gather from JPEGs, PNGs, and GIFs, or any other file formats that are uploaded online without any security.</p>
<p>With <a href="https://smartframe.io/support/types-of-reports/">SmartFrame Insights</a>, you can view a <a href="https://smartframe.io/support/metrics/">variety of metrics</a>, including how many impressions your images have received and the location of their viewers. It is also possible to understand how viewers are interacting with your images through their use of the zoom, full-screen viewing, and sharing functions.</p>
<p>Additionally, image streaming allows you to track exactly where your images are being shown. You can view a list of every URL that contains an embed and <a href="https://smartframe.io/support/blocking-smartframes/">block specific websites</a> at your discretion.</p>
<p>This level of insight allows you to make better-informed decisions on your overall strategy, while the power to control the distribution of your images ensures they always appear alongside content that is safe and contextually relevant. </p>								</div>
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		<p>The post <a href="https://smartframe.io/blog/7-ways-to-get-the-most-out-of-image-streaming/">7 ways to get the most out of image streaming</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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		<title>How to future-proof your digital images</title>
		<link>https://smartframe.io/blog/how-to-future-proof-your-digital-images/</link>
		
		<dc:creator><![CDATA[Peter Townshend]]></dc:creator>
		<pubDate>Tue, 23 Aug 2022 10:59:34 +0000</pubDate>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Image security]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[digital imaging]]></category>
		<category><![CDATA[file formats]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[protection]]></category>
		<guid isPermaLink="false">https://smartframe.io/?p=78066</guid>

					<description><![CDATA[<p>Ensure your photographs stand the test of time with our guide to [&#8230;]</p>
<p>The post <a href="https://smartframe.io/blog/how-to-future-proof-your-digital-images/">How to future-proof your digital images</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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									<p class="blog-stand-first">Ensure your photographs stand the test of time with our guide to future-proofing your digital images</p>
<p>There’s no doubt a photograph can be an extremely powerful thing from the moment it is captured, but the addition of time can really add something special. As years go by, even what once seemed like the most mundane of images can become remarkable.</p>
<p>Many of us have enjoyed looking at old photographs, traveling back in time to admire the fashion, laugh at the hairstyles, and romanticize the years gone by. But have you ever considered how future generations will do the same with your photographs?</p>
<p>Since the transition to digital photography, the ever-evolving nature of technology has seen photo storage go through a number of different formats, with those that are replaced quickly becoming forgotten.</p>
<p>For example, even as late as 2010, many photographers could still be found writing their images to DVD-Rs. However, just 12 years later the format is all but obsolete, with disk drives no longer a standard feature on most modern personal computers and the disks themselves useful as little more than coasters in many of today&#8217;s homes and offices.</p>
<p>With the decline of printed albums and the possible risk of <a href="https://web.stanford.edu/group/lockss/resources/2010-06_Format_Obsolescence.pdf" target="_blank" rel="noopener">format obsolescence</a>, it is important to ensure that you have done everything you can to future-proof your digital images so they can be enjoyed in years to come. So what are the key things to consider?</p>
<h4>Using the most accessible digital image file format</h4>
<p>It is not just hardware that changes – software does too. Updates take place frequently – often automatically ­– and as software evolves, so do supported file formats.</p>
<p>For example, we have recently seen the introduction of the <a href="https://www.adobe.com/creativecloud/file-types/image/raster/heic-file.html#:~:text=An%20HEIC%20file%20is%20a,Mac%20with%20Preview%20or%20Photoshop." target="_blank" rel="noopener">HEIC</a> file format on Apple devices. This proprietary image file format was introduced with the iOS 11 update and is the only format used by iPhone and iPad cameras operating on that system or later.</p>
<p>This evolution of file types presents two concerns. On one hand, as more are introduced and those that have been superseded become less common, there is a danger the latter could slip into obsolescence.</p>
<p>On the other, new file formats such as HEIC, which has limited support outside Apple’s ecosystem, restrict wider compatibility and could potentially cause problems in the future. For example, while unlikely, there is a possibility that in 50 years’ time Apple may no longer exist. </p>
<p><strong>Learn more: <a href="https://smartframe.io/blog/image-file-formats-explained-which-is-best-for-images-and-graphics-and-how-to-convert-between-formats">Image file formats: Which is best and how to convert between formats</a></strong></p>
<p>For this reason, where possible, it is a good idea to save your most treasured photographs in a format that is widely accessible and compatible across hardware to ensure it will stand the test of time.  </p>
<p>Most smartphone cameras do not offer the option to choose what file type is used, although it is relatively easy to convert files after taking them using photo-editing software or online converters.</p>
<h5>Shooting Raw</h5>
<p>If you&#8217;re using a mirrorless or DSLR camera, you will have the option to take photos as Raw files in addition to standard JPEGs. This option is also available on more premium compact cameras and an increasing number of smartphones.</p>
<p>As the name suggests, a Raw file contains all image data captured by the camera’s sensor in its entirety, without the usual processing. This data is also typically losslessly compressed or uncompressed, which helps to preserve maximum quality.</p>
<p>The advantage of this is that, by using a Raw file as your starting point, it is possible to create most other image file types with the highest possible quality. For this reason, it is one of the most futureproof image file formats. </p>
<p>That said, even Raw files are susceptible to the unstoppable evolution of the digital world, and camera manufacturers tend to offer different formats from one another, from Canon’s CRW, CR2, and CR3 files to Nikon’s NEF and NRW files and Sony’s ARW, SRF, and SR2 files.</p>
<p>As specific cameras and their corresponding Raw files grow older and less common, there may come a time when photo-editing software simply stops supporting them. In an effort to combat this, Adobe created the DNG format.</p>
<h5>What is a DNG file?</h5>
<p>A <a href="https://www.adobe.com/creativecloud/file-types/image/raw/dng-file.html" target="_blank" rel="noopener">DNG</a> or ‘Digital Negative’ file is an open standard for the Raw file format. It was developed by Adobe and is designed to provide universal compatibility across hardware and software providers.</p>
<p>Not only does this make DNG files future-proof but they are also smaller, so they take up less storage space. </p>
<p>While this sounds like the perfect file-storage solution, the problem with DNG files is that they have not enjoyed widespread adoption. While some cameras, such as those manufactured by Leica and Pentax, can write DNG files natively, many still use their own specific Raw file formats.</p>
<p>It is, of course, possible to convert Raw files to DNGs before archiving, but this can be a time-consuming addition to already busy workflows. Nevertheless, many would argue that this is a small price to pay to ensure the most future-proof image file format available.</p>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_2135267769_1661167822061" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 8458/4016; max-width: 8458px;"></smartframe-embed></p>
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<h4>Employing an effective digital image filing system</h4>
<p>A digital image archive is only as good as its filing system. That’s why it is important to ensure that your images are appropriately labeled and arranged in a way that is easily accessible.</p>
<p>What constitutes an easily accessible filing system is entirely dependent on the collection of images and your own personal preference.</p>
<p>A good way to approach it is to start at the end. Consider your future self, searching for an image. How would you begin that search? By date? By location? By genre?</p>
<p>Alternatively, think of a filing system you have used in the past that you have found most intuitive and replicate that.  </p>
<p>Another thing to remember is to always <a href="https://smartframe.io/blog/what-is-iptc-metadata-everything-you-need-to-know/">attach and preserve accurate metadata</a> to the images you take. This will ensure you always have a reliable record of when, how, and even where each photo was taken (provided your camera supports geolocation and the feature is activated).</p>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_478833634_1661167822257" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 7360/4901; max-width: 7360px;"></smartframe-embed></p>
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<h4>Choosing reliable digital image storage</h4>
<p>In a <a href="https://www.loc.gov/preservation/resources/rt/CDservicelife_rev.pdf" target="_blank" rel="noopener">study carried out by the Library of Congress</a> into the longevity of information stored on CDs, almost 10% of disks tested failed within 25 years of their manufacture, when subjected to an accelerated aging process designed to simulate this length of time.</p>
<p>Given that the first mainstream digital cameras were released in the late 1980s, it&#8217;s startling to consider how many treasured memories are tucked away on disks at the back of cupboards that are in genuine danger of disappearing forever.</p>
<p>For this reason, it is important to ensure your photo storage stays up to date. Below, we offer some ways to ensure yours is as future-proof and dependable as possible.</p>
<h5>Cloud storage</h5>
<p>Probably the most well-known and convenient form of digital image storage is cloud storage. Cloud storage refers to storage space that is located away from a physical device you own, and accessed via an internet connection.</p>
<p>A big advantage of cloud storage is that, in many cases, it backs up your images in real time, as soon as they appear on your device. This eliminates often tedious periodical manual backups. </p>
<p>Popular cloud storage solutions include <a href="https://www.dropbox.com/" target="_blank" rel="noopener">Dropbox</a>, <a href="https://accounts.google.com/" target="_blank" rel="noopener">Google Drive</a>, <a href="https://smartframe.io/contact-forms/">SmartFrame</a>, <a href="https://www.microsoft.com/en-ww/microsoft-365/onedrive/online-cloud-storage" target="_blank" rel="noopener">Microsoft OneDrive</a>, and <a href="https://www.icloud.com/" target="_blank" rel="noopener">Apple iCloud</a>.</p>
<p>While cloud storage does offer convenience, it is worth remembering that the space is only yours for as long as you can pay the subscription fee.</p>
<h5>External hard drive</h5>
<p>Another option is to create a backup of your photos on an external hard drive, which can either replace or complement cloud storage. The two most popular forms are solid state drives (SSDs) and hard disk drives (HDDs), and <a href="https://uk.pcmag.com/ssd/8061/ssd-vs-hdd-whats-the-difference" target="_blank" rel="noopener">both of these have specific advantages over the other</a>.</p>
