What is metadata?

Image metadata is a set of data that contains information about the image. It consists of a number of meta tags, such as Copyright and Caption. Each meta tag includes a key, such as Caption, and a value, such as Mountain landscape. Multiple images can use the same meta tags, but their values will likely vary.

Default and custom metadata

When an image is uploaded to SmartFrame, selected IPTC metadata is imported along with the image file. This is used to create the default Caption and Copyright tags. This default metadata, along with Image ID, is automatically available for every image uploaded to the Images panel (although in some cases they may be empty). You can edit them at any time without affecting the original IPTC metadata in the source file.

You can add custom meta tags to your images to better organize your image collection. Depending on your needs, custom meta tags could be anything, such as Brand, Product, Country, Model or Campaign.

Metadata is used across the Admin Panel:

  • Creating unique image captions in Themes; insert a meta tag such as {{ caption }}, into the Caption box and it will be replaced with the value of that meta tag in the SmartFrame itself
  • Filtering data in Insights reports
  • Targeting specific images in Campaigns
  • Adjusting the text that accompanies image thumbnails when shared on social media

Editing and adding metadata

You can edit existing metadata as well as add new meta tags in the Images panel. Once you’ve selected one or more images for which you would like to apply these changes, select Edit Metadata. Now simply edit the value of the existing meta tags or click on the + Metadata button to add a new meta tag. After clicking on the button, you will be required to add both the key and the value of the new meta tag. Once you click on Save Changes, the new meta tag will be available for all images.