Our use of cookies
Last updated: January 2025
Here you will find information on what cookies may be set when you visit SmartFrame.io (‘Site’) or any of our SmartFrame Images where this policy is posted (‘SmartFrames’) and the purposes for which we use those cookies. The Site and SmartFrames (collectively, the (‘Properties’)) are owned and operated by SmartFrame Technologies Ltd. (‘we’, ‘our’, ‘us’ as applicable). When you access or interact with the Properties, and where we collect your personal data, our Terms of Use and Privacy Policy will also apply.
The steps you can take to change your browser settings and limit the use of some cookies are explained in more detail below.
What are cookies?
A cookie is a small data file that is placed on your computer or another device to allow a website to recognize you as a user when you return to the website using the same computer or device and web browser, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (a ‘persistent cookie’). Other similar files work in the same way and we use the word ‘cookie’ in this policy to refer to all files that collect information in this way. Cookies are an extremely common technology for remembering certain information about a visitor to a website. The vast majority of websites currently make use of cookies and they are commonly used for a wide range of tasks. We use cookies for the following purposes:
- Strictly necessary cookies – These are cookies that are required for the operation of our Properties. They include, for example, cookies that enable you to log into secure areas of our Properties and cookies that we require to enable the full functionality of our SmartFrames which include limiting the number of repeated adverts that are served with a SmartFrame Image.
- Analytical cookies – They allow us to recognize and count the number of visitors and to see how visitors move around our Properties when they are using them. This helps us to improve the way our Properties work, for example, by ensuring that users are finding what they are looking for easily.
- Functional cookies – These are used to recognize you when you return to our Properties and to embed functionality from third-party services. This enables us to personalize our content for you, greet you by name and remember your preferences.
This Cookie Policy gives you information on the specific cookies used on our Properties.
How to control and delete Cookies
When you agree to the use of cookies, more cookies and other tracking technologies will be placed on your computer as described in this Cookie Policy in order to enhance your user experience whilst on the Properties.
If you wish to restrict or block the cookies which are set by our Properties (or, indeed, on any other site) you can do this through your browser settings. The ‘Help’ function within your browser should tell you how. If you are primarily concerned about third-party cookies generated by advertisers, you can turn these off by going to the Your Online Choices site at http://www.youronlinechoices.com/uk/your-ad-choices
Alternatively, you may wish to visit http://www.allaboutcookies.org/ which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer, as well as more general information about cookies. Please note that, as these websites are not owned or operated by us, we are not responsible for any of the content on them.
Please be aware that restricting cookies may mean that you will not be able to take full advantage of all the features or services available on our Properties.
Main cookies used by us on our Properties
Below is a list of the main cookies/session storage used by us on our Properties, together with details about what each is used for:
| Name | Purpose | Expires |
| Website: | ||
| SmartFrame Cookie Disclaimer | Preventing Cookie Policy popup from reappearing once accepted. | 1 year |
| SmartFrame Newsletter | Preventing SmartFrame Newsletter popup from reappearing once closed. | 1 year |
| UTM | To attribute original data about the origin of the user upon registering an account | 2 years |
| STM | To attribute most recent data about the origin of the user upon registering an account | 2 years |
| PHPSESSID | This cookie is native to PHP applications. The cookie is used to store and identify a users’ unique session ID for the purpose of managing the user session on the website. | Session cookie |
| Currency | Used for displaying local currency on the Pricing page and for passing value during account registration. | 1 year |
| Facebook* | Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. | 3 months |
| Google Analytics* | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 year |
| Google Tag* Manager | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 year |
| Google AdWords* | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behavior across websites. | Session cookie |
| Hotjar* | This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | 1 year |
| CloudFlare* | The cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any ID in our application and does not store any personally identifiable information. | 1 year |
| Pingdom* | Lets us know exactly how real visitors experience our website. It analyses performance data and how it relates to browsers, platforms and even countries. | 1 year |
| Country* | IPtoLocation.com is used for recognizing the country of the user. Used for setting the Currency cookie. | 1 year |
| Admin Panel: | ||
| Panel session | Keeping track of user login status | Session cookie |
| SmartFrames: | ||
| Tracker session | Measuring SmartFrame viewing time | Session storage |
| Frequency capping | Intended to limit ad views on SmartFrame: 1) Ads per day limit counter 2) Ads per visit limit counter 3) Ads per view limit counter 4) Adbutler frequency capping cookie (for embeds) |
1) 24h 2) 30 minutes 3) 30 seconds 4) 24h |
| Embed to email | User convenience, prefills email already entered in the session | Session cookie |
Third-party cookies
We also use and work with a number of third-party suppliers and partners who set or read cookies on our Properties. We do not have any control over these cookies.
The third-party cookies used in connection with this Site include:
- Analytics cookies – We use cookies to help us collect information that allows us to analyze web traffic to our Properties. The information collected via the cookies, which is anonymous, is sent to a third party that operates analytics tools, which we use to analyze the information collected and improve the Properties’ performance.
- Social media cookies/plugins – We include a variety of social media features on the pages of the Site that record your interactions with those features with your accounts with various social networking sites (e.g. Facebook buttons). For these to work, the social networking site will set/read cookies through our Site to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.
Embedded third-party content
Some of the content on our Site (e.g. maps or videos) is provided by online services operated by third parties. When you visit a page containing content from one of these services, a cookie may be set by the relevant third party.
Email-tracking
Some of the emails we send to you may contain a ‘web beacon pixel’ or tracked links, which allows us to identify when you have opened the email and to verify which links contained in the email you have accessed. We use this information to determine which parts of our emails are of most interest to you.
You can delete the pixel by deleting the email.
Alternatively, you can unsubscribe from our mailing list by contacting us at: unsubscribe@smartframe.io
Changes
We may make changes to this Cookie Policy at any time by sending you an e-mail with the modified Terms or by posting a copy of them on the Site. Any changes will take effect 7 days after the date of our email or the date on which we post the modified terms on the Site, whichever is the earlier. You may change your cookie preferences at any time as described in this policy.