<p>While SSDs are the most reliable, they do come at a cost, so many people opt for the more affordable HDD option instead, which comes in a variety of capacities to suit most requirements.</p>
<p>External hard drives are more expensive than cloud storage in the short term, but it is a one-off payment compared to an ongoing subscription. Additionally, they offer the added security of being offline, keeping you in complete control of their whereabouts.</p>
<p>While external hard drives do come with many advantages, remember that they are physical objects – some with moving parts – and are therefore susceptible to wear, damage, and malfunction.</p>
<h5>Second backup</h5>
<p>A great way to protect yourself against the unexpected loss of your digital image archive is to create a second backup.</p>
<p>One hard drive failure is possible, but the chance of it happening twice is naturally far slimmer.</p>
<p>It is also well worth considering storing the second backup in a different location to the first, as this can protect against burglaries, fire damage, and similar issues.</p>
<h5>RAID storage</h5>
<p>For the ultimate reliability, consider a redundant array of independent disks (RAID) storage setup. A RAID device is made up of a number of different individual hard drives that are connected using <a href="https://www.techopedia.com/definition/25959/disk-mirroring" target="_blank" rel="noopener">disk mirroring</a> or <a href="https://www.techopedia.com/definition/4569/disk-striping" target="_blank" rel="noopener">disk striping</a> to allow photographers to write their digital images to multiple different hard drives simultaneously.</p>
<p>This setup not only improves performance but also increases fault tolerance to maximize reliability.</p>
<h4>Printing</h4>
<p>Finally, while the world we live in is becoming increasingly digital, it would be remiss of us not to mention the good old-fashioned photographic print. </p>
<p>Granted, a photographic print does not provide the option to produce high-resolution copies, but it can be a great way to physically back up your memories.  </p>
<p>Of course, with the average person taking hundreds, if not thousands of photos a year – and keen photographers likely to take considerably more – most of us will not have the physical storage space to print every photo.</p>
<p>However, by being selective, it is possible to create a collection of your most treasured memories that will last a lifetime, regardless of future advances in digital storage technology. After all, the healthy human eye will always be able to see a printed photograph. </p>								</div>
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		<p>The post <a href="https://smartframe.io/blog/how-to-future-proof-your-digital-images/">How to future-proof your digital images</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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		<title>The business of sport: How to use digital assets to maximize revenue in the sports industry</title>
		<link>https://smartframe.io/blog/the-business-of-sport-how-to-use-digital-assets-to-maximize-revenue-in-the-sports-industry/</link>
		
		<dc:creator><![CDATA[James Prosser]]></dc:creator>
		<pubDate>Fri, 27 May 2022 13:43:43 +0000</pubDate>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[News & Features]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[digital imaging]]></category>
		<category><![CDATA[insights]]></category>
		<category><![CDATA[smartframe]]></category>
		<category><![CDATA[streaming]]></category>
		<guid isPermaLink="false">https://smartframe.io/?p=76570</guid>

					<description><![CDATA[<p>The sports industry faces significant changes, which makes it vital to ensure [&#8230;]</p>
<p>The post <a href="https://smartframe.io/blog/the-business-of-sport-how-to-use-digital-assets-to-maximize-revenue-in-the-sports-industry/">The business of sport: How to use digital assets to maximize revenue in the sports industry</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
]]></description>
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									<p class="blog-stand-first">The sports industry faces significant changes, which makes it vital to ensure maximum value can be realized from digital assets. But how?</p>
<p>The global sports industry is in the midst of a considerable transformation. The effects of the Covid-19 pandemic, combined with a market that comprises an increasing proportion of tech-savvy millennials, is changing the way sport is consumed.</p>
<p>For this reason, increased attention is turning to the digital world for solutions. For example, a 2021 <a href="https://www.pwc.ch/en/publications/2021/pwc-sports-survey-2021.pdf" target="_blank" rel="noopener">survey</a> from PwC found that 70% of sports leaders felt connected tech is the greatest opportunity for physical sport.</p>
<p>In this article, we explore the challenges faced by the industry’s most lucrative revenue streams and discuss how the digital world – specifically digital assets – can not only help maximize existing income, but also create entirely new sources of revenue.</p>
<h4>Traditional sports industry revenue streams</h4>
<p>The sports industry has traditionally relied on a few main sources of income, and while these revenue streams are unlikely to stop, there are certainly challenges ahead.</p>
<h5>Ticket sales</h5>
<p>Income from ticket sales has historically provided a significant proportion of overall revenue for the sports industry. The global pandemic, however, dealt a huge blow.</p>
<p>With many events canceled, and those that did go ahead taking place in empty or partially filled stadiums, income generated from ticket sales simply disappeared.</p>
<p>A <a href="https://editorial.uefa.com/resources/0272-145aed9c84b9-55b23d2aaa12-1000/master_bm_report_lowres.pdf" target="_blank" rel="noopener">report</a> from the Union of European Football Associations (UEFA) reveals that 88% of gate receipt revenues across its European soccer club members were wiped out in 2021 and consequently made up just 2% of overall revenue.</p>
<p>On a global scale, <a href="https://www.statista.com/outlook/dmo/eservices/event-tickets/sport-events/worldwide" target="_blank" rel="noopener">figures</a> show that online ticket sales revenue for sporting events was down 60.6% at the height of the pandemic, dropping from $20.95bn in 2019 to $8.95bn in 2020.</p>
<p>While the same figures project that online ticket sales revenue will bounce back to $27.62bn in 2022, and resume steady growth in subsequent years, the fallout from the war in Ukraine could have further detrimental effects.</p>
<h5>Broadcasting rights</h5>
<p>The cancellation of events and tournaments also affected one of the largest revenue streams for the sports industry – broadcasting rights. One <a href="https://www.sportbusiness.com/global-media-report-2020/#:~:text=As%20a%20result%2C%20the%20global,from%20%2446.8bn%20in%202019." target="_blank" rel="noopener">report</a> shows that the global value of sports media rights fell to $44.6bn in 2020, a drop of more than 12% on 2019’s total.</p>
<p>However, while the pandemic certainly had a big impact on revenues in the short term, the long-term driver of overall change is the increasing move towards streamed content. For example, US streaming subscribers <a href="https://www.strategy-business.com/article/Streaming-energy" target="_blank" rel="noopener">doubled</a> from 2019 to 2020 to reach 275 million.</p>
<p>Such a rise was, in part, fueled by imposed lockdowns. Once relative normalcy resumes, however, a continued increase is expected, with the global streaming market <a href="https://www.grandviewresearch.com/industry-analysis/video-streaming-market" target="_blank" rel="noopener">projected</a> to grow at a CAGR of 21.3% to 2030.</p>
<p>This trend has prompted major sports leagues to invest more in streamed content. <a href="https://www.sportspromedia.com/news/nfl-domestic-media-rights-deals-nbc-fox-espn-abc-cbs-amazon/" target="_blank" rel="noopener">Notably</a>, the NFL added Amazon to its list of broadcast partners – the first time a streaming service has been included. Furthermore, the league is <a href="https://sportsbusinessjournal.com/en/SB-Blogs/SBJ-Unpacks/2022/05/24" target="_blank" rel="noopener">reportedly</a> launching its very own in-house streaming service called NFL Plus.</p>
<p><a href="https://www.ampereanalysis.com/insight/subscription-ott-will-account-for-20-of-2022-sports-rights-spend-in-eu-big-5" target="_blank" rel="noopener">Research</a> suggests the same is also true on the other side of the Atlantic, with streaming predicted to generate 20% of major European sports rights revenue in 2022.</p>
<h5>Sponsorship</h5>
<p>It’s no secret that sponsorship deals are big business in the sports industry, generating a large proportion of overall revenue. In fact, the global sports sponsorship market is <a href="https://www.statista.com/statistics/269784/revenue-from-sports-sponsorship-worldwide-by-region/" target="_blank" rel="noopener">expected</a> to grow to nearly $90bn by 2027.</p>
<p>While this revenue is here to stay, <a href="https://advertisingweek.com/what-sport-sponsorship-needs-to-learn-from-adtech/" target="_blank" rel="noopener">many</a> believe that the increasingly digital nature of the sports business, coupled with the transparency of modern marketing, will lead sponsors to demand more transparency and measurable ROI.</p>
<p>This demand will place a large focus on data – the more the sports industry can generate, the better. With the arrival of <a href="https://gdpr.eu/" target="_blank" rel="noopener">GDPR</a> and the <a href="https://smartframe.io/blog/the-rise-and-demise-of-ad-personalization-is-this-the-end-of-an-era/">demise of the third-party cookie</a> depriving many of a treasure trove of information, clubs and leagues the world over will be looking for new ways to gain this valuable insight.</p>
<h5>Merchandise</h5>
<p>Whether it’s team kits, footwear, or toys and games, the sports merchandise market is another significant revenue stream for the industry.</p>
<p>The global market for licensed sports merchandise is <a href="https://www.researchandmarkets.com/reports/5030140/licensed-sports-merchandise-global-market" target="_blank" rel="noopener">reportedly</a> growing at a CAGR of 3.4%, and is expected to reach a value of $27.2bn in 2026.</p>
<p>With the market enjoying such steady growth, it’s important to ensure merchandise is marketed as widely and accurately as possible.</p>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1254214408_1653656725836" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 5096/2687; max-width: 5096px;"></smartframe-embed></p>
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<h4>Future sports industry revenue streams</h4>
<p>There’s no doubt the sports industry has learned valuable lessons from the unprecedented events of the past few years and, with an eye on the future, it is laying the foundations for new revenue streams that will provide greater financial stability in an increasingly digitized world.</p>
<p>Below are some of the most notable opportunities being explored by some of the industry&#8217;s biggest players.</p>
<h5>NFTs</h5>
<p>There are many ways in which <a href="https://www.theverge.com/22310188/nft-explainer-what-is-blockchain-crypto-art-faq" target="_blank" rel="noopener">non-fungible tokens</a> (NFTs) are expected to play a part in the future of the sports industry. For example, NFT tickets could provide holders with exclusive in-stadium access, become digital keepsakes, and even offer a whole new fan experience in the metaverse.</p>
<p>However, the most commonplace and profitable current example is the collectibles market.</p>
