Image metadata

What are metadata?

Image metadata are a set of data containing information about the image. It consists of a number of meta tags, such as Copyright, Caption and more. Each meta tag includes a key, e.g. “Caption”, and a value, e.g. “Mountain landscape”. Multiple images can use the same meta tags, but their values will likely vary.

Default and custom metadata

When an image is uploaded, we import selected IPTC metadata along with the image file and we use them to create the default metadata: Caption and Copyright. These default metadata, along with Image ID, are automatically available for every image uploaded to the Image Manager (although in some case they may be empty). You can edit them at any time without affecting the original IPTC metadata in the source file.

You can add custom meta tags to your images to better organize your image collection. Depending on your needs, custom meta tags could be anything, for example: “Brand”, “Product”, “Country”, “Model” or “Campaign”.

Metadata are used across the Admin Panel:

  • 
Creating unique image captions in Themes – insert a meta tag, e.g. {{ caption }}, into the caption and in actual SmartFrame it will be replaced with the value of that meta tag
  • Filtering data in Insights reports
  • Targeting specific images in Campaigns
  • 
Adjusting the text accompanying image thumbnail when shared on social media

Editing and adding metadata

You can edit existing metadata as well as add new meta tags in Edit Metadata part of the Image Manager section. Simply edit the value of the existing meta tags or click on the + Metadata button to add a new meta tag. After clicking on the button, you will be required to add both the key and the value of the new meta tag. Once you save changes, the new meta tag will be available for all images.

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