Terms and policies

More information on our terms and policies

Terms and policies

More information on our terms and policies

Terms and policies

More information on our terms and policies

SmartFrame’s Privacy Policy

We are committed to protecting your privacy. For any personal data we collect or you submit to us, this Privacy Policy (“Policy”) explains why we collect the data, what we do with the data, and your rights and choices when it comes to your personal data.

When you use our services (“Services”) by accessing our website at https://smartframe.io/ (the “Website”), interact with images that use our SmartFrame Technology (“SmartFrame Images”), browse websites that contain SmartFrame Images, communicate with us via our online, telephone or social media channels, or submit your data anywhere this Policy is posted, this Policy will apply to you. 

So we can remain transparent about how we use your personal data, when there are significant updates to the Policy we will notify you if we have a means of contacting you, but you are invited to continually revisit the policy to check for updates.

This Policy was last updated on 31 October 2020.

References to (“we”, “our”, or “us”) are to SmartFrame Technologies Limited, a company registered in England and Wales. We are the Data Controller and determine the purpose and manner in which your personal data is used.

Our Website, SmartFrame Images or the websites hosting our SmartFrame Images may contain links to other websites operated by other organizations. These third-party organizations will have their own privacy policies that you should read carefully before providing any of your personal data as we do not accept any responsibility or liability for the websites of other organizations.

Upon subscribing to our Services and later accessing your account, you may provide us with:

  • Your personal details, including your name, title, postal and billing addresses, email addresses, phone numbers and date of birth
  • Your debit or credit card details, bank details and other payment information
  • Your account login details, such as your username and password

When you browse our Website or a website with a SmartFrame Image, or interact with our SmartFrame Images, we may collect:

  • Purchase Information (e.g. the plan you have subscribed to, when and where you bought it and how you paid for it)
  • Information about your online browsing behavior on our Website, information about your interactions with our SmartFrame Images, and information about your activities when you click on an advertisement that we display with one of our SmartFrame Images – this information will let us know such things as the amount of time you spend browsing our Website or engaging with our SmartFrame Images and whether you have viewed one of our adverts
  • Information (including the make, model and operating system, IP address and browser type) about any devices you have used to access our Services or interact with our SmartFrame Images

When you obtain a SmartFrame Image from one of our partners, we may collect:

  • Your email address 

When we communicate with each other or you sign up for our newsletters or take part in our surveys about our Services, we may collect:

  • Personal data you provide about yourself anytime you contact us about our Services, (for example, your name, username and contact details) including by phone, email or post or when you speak with us through social media
  • Details of the emails and other digital communications we send to you that you open, including any links in them that you click on
  • Your responses to customer surveys and questionnaires

We cannot guarantee the security of any personal data that you transfer over the internet to us; however, we do take appropriate technical and organizational measures to safeguard your personal data. We use technical safeguards such as firewalls and data encryption, and we employ access controls to our buildings and files to keep your data safe.

  • We protect the security of your information while it is being transmitted by encrypting it using Secure Sockets Layer (SSL).
  • We enforce physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal data. We will ask for proof of identity before we share your personal data with you. 
  • We will reveal only the last four digits of your credit card number when confirming an order.

The personal data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA“). It may also be processed by companies operating outside the EEA who work for us or for one of our service providers. If we do this we ensure that your privacy rights are respected in line with this Policy. The most common way we do this is to put in place a specific type of contract. A copy of this type of contract can be found here

We set out below how we use your data and the lawful basis for doing so. References to our “legitimate interests” are to those interests we have in running our business, developing our products and services, delivering and improving our products and services, and ensuring an excellent customer experience in a way that may reasonably be expected and doesn’t infringe on your rights and freedoms.

Our use of your personal data Explanation of this use Reason for using your personal data in this manner Legal basis
To make our product and services available to you When you subscribe to our Services either directly or through one of our partners, you establish an account with us that you access to make use of our Services. We need to process your payment details, name, email address, password, and queries you submit to us so that we can establish your account; take payment for our services; provide you with the services; update you on any changes to the services; and help you with any requests you may have about your subscription. We rely on Contractual necessity to process the data required to enter into a contract with you.

We rely on Legitimate Interests for our activities related to the ongoing use of your data for the other purposes set out in this section.

Our SmartFrame technology displaying SmartFrame Images may be enabled to display adverts that are both relevant to the SmartFrame Image and the location where the SmartFrame image is being viewed. We use information (including the IP address, make, model, operating system, and browser type) about the devices that access the websites where the SmartFrame Images are displayed in order to serve these adverts. 

We don’t serve adverts that are based on your individual use or interaction with a SmartFrame Image or are targeted at you AND we don’t create any profiles of you.

We store and obtain additional information by using cookies on the websites that have our SmartFrame Images.

Please see our Cookies Policy for a full explanation of how we use cookies and how you can limit the use of these cookies.

We use IP addresses to determine the location where SmartFrame Images are being displayed so that we only serve adverts that are relevant to that location. We only maintain the location information that forms part of the IP address and the IP address is anonymized so it cannot be used to identify you or anyone who may have used your device.

The information that we receive from our use of cookies allows us to determine which adverts have already been shown with the SmartFrame Image so we can avoid showing the same advert too many times.

We use the other information we have collected about your device to ensure that the adverts and the SmartFrame Image are optimized with the correct technical dimensions to be viewed on your device.

Legitimate Interest
Manage and improve our day-to-day operations We monitor how our services and products are being used as well as the effectiveness of our sales and support channels and the operation of our SmartFrame Technology.  We use your information, which we may obtain from the use of cookies and similar technologies on our Website, to improve the customer experience and to remember your preferences. Legitimate Interests
We carry out market research, gain customer insights, improve our information technology systems (including security), improve our SmartFrame Images and our subscription offers. We use your personal data as it provides an effective means to develop and improve our content, services, information technology systems, know-how and the way we communicate with you. Legitimate Interest
We monitor how our Services and SmartFrame Images are used to detect and prevent fraud, other crimes and the misuse of our Services and SmartFrame technology.  This helps us to ensure that you can safely use our Services and that our SmartFrame Images can deliver adverts that are responsive to legitimate user interactions.   Legitimate Interest
Personalize your user experience We use your online browsing behavior on our Website to help us better understand your interests and provide you with personalized offers and services. Looking at your browsing behavior and purchases allows us to personalize our offers and services for you. This helps us meet your needs as a customer. Legitimate Interests
We use your marketing preferences to tailor our marketing communications to you