<p>Through the authentication of video clips and images, NFTs are turning digital assets into modern-day trading cards. Their unique nature makes them desirable to collectors and this is fueling a thriving online marketplace.</p>
<p>Marketplaces such as <a href="https://opensea.io/collection/sports" target="_blank" rel="noopener">OpenSea</a>, <a href="https://nbatopshot.com/" target="_blank" rel="noopener">NBA Top Shot</a>, and <a href="https://nflallday.com/" target="_blank" rel="noopener">NFL All Day</a> along with startups like <a href="https://autograph.io/" target="_blank" rel="noopener">Autograph</a> are contributing to an industry that was <a href="https://www.prnewswire.com/news-releases/202-nft-growth-and-sports-memorabilia-demand-will-boost-the-collectibles-market-to-692-4-billion-revenue-by-2032-market-decipher-301506497.html" target="_blank" rel="noopener">worth</a> $7.29bn in 2021 and is enjoying significant growth.</p>
<h4>Documentaries</h4>
<p>Another area that has gained momentum in the sports business is documentary filmmaking. There have been a number of success stories in recent years, with Netflix’s <a href="https://www.netflix.com/gb/title/80204890" target="_blank" rel="noopener"><em>Formula 1: Drive to Survive</em></a> contributing to a surge in the popularity of the sport in the US, as reported <a href="https://www.theguardian.com/media/2021/dec/17/netflixs-drive-to-survive-americans-f1-fans" target="_blank" rel="noopener">here</a>.</p>
<p><a href="https://www.netflix.com/gb/title/80203144" target="_blank" rel="noopener"><em>The Last Dance</em></a> also enjoyed <a href="https://www.sportspromedia.com/news/the-last-dance-netflix-viewing-figures-michael-jordan-espn/" target="_blank" rel="noopener">huge</a> viewing figures, while Ryan Reynolds and Rob McElhenney have made no secret about <a href="https://www.nme.com/news/tv/ryan-reynolds-rob-mcelhenney-docuseries-welcome-to-wrexham-new-trailer-3114813" target="_blank" rel="noopener">documenting</a> their first two seasons as owners of Welsh soccer club Wrexham AFC.</p>
<p>While broadcasting rights from such productions can certainly generate additional revenue, arguably the most valuable aspect is the unique ability to expand fanbases by using storytelling to win the hearts and loyalty of previously disinterested audiences.</p>
<p><iframe loading="lazy" title="YouTube video player" src="https://www.youtube.com/embed/JzZAJ7Z3jY8?si=qoPsXDeoDmqG5KBU" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<h5>Sports betting</h5>
<p>The global sports betting market was <a href="https://www.grandviewresearch.com/industry-analysis/sports-betting-market-report" target="_blank" rel="noopener">valued</a> at $66.98bn in 2020 and is expected to rise to $140.26bn by 2028, with the majority coming from the online segment.</p>
<p>While Europe has always claimed the lion’s share of the market and is enjoying steady growth, all eyes are currently on the US, which is experiencing something of a <a href="https://www.bloomberg.com/graphics/2021-opinion-online-sports-betting-future-of-american-gambling/" target="_blank" rel="noopener">frenzy</a>.</p>
<p>Sports betting is now legal in a <a href="https://www.espn.co.uk/chalk/story/_/id/19740480/the-united-states-sports-betting-where-all-50-states-stand-legalization" target="_blank" rel="noopener">growing number</a> of US states, so in anticipation of this legalization spreading nationwide, sports betting companies are jostling to establish themselves as household names.</p>
<p>This has led to a raft of mergers and acquisitions and newly formed <a href="https://www.nfl.com/news/nfl-announces-agreements-with-four-approved-sportsbook-operators" target="_blank" rel="noopener">partnerships</a> across the industry, along with <a href="https://www.sportspromedia.com/news/gambling-sports-betting-advertising-spend-us-2020-nfl-draftkings/" target="_blank" rel="noopener">huge</a> advertising budgets to ensure betting brands gain the exposure they need.</p>
<h5>Image streaming</h5>
<p>Digital images are one of the most important aspects of sports marketing. From news reports to marketing materials, the power photography has to inspire is immeasurable.</p>
<p>As such, sports clubs, leagues, and associations have amassed enormous libraries of images that document everything from tournament-winning touchdowns and injury-time goals to player profiles and stadium facilities.</p>
<p>These images are viewed and shared countless times online, but with so many digital images published in so many places – and the ability for users to copy and share freely – it is impossible to tell how many times these images have been viewed and where.</p>
<p><a href="https://smartframe.io/">Image streaming</a> can not only change all that, but it also offers the ability to monetize every single one.</p>
<p>The <a href="https://smartframe.io/blog/image-streaming-how-it-works-why-you-need-it-and-everything-else-you-need-to-know/">technology</a> offers a new way to display images online that is more secure, engaging, and measurable than current formats like JPEG and PNG. It works in a similar way to a YouTube video in that one high-resolution image is uploaded to a central server, which can then be streamed to unlimited websites using an embed code.</p>
<p>There are some significant benefits to streaming images:</p>
<ol>
	<li>Because images are streamed from a high-resolution original, it is possible for users to <a href="https://smartframe.io/blog/spotlight-hyper-zoom/">zoom in</a> to the fine details and even go full-screen without affecting webpage loading times. Experience it for yourself with the images included in the body of this article.</li>
	<li>To provide <a href="https://smartframe.io/complete-image-protection/">protection</a> against theft and unauthorized use, streamed images are obscured by a deterrent message when users attempt right-clicks or screenshots. Instead of being copied and republished, images can be embedded for free using an optional built-in share button.</li>
	<li>It is possible to track every URL to which an image is streamed. This means image owners gain valuable <a href="https://smartframe.io/blog/smartframe-insights-how-to-use-your-data-to-make-better-decisions/">analytics</a> data and can control distribution by blocking domains as they wish.</li>
	<li>Image owners have the option to <a href="https://smartframe.io/blog/in-image-advertising-how-it-works-and-faq">monetize</a> entire collections by serving contextual advertising into streamed-image frames. This generates money every time an image is viewed, wherever it is online, tapping into a potentially huge new revenue stream.</li>
</ol>
<p>In addition to generating advertising revenue, image streaming can perfectly complement all the existing revenue streams mentioned above, forming an essential part of the overall sports business model.</p>
<p>In-image advertising can provide a highly targeted way to market tickets, merchandise, and even upcoming documentaries – all to an engaged audience <a href="https://smartframe.io/blog/contextual-targeting-how-were-changing-the-game-for-online-image-advertising/">without the use of cookies</a>. It also offers an ideal place for sportsbooks to spend their ever-growing digital advertising budgets.</p>
<p>What’s more, this <a href="https://smartframe.io/blog/brand-protection-the-problems-and-solutions-around-keeping-your-brand-safe-online/">brand-safe</a> advertising can form part of sponsorship deals, while image analytics can provide valuable impressions and engagement data as proof of ROI.</p>
<p>Image-streaming technology can even complement the use of NFTs by encouraging the sharing of assets without making additional copies in the process. This maximizes exposure and exclusivity at the same time.</p>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1429369025_crop_1653660561548" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 6181/3083; max-width: 6181px;"></smartframe-embed></p>
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<h4>Final thoughts</h4>
<p>The PwC Annual Sports Survey 2021 mentioned at the beginning of this article found that 56.1% of industry leaders thought sports organizations should focus primarily on increasing revenue, while 43.9% believed the focus should be on controlling costs.</p>
<p>Considering the state of the current industry, it is easy to see the argument from both sides. On one hand, it should be about licking the financial wounds inflicted by the global pandemic and the potential effects of the events in Ukraine. On the other hand, it should be about chasing down potentially enormous opportunities in the industry’s ever-evolving future digital landscape.</p>
<p>With such strong arguments either way, it could be prudent to take a balanced approach.</p>
<p>Creating the digital infrastructure to realize the full potential of NFTs will take significant investment with no guarantee of return. However, by leveraging technologies such as image streaming, it is possible to enhance the current sports business model and prevent value leakage from existing image assets, while at the same time tapping into a well-established global digital advertising market <a href="https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/" target="_blank" rel="noopener">projected</a> to be worth $646bn by 2024.</p>
<p>Whatever the answer, one thing for certain is that the landscape of the sports industry will look very different in the next few years, so sports organizations need to take action now to ensure they are well-positioned to capitalize on new opportunities.</p>								</div>
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		<p>The post <a href="https://smartframe.io/blog/the-business-of-sport-how-to-use-digital-assets-to-maximize-revenue-in-the-sports-industry/">The business of sport: How to use digital assets to maximize revenue in the sports industry</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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		<title>How to create a strong password: Everything you need to know</title>
		<link>https://smartframe.io/blog/how-to-create-a-strong-password/</link>
		
		<dc:creator><![CDATA[Matt Golowczynski]]></dc:creator>
		<pubDate>Fri, 22 Apr 2022 10:15:45 +0000</pubDate>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[News & Features]]></category>
		<category><![CDATA[security]]></category>
		<guid isPermaLink="false">https://smartframe.io/?p=75523</guid>

					<description><![CDATA[<p>Are your passwords strong enough? How should you use numbers when creating [&#8230;]</p>
<p>The post <a href="https://smartframe.io/blog/how-to-create-a-strong-password/">How to create a strong password: Everything you need to know</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
]]></description>
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									<p class="blog-stand-first">Are your passwords strong enough? How should you use numbers when creating them? And what about multi-factor authentication? Here’s what you need to know about creating and maintaining strong passwords.</p>
<p>How do you create a strong password, one that can withstand being cracked by even the most sophisticated attacks?</p>
<p>Most of us know not to use commonly used passwords and personal details when setting these, and instead to use numbers, special characters, and so on.</p>
<p>But even if we follow this advice, our passwords may leave us vulnerable to attacks.</p>
<p>So why is this? And what should we be doing instead? First, let&#8217;s look at the two main reasons our passwords don&#8217;t quite cut it.</p>
<h3>The two main reasons your password isn’t strong enough</h3>
<p>We&#8217;re often led to believe a password is stronger than it actually is for two reasons.</p>
<p>The first reason is that the average user will be happy to be guided by the site on which a password is created as to what they should do. </p>
