Why should you use SmartFrame?

Images are an essential part of online content. From a piece of art or a photographer’s livelihood to the representation of a brand’s online presence, images remain one of the most consumed and important forms of content today.

Over the three decades in which the internet has been commercially available, image owners have found themselves unable to post content without immediately losing control of those assets.

This results in serious issues that can have a negative impact:

  • Loss in licensing revenues for photographers and artists

  • Loss in revenues for brands to online counterfeit sales

  • Lack of parental control over images of children

  • Identity theft

  • Fake profiles

  • Fake news

JPEGs are easy to download
JPEG images are easy to download

Over the three decades in which the internet has been commercially available, image owners have found themselves unable to post content without immediately losing control of those assets.

This results in serious risks that can exceed any revenue losses:

  • Loss in licensing revenues for photographers and artists

  • Loss in revenues for brands to online counterfeit sales

  • Lack of parental control over images of children

  • Identity theft

  • Fake profiles

  • Fake news

The state of online image security today

Image formats that are still commonly used today were developed in the very early days of the internet, if not beforehand. While perfectly suited to work with slow internet connections, they were not designed with any download protection – but with fewer than 300,000 websites online, there was barely any need for it.

Most popular image formats used on websites

PNG

Used since 1996

This was the first year in which the number of emails sent surpassed the number of items physically posted in the US. It was also the year in which everyone was dancing to La Macarena.

JPEG

Used since 1992

In 1992, Windows 3.1 was the latest OS available for PC devices. Elsewhere, Bill Clinton was getting ready to move into the White House and Wayne’s World was getting the party started.

GIF

Used since 1987

That’s two years before the internet became commercially available. The Simpsons had also just started and disposable contact lenses hit the market for the first time.

State of image security online today

Image formats that are still commonly used today were developed in the very early days of the internet, if not beforehand. While perfectly suited to work with slow internet connections, they were not designed with any download protection – but with fewer than 300,000 websites online, there was barely any need for it.

Most popular image formats used on websites

PNG

Used since 1996

JPEG

Used since 1992

GIF

Used since 1987

Evolution of image usage online

In 1996 there were fewer than 300,000 websites online; by 2018, this number stood at over 1.5 billion.

In that time, the ways in which we connect to the internet, share information with friends and family on social media, and document the world around us have evolved and changed in many ways, but the most commonly used image formats have remained the same.

This has made it far too easy to illegally download and share photos and graphics files.

Evolution of image usage online

In 1996 there were fewer than 300,000 websites online; by 2018, this number stood at over 1.5 billion.

In that time, the ways in which we connect to the internet, share information with friends and family on social media and document the world around us have evolved and changed in many ways, but the most commonly used image formats have remained the same.

This has made it far too easy to illegally download and share photos and graphics files.

Timeline: history of images online

17 out of 20 images shared online are used without a valid license

  • 2.5 billion images stolen daily
  • $2 billion stock photography industry in decline
  • $1 trillion spent on counterfeit sales, mostly online and using genuine brand images

17 out of 20 images shared online are used without a valid license

illustration: images used without a valid licence
  • 2.5 billion images stolen daily
  • $2 billion stock photography industry in decline
  • $1 trillion spent on counterfeit sales, mostly online and using genuine brand images

Image streaming is a natural progression

In the late 1990s, content owners began to realize a loss of control over what they were producing and/or distributing as downloading and peer-to-peer file sharing became the norm.

Image streaming is a natural progression

In the late 1990s, content owners began to realize a loss of control over what they were producing and/or distributing as downloading and peer-to-peer file sharing became the norm.

Music and video content have evolved to a point where streaming has enabled controlled distribution and effective management of value leakage. This is now the preferred means of consumption for most consumers.

Music and video content have evolved to a point where streaming has enabled controlled distribution and effective management of value leakage. This is now the preferred means of consumption for most consumers.

Global Recorded Music Revenues in 2017

Start streaming your images today

SmartFrame allows you to securely publish images online and let others share or embed them. As with other streaming services, nobody else can access the original files and you never lose track of where your images are used.

Additionally, SmartFrame improves your audience’s user experience by displaying images in the highest quality supported by their devices, something that wouldn’t be possible with regular image formats without sacrificing page loading speed.

Start streaming your images today

SmartFrame allows you to securely publish images online and let others share or embed them. As with other streaming services, nobody else can access the original files and you never lose track of where your images are used.

SmartFrame also offers the following benefits:

Explore SmartFrame’s image-protection system

With over 2.5 billion images being illegally copied every day, and a global counterfeit market estimated to be worth over $1.13 trillion a year, the control and protection of content has become an absolute necessity.

Download protection
Bot protection
Controlled distribution