But as soon as we publish images online, we lose control over them. They can be easily stolen and shared, or used in some other way without our knowledge or authorization.
Image theft is a headache for content creators and business owners alike, with billions of images stolen every day and many of these underpinning a trillion-dollar counterfeit goods industry. Licensing opportunities end up being missed and efforts to gain compensation often prove unfruitful.
It’s clear that the JPEG format, for all its conveniences and ubiquity, no longer suits our needs.