<p>This is a problem as it&#8217;s easy to confuse the minimum conditions for creating a password on a particular site with best practices around password creation in general. </p>
<p>A password you create may well satisfy the criteria for a particular website, and may include a number and a special character for additional security, but if it’s one you tend to use elsewhere, it’s not necessarily a good idea to continue using it on additional sites. The site in question, of course, won’t know just how frequently you’ve used it previously, and so it cannot advise you here.</p>
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<p>It’s perfectly normal to want to make life easy for yourself and to balance security with convenience. If you only need to define a password that’s eight characters in length, with one special character and one number among these, why make it longer and more complicated than that?</p>
<p>The second key reason explains why we should. </p>
<p>Most online users want their accounts to be secure, but they lack sufficient awareness of how threats to passwords have evolved over time, and whether the advice we have always believed to be best is still sound.</p>
<p>Again, this is perfectly understandable. Password security is hardly the most exciting subject and it takes effort to stay on top of how things change in this space.</p>
<p>As online threats evolve over time, we should take notice of new recommendations so that these can be defeated. But in reality, most of us slip into a habit of doing things one way and just stick with it.</p>
<p>For example, many of us will now habitually use special characters and numbers in our passwords as we have been prompted to do so for some time. The theory behind this is that a more unique combination will be harder to crack. </p>
<p>But as the use of special characters has become commonplace, password-cracking methods have adapted to this. To understand how, it&#8217;s useful to look at the two main ways in which passwords are cracked, namely through dictionary attacks and brute force attacks. </p>
<h4>Dictionary attacks vs brute force attacks</h4>
<p>Dictionary attacks are commonly thought of as the process of using every word in a dictionary to guess a password until the correct one is found.</p>
<p>The title is somewhat misleading, however, as the requirement for special characters and numbers in today&#8217;s password means this approach wouldn&#8217;t be particularly effective today.</p>
<p>For that reason, these attacks may not actually use every word in a dictionary as such, but will typically make use of common words together with lists of commonly used passwords, such as those that have been scraped from previous data breaches.</p>
<p>Brute force attacks differ in that they attempt to use every combination within a set of parameters. This could, for example, be every combination of numbers, characters, capital letters, and symbols within a set password length. This means that they can guess passwords dictionary attacks may easily miss.</p>
<h4>How to create a strong password</h4>
<p>So what&#8217;s the best way to create a strong password? In short, a reasonably long password that&#8217;s randomly generated, or made using random words to create a nonsensical phrase, and saved with a password manager for convenience will serve most users best. Let&#8217;s examine this in more depth.</p>
<h4>Use a longer password</h4>
<p>Longer passwords are harder to crack than shorter ones, as there is more information to work out and a broader range of number-letter-special character combinations. So you should aim to make your password as long as is practical.</p>
<p>A brute force attack may attempt every combination up to a certain point, but it cannot guess forever. This is why a twenty-character password is more secure than a ten-character one. This is harder to remember, of course, but if you are using a password manager (discussed below) to remember your password, there is little excuse for not making this particularly lengthy. </p>
<h4>Don’t use a single password on every site</h4>
<p>Password lists that are sold on the dark web are known to be used for dictionary attacks. This is where commonly used passwords are added to dictionary attack lists in order to maximize the chance of successfully guessing a password.</p>
<p>If you&#8217;re unlucky enough to have your details included in such a list, using the same password across multiple sites opens you up to the risk of having other accounts associated with your email address being compromised.</p>
<p>If you use a password manager, even one built into your browser, you may be notified when you have repeatedly used the same password, and you may be prompted to change this.</p>
<h4>Avoid personal details</h4>
<p><a href="https://nordpass.com/most-common-passwords-list/" target="_blank" rel="noopener">NordPass’s Top 200 Most Common Passwords list for 2021</a> shows that a number of popular passwords are simply first names such as Thomas and Jennifer. </p>
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<p>While dictionary attacks will easily discover these, they are also obvious passwords that can be guessed by people known to the account holder, so they should be best avoided. </p>
<p>The same applies, albeit to a lesser extent, to cities, sports teams, and musical groups. </p>
<h4>Don’t use obvious substitutions</h4>
<p>A handful of numbers and symbols make obvious substitutions for letters, such as 4 for A and 5 for S. The idea behind this approach is that it makes passwords more secure while keeping them memorable.</p>
<p>But as a general rule, what’s obvious is best avoided as some dictionary attacks now incorporate searching for these kinds of obvious substitutions.</p>
<p>If you do plan on using a memorable word or phrase and you need to make use of numbers, it’s best to place them randomly as additional, rather than substitutional, elements.   </p>
<h4>Avoid the obvious – and the not so obvious too</h4>
<p>Everyone knows that using <i>qwerty,</i> <i>password</i>, and repetitive or sequential number combinations such as <em>111111</em> or <em>123456</em>, is best avoided when creating passwords. </p>
<p>In fact, you may actually find some common options to be automatically banned when creating a password. This is typically the result of a website operator feeding <a href="https://www.infosecurity-magazine.com/blogs/passwords-in-password-blacklist-1/" target="_blank" rel="noopener">a list of common passwords</a> into the system to prevent them from being submitted.</p>
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<p>But what they may not know is that <a href="https://nordpass.com/most-common-passwords-list/">some of the most common passwords</a> make use of less obvious combinations that follow some kind of order, such as <em>1q2w3e</em>, <em>asdasd</em>, <em>123321</em>, and <em>qwe123</em>. And given that some dictionary attacks are known to make use of lists from previous data breaches, commonly used passwords like these are obvious candidates for attack. </p>
<p>So as a general rule, you should be wary of passwords that are convenient to type out. If you’re thinking of doing it, it’s highly likely other people have done so too.</p>
<h4>Use password generators</h4>
<p>There are various online tools that can be used to generate passwords, and many of these allow you to specify password length, the use of special characters, and even whether to exclude similarly appearing characters to create a more unusual result. </p>
<p>Of course, there is nothing stopping you from simply hitting keys on your keyboard at random as an alternative to this, although this approach may end up with a password that’s a little less diverse overall. </p>
<h4>Use password managers</h4>
<p>Traditionally, the role of a password manager has been to encrypt and store passwords that have already been created so that they can be quickly recalled when needed. This has made them useful for longer and more complex passwords, particularly those that have been randomly generated. </p>
<p>Today’s password managers, however, provide many additional conveniences. They will typically generate strong passwords and let you know if you are using these across multiple sites, for example, and even notify you if these may have been among details discovered in recent data breaches.</p>
<p>These used to only exist as standalone programs (or browser extensions), which would typically come in both free and paid-for versions. The majority of people who use password managers today, however, will typically opt for the equivalent features that are built into browsers such as Safari and Chrome.   </p>
<p>Aside from the convenience of remembering longer passwords, a further advantage of these is that they make passwords easy to recall across different devices. Premium, paid-for options will also typically allow passwords to be shared with trusted friends and family, together with extra storage space, and easy syncing of other credentials such as credit card details and Wi-Fi passcodes. </p>
<h4>Use nonsensical passphrases</h4>
<p>One obvious drawback to the use of numbers and special characters is that it can make a password less memorable, particularly if those numbers and characters have been added randomly. </p>
<p>An alternative way to create a strong and memorable password is to use a phrase that makes little or no sense to someone else, but that can be easily remembered by its creator.</p>
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<p>For example, the phrase &#8216;PackageSidewalkCrushingDonkeyBright&#8217; makes little sense, but it&#8217;s not difficult to remember and such a unique combination would test even more advanced cracking approaches. Using the lyrics from a song can also work here. </p>
<p>Another significant advantage of using a phrase of this nature is that it will naturally create a relatively long password, which is also a boon for security.</p>
<h3>How to keep a password protected</h3>
<p>Setting a strong password is one thing. Making sure it continues to provide the protection you expect long after you created it is another. So what should you consider?</p>
<h4>Stay up to date on data breaches</h4>
<p>Data breaches occur when a hacker obtains a list of personal details from a website and these will typically include passwords. <a href="https://ico.org.uk/for-organisations/guide-to-pecr/communications-networks-and-services/security-breaches/#:~:text=You%20do%20not%20need%20to,likely%20to%20adversely%20affect%20them" target="_blank" rel="noopener">Depending on the jurisdiction, and whether this information was encrypted</a>, the company in question may notify you by email that this occurred and the extent of information that leaked out.</p>
<p>You should stay up to date on these breaches by keeping an eye on security-focused news, perhaps by following social media accounts that tend to report on these for ease. </p>
<p>Checking whether your details were included in any historic data breaches using a site such as <a href="https://haveibeenpwned.com/" target="_blank" rel="noopener">Have I Been Pwned</a> is also recommended.</p>
<h4>Routinely scan your devices for threats</h4>
<p>Password-stealing malware isn’t just confined to laptops and desktop devices. It can also hide in apps downloaded for mobile devices. Common signs that a phone is infected with malware include high data usage, fast battery drainage, and general sluggishness in operation.</p>
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<p>While it’s possible to download apps that can scan mobile devices for threats and neutralize them, some phones have anti-malware features installed as standard. If you are unsure whether yours does, check the manufacturer&#8217;s product page for your specific device.</p>
<p>If you use an Android phone or tablet, you can also run a quick check by using Google&#8217;s <a href="https://support.google.com/googleplay/answer/2812853?hl=en-GB" target="_blank" rel="noopener">Play Protect</a> feature. You can find this option by clicking on your profile icon in the Google Play store. </p>
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<div class="“info-icon”"> </div>
<div class="note">
<h5 class="note-heading">Should you use multi-factor authentication?</h5>
<div class="note-body">
<p>Multi-factor authentication (MFA), which is most commonly two-factor authentication (2FA), provides an additional layer of security to a straightforward username/password login.</p>
<p>While this process is still initiated by a conventional username/password login, by requesting that a user inputs a code that’s sent to their email address or phone – or alternatively from an authenticator app such as Google Authenticator or Microsoft Authenticator – they can quickly prove they are in possession of the phone or email account that has been specified as belonging to them, which increases the likelihood of them being who they claim to be.</p>
<p>Multi-factor authentication is now standard across many social media sites and online services, and many of us use it without much thought. But a number of incidents in recent years have highlighted how it&#8217;s not always the failsafe measure one would expect.</p>
<p>These include using <a href="https://biztechmagazine.com/article/2020/12/how-detect-and-prevent-sim-swap-attack-perfcon" target="_blank" rel="noopener">sim swapping</a> to intercept text messages sent to users with one-time passwords, as well as various <a href="https://blog.malwarebytes.com/reports/2022/01/intercepting-2fa-over-1200-man-in-the-middle-phishing-toolkits-detected/" target="_blank" rel="noopener">phishing attempts</a>, and even exploitation of <a href="https://www.bleepingcomputer.com/news/security/hackers-rob-thousands-of-coinbase-customers-using-mfa-flaw/" target="_blank" rel="noopener">account recovery processes</a>.</p>
<p>Phones can, of course, also be stolen or infected by malware, and email addresses can be hacked. Nevertheless, as you will generally be the only person to have access to both your devices and your email account, the benefits outweigh the risks, so you should consider setting this up if it has not been set up already.</p>
<p>Multi-factor authentication systems that work on the submission of some kind of biometric authentication, such as a fingerprint, rather than a code that may be sent via email or text message, are generally better from the perspective of security. Bear in mind that some apps that use some form of MFA may offer biometric authentication without having it enabled as the default option, so it&#8217;s worth exploring available options.</p>
</div>
</div>
<h4>Get into the habit of changing key passwords regularly</h4>
<p>A password can only provide sufficient protection as long as it&#8217;s unknown to others, but it&#8217;s easy to miss a data breach in which this may have been revealed.</p>
<p>For this reason, you should consider changing passwords on a regular basis and saving them using a password manager for convenience.</p>
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<h4>Set up suspicious activity alerts</h4>
<p>Some social media platforms and other online properties allow you to request an alert whenever your account has been accessed from an unknown location or device. </p>
<p>You may have already received such an alert when accessing an online account from a new device or when on holiday, or perhaps when using a VPN. </p>
<p>These alerts aren’t necessarily on at default so you should investigate whether the site or service in question offers this. And, of course, if you do receive one of these, you should respond to it promptly to protect your account from any authorized access.</p>
<h4>Use a VPN when using public Wi-Fi</h4>
<p>Public Wi-Fi networks are convenient, and sometimes even essential, but they’re also notoriously risky as anyone with the necessary know-how can intercept your communications and steal sensitive information such as passwords. </p>
<p>If you must use public Wi-Fi, you should do so in conjunction with a Virtual Private Network (VPN). These mask your IP and hide it from all third parties – even your ISP – and provide a tunnel between yourself and the internet that encrypts all your data and online activities.</p>
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<p>Not all VPNs are the same, however, and some are viewed more favorably than others when it comes to privacy and protecting your information. </p>
<p>Ideally, any VPN service you use should have a strict no-logging policy that is periodically audited by an independent third party. </p>
<p>Many free VPNs exist, although paid-for versions typically offer more by way of security and convenience. They may, for example, include a broader range of worldwide servers to connect to, and might also have a kill switch that immediately takes you offline if the VPN momentarily loses its connection.</p>
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		<p>The post <a href="https://smartframe.io/blog/how-to-create-a-strong-password/">How to create a strong password: Everything you need to know</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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		<title>Image streaming: How it works, why you need it and everything else you need to know</title>
		<link>https://smartframe.io/blog/image-streaming-how-it-works-why-you-need-it-and-everything-else-you-need-to-know/</link>
		
		<dc:creator><![CDATA[Peter Townshend]]></dc:creator>
		<pubDate>Fri, 26 Nov 2021 10:50:01 +0000</pubDate>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[News & Features]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[hyper zoom]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[protection]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[smartframe]]></category>
		<category><![CDATA[streaming]]></category>
		<guid isPermaLink="false">https://smartframe.io/?p=70770</guid>

					<description><![CDATA[<p>Image streaming is set to revolutionize the way we view and publish [&#8230;]</p>
<p>The post <a href="https://smartframe.io/blog/image-streaming-how-it-works-why-you-need-it-and-everything-else-you-need-to-know/">Image streaming: How it works, why you need it and everything else you need to know</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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									<p class="blog-stand-first">Image streaming is set to revolutionize the way we view and publish images online. But how does it work? And what are the benefits? We explain all.</p>
<p>Any new or unfamiliar technology can seem intimidating at first – and image streaming is no exception.<br />Indeed, just the<em> idea</em> of streaming images might itself seem odd. Why exactly would you want to stream an image? What&#8217;s wrong with just uploading a JPEG?</p>
<p>The reality is that image streaming is easy to understand and even easier to use – and the benefits for image owners, publishers, and advertisers are huge.</p>
<p>In this article, we explain everything you need to know about image streaming, and show you how you can make it work for you.</p>
<h4>What is image streaming?</h4>
<p>Image streaming is a secure and efficient way to publish and display images online.</p>
<p>Instead of uploading individual image files such as JPEGs, PNGs or GIFs directly to a website, images are embedded using a piece of code, much like you would embed a YouTube video.</p>
<h4>Can anyone stream images?</h4>
<p>Yes, anyone can stream images. All you need to do is <a href="https://panel.smartframe.io/register">set up an account</a> and you&#8217;re ready to begin streaming your images securely online.</p>
<h4>How does image streaming work?</h4>
<p>The first step is to upload your images to a secure, password-protected central server.</p>
<p>Once uploaded, you can generate an embed code that links to a specific image, which can then be pasted into a compatible webpage editor such as <a href="https://wordpress.com/" target="_blank" rel="noopener">WordPress</a> or <a href="https://www.weebly.com/" target="_blank" rel="noopener">Weebly</a>.</p>
<p>Embedded images will be displayed publicly much like when uploaded via traditional methods, but with numerous additional features (outlined below).</p>
<p>You can also allow images to be shared by activating embed and social sharing buttons, which appear within the image frame. This enables anyone viewing the image to copy the code and embed it as they wish.<br /><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_2027909333_40mb_1635506463809" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 8192/5464; max-width: 8192px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<h4>Why is streaming images better than posting JPEGs, GIFs or PNGs?</h4>
<h5>It’s more secure </h5>
<p>The current method of publishing images online leaves them completely unprotected against theft. A simple screenshot, right-click or drag-and-drop action is all it takes for a bad actor to create a copy of your image and redistribute it without your consent (or knowledge).</p>
<p>Worse still, image-scraping bots can crawl your entire website unchecked, downloading every image as they go.</p>
<p>By streaming images, you protect them against the above threats. And as they are all streamed from one place, no matter how many times an image is embedded or viewed, it&#8217;s always streamed from a single file for maximum security.</p>
<h5>It looks better</h5>
<p>Usually, images on websites are static and restricted to low resolutions to ensure the fastest possible loading times.</p>
<p>Image-streaming technology changes this, turning ordinary JPEGs into <a href="https://smartframe.io/unparalleled-presentation/">highly engaging</a> images designed to have maximum impact.</p>
<p>Through features such as <a href="https://smartframe.io/blog/spotlight-smartframes-full-screen-viewing-mode/">full-screen viewing</a> and the ability to <a href="https://smartframe.io/blog/spotlight-hyper-zoom/">zoom</a> in to the finest details, your images become fully interactive. Further integrated options, such as embed buttons and sharing controls, encourage users to share them securely.</p>
<p>Furthermore, because images are streamed rather than permanently uploaded to a site, only the detail that&#8217;s required on demand is served. This keeps image delivery efficient and your site light, while still ensuring that users see all the detail they require as they jump to full-screen views and zoom in and out.</p>
<h5>It provides you with complete control</h5>
<p>The fact that every image is streamed from one location gives you more than just security – it also gives you unprecedented control.</p>
<p>Once uploaded, it’s possible to attach uneditable metadata, captions and <a href="https://smartframe.io/blog/whose-image-is-it-anyway/">attribution</a> to your images, and these stay with the images wherever they’re embedded.</p>
<p>Additionally, it’s possible to view a list of every URL and domain that is displaying your images and block them at your discretion so that they only appear where you want them to.</p>
<h5>It also gives you comprehensive analytics</h5>
<p>The ability to track where your images are viewed and shared is one of the prime advantages of image streaming over conventional uploading. But an additional benefit of this is that you also gain valuable data on usage.</p>
<p>Detailed <a href="https://smartframe.io/detailed-image-analytics/">image analytics</a> provide you with the opportunity to measure image performance by the number of views, clicks, shares and other engagements. You can also see where these shares take place, view theft attempts and much more.<br /><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="insights_panel_1599563033118" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 1784/1190; max-width: 1784px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<h4>Can I make money from image streaming?</h4>
<p>Absolutely. It’s possible to serve digital advertising into image-streaming windows, which means the more impressions images receive, the more money they stand to make.</p>
<p>In-image advertising works on a contextual basis. It uses a broad set of metadata and artificial intelligence (AI) to read both the contents of an image and the contents of the page on which it&#8217;s displayed. Not only does this mean that advertising is always relevant, but it also ensures brand safety for advertisers.<br />A proportion of the ad revenue generated goes to both the content owner and the content publisher, putting well-deserved dollars back into the hands of those hardest hit by the unsecure nature of the current online image ecosystem.</p>
<h4>What are the benefits of image streaming for content owners?</h4>
<p><a href="https://smartframe.io/content-owners/">Content owners</a> can be anyone from independent photographers and visual artists through to global news agencies. Wherever you fall on that spectrum, you’ll enjoy the same benefits of image streaming.</p>
<p>Image streaming gives you the peace of mind of knowing that your content is displayed in a high enough resolution to look good across various devices, but protected against theft. It&#8217;s also fully tracked and easier to control where your images travel online.</p>
<p>This means you can be completely sure your images are being used as intended, always appearing with your chosen caption and/or credit.</p>
<p>In-image advertising also opens up a new revenue stream for content owners. This new way to monetize images is welcome in a digital imaging landscape where it’s getting harder and harder to make money.</p>
<p>These combined factors give artists, photographers, and other content owners the freedom to distribute their images to a wider audience without the fear of theft or value leakage.</p>
<h4>What are the benefits of image streaming for publishers?</h4>
<p><a href="https://smartframe.io/publishers/">Publishers</a> that stream images include anyone who embeds an image on their domain. This could range from an individual blogger to an image library.</p>
<p>Because image streaming allows content owners to monetize their images through advertising, many are happy to make their images available to you for free.</p>
<p>This gives you access to a huge pool of high-quality, free content that would otherwise be subject to usage fees under the traditional restrictive licensing model.</p>
<p>Image streaming also offers your audience a better user experience than with conventional images, with built-in interactive features such as <a href="https://smartframe.io/unparalleled-presentation/">Hyper Zoom, full-screen viewing</a>, and captioning encouraging <a href="https://smartframe.io/greater-engagement/">higher engagement</a>.<br />However, possibly the best part is that if the images you publish receive enough impressions from your domain, you’ll get a share of the advertising revenue. This means you can <a href="https://smartframe.io/get-paid-for-embedding-images/">earn money</a> simply from embedding an image on your site.</p>
<p>Additionally, image metadata and various AI technologies ensure all ad placements are <a href="https://smartframe.io/relevant-and-contextual-ads/">relevant and contextual</a>, and leading ad-security providers prevent threats from bad ads. This means you can enjoy complete brand protection.</p>
<h4>What are the benefits of image streaming for advertisers?</h4>
<p>Advertisers keen on taking advantage of image streaming can enjoy a long list of benefits. If you’re looking for high-visibility placement on webpages relevant to your ads, in-image advertising is <a href="https://smartframe.io/advertisers/">for you</a>.</p>
<p>Images are often the focal point of any online article or page, so by serving ads over them, you gain <a href="https://smartframe.io/premium-ad-placement/">premium ad placement</a>.<br />The ads appear briefly and only occasionally in selected SmartFrames. These are also <a href="https://smartframe.io/contextual-targeting/">contextually targeted</a>, which means they work with a webpage&#8217;s content and the image on which they are displayed so that they are as relevant as possible.</p>
<p>This also means they don’t require the use of intrusive third-party cookies; considering the current changes in data collection and the effect these will have on personalized ads, this provides a far more logical foundation for a future-proofed ad strategy.<br />Furthermore, with image streaming, you’re protected from the potential damage caused by badly placed ads. That&#8217;s because in-image advertising makes use of AI to check images and webpage content so that your ads are always shown in brand-safe environments.<br /><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_636087965_1613648622882" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 10000/5818; max-width: 10000px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<h4>How do I start streaming images?</h4>
<h5>Content owners</h5>
<p>If you’re a content owner, it’s easy to start streaming your images. Simply go to the SmartFrame <a href="https://panel.smartframe.io/register">registration page</a>, enter your details and follow the instructions.</p>
<p>If you encounter any issues, our extensive <a href="https://smartframe.io/help-center/">Help Center</a> is on hand to provide you with everything you need to know.</p>
<h5>Publishers</h5>
<p>If you’re a website owner or publisher who wants to stream other people’s images, all you need is an embed code. You can get this by simply clicking on the embed icon – which looks like <strong>&lt;/&gt;</strong> – within the image window, before copying the code and adding it to your web editor&#8217;s HTML or text editor. Take a look at our <a href="https://smartframe.io/help-center/embedding-guide/">Embedding guide</a> for more information.</p>
<p>The content owner has to activate the embed option on their streamed images, so if the embed icon isn’t there, the image is not available for free embedding.</p>
<p>In exchange for a free embedded image, the content owner will usually require that contextual ads are served over the images you publish. In order to ensure this happens, you’ll need to add the SmartFrame Publisher ID to your domain’s ads.txt page.</p>
<p>If you don’t have an ads.txt page, you’ll need to create one – <a href="https://smartframe.io/support/how-do-i-add-the-smartframe-publisher-id-to-my-ads-txt-page">here&#8217;s how it&#8217;s done</a>. This gives our ad partners permission to sell inventory on your behalf. Want to learn more? <a href="https://smartframe.io/blog/ads-txt-what-it-is-and-why-you-need-it/">Here&#8217;s everything you need to know about ads.txt</a>.</p>								</div>
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		<p>The post <a href="https://smartframe.io/blog/image-streaming-how-it-works-why-you-need-it-and-everything-else-you-need-to-know/">Image streaming: How it works, why you need it and everything else you need to know</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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		<title>SmartFrame Insights: How to use your data to make better decisions</title>
		<link>https://smartframe.io/blog/smartframe-insights-how-to-use-your-data-to-make-better-decisions/</link>
		
		<dc:creator><![CDATA[Matt Golowczynski]]></dc:creator>
		<pubDate>Wed, 09 Sep 2020 16:15:39 +0000</pubDate>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[News & Features]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[insights]]></category>
		<guid isPermaLink="false">https://smartframe.io/?p=62929</guid>

					<description><![CDATA[<p>SmartFrame&#8217;s Insights feature helps you to keep on top of everything to [&#8230;]</p>
<p>The post <a href="https://smartframe.io/blog/smartframe-insights-how-to-use-your-data-to-make-better-decisions/">SmartFrame Insights: How to use your data to make better decisions</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
]]></description>
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									<p style="font-size: 21px; line-height: 30px;"><b>SmartFrame&#8217;s Insights feature helps you to keep on top of everything to do with your images, and using this information wisely can pay dividends. We explain how.</b></p>
<p>SmartFrame has evolved to the point where it’s clear that there’s no single correct way to use the platform. What works for you really depends on what it is you want to achieve. Maybe it’s greater security over your images, better presentation, or perhaps increased sales. Perhaps it’s a combination of these – or something completely different.</p>
<p>One thing that all users can benefit from, however, is the Insights component, something that&#8217;s available to all personal and business users as standard.</p>
<p>This compiles a comprehensive range of stats that tell you far more about both your images and your SmartFrames than you’d otherwise ever know – and there&#8217;s plenty that can be done with this information.</p>
<p>From informing the design and layout of your website to fine-tuning Campaigns and boosting your e-commerce potential, learning about your audience’s behavior is the logical way of helping you achieve your goals faster and smarter.</p>
<p>Here’s everything you need to know to help you get started with SmartFrame Insights.</p>
<h3>How to get started with SmartFrame Insights</h3>
<p>When you log in to your account, simply click on <strong>Insights</strong> on the top navigation panel. Once you do, you’ll be presented with an at-a-glance view of recent activity.</p>
<p>The first things you’ll see are your most popular images, which are ranked by most views, most clicks, and most shares, and hovering over these images with your mouse cursor gives you more detailed information on that specific image.</p>
<p>Further panels show interactions with your images and your latest SmartFrames, together with the number and proportion of shares on social media sites and elsewhere.</p>
<p>These figures are provided for the past 30 days as standard, although you can amend this to a shorter or longer time frame using the drop-down control in the upper-left-hand corner. You can also click on the <strong>See More</strong> button within any of these panels, which allows you to check a broader range of information.</p>
<h3>Image and SmartFrames interactions: what they tell you and why it’s useful</h3>
<p>SmartFrame allows you to add a raft of features to your images, and these serve a range of purposes.</p>
<p>Some of these help you to present your images in the best way possible, while others provide further information on an image&#8217;s contents. These can also be used to grow your online audience and channel traffic to where it matters the most.</p>
<p>Some of these features are designed to be interacted with, and these interactions are recorded in Insights. Interactive features that you can add to SmartFrames include:</p>
<p><strong>● Full-screen viewing:</strong> Fills the screen with your SmartFrame</p>
<p><strong>● Hyper Zoom:</strong> Allows viewers to zoom progressively further into the SmartFrame</p>
<p><strong>● Information button:</strong> Allows you to add additional details to describe what’s in the image within the SmartFrame</p>
<p><strong>● Share button:</strong> Presents a range of options for sharing a link to your SmartFrame</p>
<p><strong>● Call-to-action button: </strong>Allows you to highlight a social media channel, newsletter, and more</p>
<p>Using this information to gauge which features and images are popular is all the more important when you consider that many photographers and content owners have their own favorite images in their collection, only to find that other images resonate better with their audience.</p>
<p>So how can you put this information to good use? At a basic level, knowledge of an image’s popularity can be very useful when it comes to selecting images for your homepage, social media profiles, business cards, and other marketing materials.</p>
<p>If you run any Campaigns on your images, you can choose to use a clearly popular image as part of a promotional banner on several SmartFrames, or, alternatively, target SmartFrames that contain popular images with separate promotional messages.</p>
<p>This is where you may want to experiment with additional features you may not have used before. Let&#8217;s say you have an image that has been particularly popular in some way – perhaps people would like to buy a print of this image? You can experiment with a Call-to-action button, with an icon and wording of your choice, such as in the example below.</p>
<p><script src="https://embed.smartframe.io/7d0b78d6f830c45ae5fcb6734143ff0d.js" data-image-id="landscape_1599646852805" data-width="100%" data-max-width="1200px" data-theme="buy-it-now"></script></p>
<p>Some images will always tend to attract more attention than others. Landscapes, for example, are always popular. Images with plenty of fine detail will likely attract the use of Hyper Zoom, while portraits, or other images containing people, are also more likely to attract attention.</p>
<p>Knowledge of how an image is being viewed and interacted with can also be used to inform what you publish in the future. If, for example, you’re selling prints or other products, you may find people using tools such as Hyper Zoom and Full-screen viewing to scrutinize details prior to a purchase being made. This not only underlines the importance of including these in future SmartFrames, but also of uploading images in a sufficiently high resolution to allow these features to work well, something that will only grow in importance as display technology improves and displays with higher-resolution panels become more common.</p>
<div class="note">
<h4 class="note-heading">What if I have the same image embedded in many different places online?</h4>
<div class="note-body">
<p>SmartFrame allows you to view interactions in two ways: by image and by SmartFrame. The same image, after all, can be transformed into many SmartFrames, so having this choice allows to you view only the most relevant information.</p>
<p>Let’s say you upload an image to SmartFrame and embed it on your website, your blog and perhaps your online store too. Data for this particular image would collate all views, shares, and other interactions to give you the fullest picture of its performance. Viewing these per SmartFrame, however, gives you a clearer idea of the performance of a specific SmartFrame, which means you can also compare results between different SmartFrames.</p>
</div>
</div>
<p>Tip: make sure to take into account all possible reasons as to why one image may be getting more attention than others. Perhaps it’s been used repeatedly, or shared more widely on social media than others. Or it may be that you’ve enabled certain features for one Theme and not another. Here, data on specific SmartFrames rather than images may be more useful to take into consideration.</p>
<h3>Combating image-theft attempts</h3>
<p>Anyone who cares about the appearance of their website will wonder to what extent they need to protect their images. Traditional methods of protecting images online, such as only posting low-resolution images and using permanently embedded watermarks, have generally resulted in a less-than-ideal appearance.</p>
<p>SmartFrame is far more flexible here, and its default settings provide strong protection over various forms of image theft, but many image owners still find it useful to know whether people are attempting to steal their images.</p>
<p>SmartFrame notices and records right-click and screenshot attempts on embedded SmartFrames. While right-clicks are not always theft attempts, a high number of right-click actions and screenshot attempts on a particular SmartFrame certainly suggests this may be the case. If you notice certain images attracting this kind of attention, you can reinforce the default protection with further deterrents:</p>
<h4>Dynamic Watermark</h4>
<p>This method of watermarking allows you to apply watermarks to existing SmartFrames and amend them at any point, without you having to re-upload your images. So, if you decide on a new watermark, or feel the need to make an existing watermark larger or smaller, or more or less opaque, you can do this directly through the Admin Panel. To access this, just head to the<strong> Theme</strong> you are currently using and scroll down to <strong>Watermark</strong> on the left-hand-side panel.</p>
<h4>Out-of-focus protection</h4>
<p>SmartFrame provides instant protection over common screenshot attempts using the default methods, such as Shift+Cmd+3 on a Mac, but screenshots can also be captured using third-party tools. For this reason, you can augment the default protection with an Out-of-focus protection option, which places a fine pattern over the image as soon as the user’s mouse cursor leaves the browser viewport. To access this, just head to the<strong> Theme</strong> you are currently using and scroll down to <strong>Advanced</strong> on the left-hand-side panel.</p>
<p><script src="https://embed.smartframe.io/7d0b78d6f830c45ae5fcb6734143ff0d.js" data-image-id="bird_1599559460962" data-width="100%" data-max-width="5184px" data-theme="dynamic-watermark-oof-protection-and-caption"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></script></p>
<p>If you’re a Standard or Professional user, you can even customize the screenshot-deterrent message, perhaps to highlight legitimate sharing options, or even to draw attention to licensing or purchasing information for that specific image. You’ll find this option in the same<strong> Advanced</strong> panel as Out-of-focus protection.</p>
<h3>Further ideas</h3>
<p>If you notice your SmartFrames are performing well on a particular domain that&#8217;s not your own, you may want to explore a partnership with this channel, perhaps with a promotion that specifically targets this domain&#8217;s audience. To view this information, simply click on the box that shows the<strong> total number of domains</strong> on which your SmartFrames are found when you first enter the Insights panel, before clicking on <strong>Domains</strong>.</p>
<p><script src="https://embed.smartframe.io/7d0b78d6f830c45ae5fcb6734143ff0d.js" data-image-id="sharing_1599661392984" data-width="100%" data-max-width="2358px" data-theme="default-blog-theme"></script></p>
<p>If you want to see trends and how well your SmartFrames have done over a longer period of time, you can view your data graphically. In the Insights panel, in the box titled <strong>Latest SmartFrames</strong>, click on <strong>See More</strong> before clicking on <strong>Graphs</strong>. Now just specify the time period you would like to check from the <strong>date drop-down menu</strong> and your results will be displayed below. This is also a good way to check spikes in views, clicks or shares that may have previously been missed.</p>
<p><script src="https://embed.smartframe.io/7d0b78d6f830c45ae5fcb6734143ff0d.js" data-image-id="screenshot_2020_09_09_at_16_07_18_1599664146571" data-width="100%" data-max-width="2151px" data-theme="default-blog-theme"></script></p>
<p>Finally, it&#8217;s always a good idea to periodically check SmartFrames for missing images, particularly if you use an account to which a number of people have access. SmartFrames whose images are missing will remain embedded as SmartFrames, but they will indicate that the image itself is missing. Understanding where these are will allow you to remove inactive SmartFrames and replace these with new ones, which should help to keep your site looking professional and any other representation you have online as expected. In the Insights panel, in the box titled <strong>Latest SmartFrames</strong>, click on <strong>See More </strong>before checking the <strong>Missing Image</strong> option from the <strong>Status drop-down menu</strong>, making sure your date range is sufficiently broad to capture all missing images.</p>								</div>
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		<p>The post <a href="https://smartframe.io/blog/smartframe-insights-how-to-use-your-data-to-make-better-decisions/">SmartFrame Insights: How to use your data to make better decisions</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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		<title>Image SEO tips: 8 ways to optimize images for search engines</title>
		<link>https://smartframe.io/blog/image-seo-tips-8-ways-to-optimize-images-for-search-engines/</link>
		
		<dc:creator><![CDATA[Matt Golowczynski]]></dc:creator>
		<pubDate>Fri, 21 Aug 2020 09:41:00 +0000</pubDate>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[seo]]></category>
		<guid isPermaLink="false">https://smartframe.io/?p=62664</guid>

					<description><![CDATA[<p>Do the usual SEO best practices that apply to standard searches equally [&#8230;]</p>
<p>The post <a href="https://smartframe.io/blog/image-seo-tips-8-ways-to-optimize-images-for-search-engines/">Image SEO tips: 8 ways to optimize images for search engines</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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									<p class="blog-stand-first">Do the usual SEO best practices that apply to standard searches equally apply to images? We take a look at what to do to help your images rank better in search engine results.</p>

<p><span style="font-weight: 400;">Search Engine Optimization (SEO) is often seen as a battle against a somewhat-unknowable opponent. </span></p>
<p><span style="font-weight: 400;">While sticking to a number of longstanding rules has always seemed sensible, between algorithm changes, unknown ranking signals and a collection of small, constant shifts in how results are displayed, it&#8217;s clear that getting your content to the top of search results isn’t simply a straightforward case of making sure all the right boxes get ticked.</span></p>
<p><span style="font-weight: 400;">And when it comes to images, a whole range of other factors apply. </span></p>
<p><span style="font-weight: 400;">So what can you do to help get your images seen in search engine results? Here are eight key things worth thinking about to help get your images ranking high.</span></p>
<h4>1. Don&#8217;t overlook names and alt text</h4>
<p>Computer vision and other AI-based tools may be able to analyse an image and recognize the kind of scene and subject featured, but don&#8217;t think that this means you can skip the basics when it comes to naming and tagging.</p>
<p>The more information search engines have about your images the better – so if you can make their job easier, you stand a better chance of ranking.</p>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="144a0501_1597226412296" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 2000/1333; max-width: 2000px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<p>Giving your image a file name that&#8217;s relevant to the subject in the image, as well as correct use of alt text to help describe it, will give you an advantage over an image whose subject is more difficult to discern.</p>
<p>It&#8217;s also worth remembering that your page title and meta tags are an important part in communicating what a viewer is likely to find when they click on an image. It&#8217;s worth optimizing these and checking to see whether search engines are displaying what you expect here, and amending it if not.</p>
<h4>2. Craft your page with the user in mind – and this includes images</h4>
<p>As people began to understand search engine ranking factors, they started to employ a number of tricks to help get their site noticed.</p>
<p>This included keyword stuffing, buying links, duplicating content from elsewhere, and presenting Google with one page and the user with another.</p>
<p>These and others fall under the term &#8216;black hat SEO&#8217;, and as search engines started to change their algorithms to catch these practices out, they also began to penalize sites that continued to use them.</p>
<p>Given that search engines aim to present users with the best results for their particular query, it&#8217;s no surprise that the advice of creating web pages with the user, and not the search engine, in mind has remained throughout years&#8217; worth of ranking-factor changes and algorithm tweaks.</p>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="responsive_design_1597225728537" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 1500/1012; max-width: 1500px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<p>At a basic level, this means creating original, valuable and informative content that answers a particular query. Presenting this in a logical way, and within a logical site structure, is a plus. Responsive design has also gained importance as mobile use has increased over the years.</p>
<p>Images are, of course, also part of the user experience, so they should be factored into the above. Google advises that images should be placed near relevant text where they add value, with the most important image towards the top of the page and original images used where possible.</p>
<h4>3. Optimize images for speedy loading</h4>
<p>The images that modern cameras and smartphones produce as standard tend to have far more information than is required for online use.</p>
<p>This matters because large files can slow down page-load times, which in turn can affect ranking.</p>
<p>For this reason, you should pay attention to the dimensions of the image itself and whether applying any compression would be appropriate too.</p>
<p>Very small images are unlikely to rank as highly as others, so consider uploading images at a more moderate resolution and protecting them in some way.</p>
<p>Not sure how? Read our <a href="https://smartframe.io/blog/image-protection-guide/">complete guide to keeping your photos safe online</a>.</p>
<p>If you are using SmartFrame, you can upload images in the resolution of your choice to the Admin Panel and set the size of the thumbnails that appear in search results. You can even apply watermarks through the Admin Panel, if you like.</p>
<p>If you&#8217;re using JPEGs, these will already be compressed to some degree. PNG files are weightier than JPEGs, so try to stick to using them for graphics as this will maintain transparencies and help to avoid compression artefacts common to the JPEG format.</p>
<p>Of course, if you&#8217;re a SmartFrame user, the weight of your pages will be lessened as images will be streamed to your site from our servers, rather than permanently embedded. This also means you can use high-resolution images in conjunction with our <a href="https://smartframe.io/blog/spotlight-hyper-zoom/">Hyper Zoom technology</a> to deliver particularly large images to your audience without the usual issues.</p>
<h4>4. Stick to standard aspect ratios</h4>
<p><span style="font-weight: 400;">Google is known to take aspect ratio into account when determining image rankings – and this makes a lot of sense.</span></p>
<p><span style="font-weight: 400;">After all, if someone is searching for an image, they are more likely to require it in a common aspect ratio such as 4:3 or 3:2 than in a more unusual aspect ratio. </span></p>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="small_happy_dog_playing_with_pet_toy_ball_at_backyard_lawn_by_small_happy_dog_playing_with_pet_toy_ball_at_backyard_lawn_by_alexei_tm_1597226814289" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 8494/3356; max-width: 8494px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<p><span style="font-weight: 400;">Naturally, this will vary according to the specific search. A search for ‘panoramic images’, for example, understandably brings up many more panoramic images in a variety of aspect ratios than those in 3:2 or 16:9 formats. But the overwhelming majority of searches will not be for images in any particular aspect ratio, so it pays to remember this if your images are, for any reason, atypically sized.</span></p>
<h4>5. Think about user intent</h4>
<p><span style="font-weight: 400;">Google has added badges to certain images for the past few years, and these indicate what the user should expect to find if they follow the image back to its source.</span></p>
<p><span style="font-weight: 400;">These badges cover things like products, recipes and videos, and for certain search terms, images with these badges will be seen on the most prominent results in Google Images searches. </span></p>
<p><span style="font-weight: 400;">The reason? Google recognizes that many people use Google Images for the kinds of searches where they may have once used text. As it explains on its <a href="https://www.blog.google/products/search/making-visual-content-more-useful-search/" target="_blank" rel="noopener noreferrer">own blog</a>:</span></p>
<p><em>&#8220;People coming to Google Images today are looking to find information, or for help doing something – not just to see an image &#8230; Whatever page you visit should help you take the next step in what you’re trying to do.&#8221;</em></p>
<p><span style="font-weight: 400;">These badges, therefore, appear to be an attempt at providing users with the most relevant results possible. </span></p>
<p><span style="font-weight: 400;">So, if you search for a popular dish, Google will assume that you want to make it yourself, and so is more likely to prioritize images that have the recipe label attached. That way, once you find an image that fits what you are looking for, you can be taken straight to the recipe that will allow you to make it.</span></p>
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<p><span style="font-weight: 400;">Similarly, if you are searching for something that is commonly bought online, Google will assume that you yourself may want to buy it. You are, therefore, more likely to see images from product pages on retailers’ websites surface to the top, whether it’s a popular electronic item, a pair of shoes, or even a roll of wallpaper.</span></p>
<p>It may even be a case that search results are mixed across various categories. For example, &#8216;ice cream cake&#8217; is something that not only can be easily made at home, but that doesn&#8217;t travel particularly well – so the abundance of recipes in the most prominent search results makes a lot of sense.</p>
<p>Searching for something more generic such as &#8216;chocolate&#8217;, however, gives Google less of an idea of what you actually want. Here, the results are considerably more varied across recipes, product pages, and general images from popular and authoritative web pages relating to chocolate.</p>
<p><span style="font-weight: 400;">The way Google knows whether to add these badges is through the image owner applying structured data. This gives Google a better idea of what is on the particular page where the image is found, but even then this is merely a signal to Google that the image is eligible for it, rather than a sure-fire way of Google including it or ranking your images anywhere in particular. You can read more about structured data on </span><a href="https://developers.google.com/search/docs/guides/intro-structured-data" target="_blank" rel="noopener"><span style="font-weight: 400;">Google’s Developers site</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">So why does this matter for your own images? Because if you know what kinds of images Google is likely to prioritize, then you know where best to focus your efforts. There’s no point going after a search term that overwhelmingly brings up images with a product badge, for example, if you yourself do not sell that product and have no plans to use markup to indicate that you do to Google.</span></p>
<h4>6. Use sitemaps</h4>
<p>Sitemaps are exactly that: a way for you to explain to search engines what&#8217;s on your website and where it can be found.</p>
<p>These can be useful for communicating information about images on your website to search engines, particularly as you can add captions, location information and other details. For one reason or another, search engines may not always index your images as you expect, so using sitemaps will give them a better chance at making sure that they do.</p>
<p>More information on sitemaps can be found on <a href="https://support.google.com/webmasters/answer/178636?hl=en" target="_blank" rel="noopener noreferrer">Google&#8217;s support page</a>.</p>
<h4>7. Know your competition</h4>
<p><span style="font-weight: 400;">Whether or not your images rank for a specific search term isn’t just down to how well you’ve managed to optimize them for image SEO. </span></p>
<p><span style="font-weight: 400;">It also depends on who else is aiming to get their images seen and their own efforts here.</span></p>
<p><span style="font-weight: 400;">Let’s say you’ve taken an image of an Apple iPad, and you want it to rank in image searches. Not only are you up against the multitude of retailers that sell iPads, but you’re also up against well-established tech portals with strong domain rankings that review these kinds of products. And, of course, Apple itself. </span></p>
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<p><span style="font-weight: 400;">Between them, they will have the clean product shots that may draw people to purchase an iPad, as well as real-world images that show that a review site or someone else has had a chance to test it, which itself is a draw as people will often read such reviews before they buy a product. So it’s worth being realistic and not gunning for images that stand little chance of ranking.</span></p>
<p><span style="font-weight: 400;">But even if you didn’t have these factors to contend with, your image would still be one of many vying for the top spots. So it’s worth considering things from the searcher&#8217;s point of view and asking: why should anyone click on</span><i><span style="font-weight: 400;"> my </span></i><span style="font-weight: 400;">image?</span></p>
<h4>8. Remember that your image is only part of the whole picture</h4>
<p>Google has underlined that it&#8217;s not just the image that matters when it comes to ranking in search, but the site on which it sits too.</p>
<p>This means that you should work at improving your site in general, and help it to develop greater authority so that Google sees it as a valuable place to send search traffic.</p>
<p>Google <a href="https://www.blog.google/products/search/making-visual-content-more-useful-search/" target="_blank" rel="noopener noreferrer">has also stated</a> that it takes the freshness of the content into account too, so don&#8217;t assume that just because you&#8217;re ranking well now this will always be the case. Monitor how your content is doing for popular search terms so you can adjust this if you feel it necessary.</p>								</div>
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		<p>The post <a href="https://smartframe.io/blog/image-seo-tips-8-ways-to-optimize-images-for-search-engines/">Image SEO tips: 8 ways to optimize images for search engines</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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