We combine image and website data with the viewer’s geolocation to deliver contextually targeted ad campaigns
Fusing image and website data with the viewer’s geolocation allows us to deliver contextually targeted ad campaign
Fusing image and website data with the viewer’s geolocation allows us to deliver contextually targeted ad campaigns
The complete picture
Our relationships with image owners and libraries allow us to target your ads at the most relevant images. By analyzing subject matter, and combining it with metadata, attribution and a range of other factors, we develop a complete understanding of an image to ensure it always carries the right advertising.
We contextually analyze every webpage on which a SmartFrame can be found, and these are all categorised according to IAB taxonomy. Combining this information with metadata from image libraries means we can build a contextual data ecosystem unmatched by any other.
By making use of IAS, GeoEdge and a wealth of other tools from different partners, we ensure brand safety for all advertisers, matching the right ads with appropriate images, and making sure they only appear on webpages that are safe to carry them.
Better use of data
We collect and store a range of metadata from our image partners, and combine these with our own unique data sets to help you improve the effectiveness of contextual targeting strategies.
From device and image data through to geolocation and contextual information, we use a range of data points to help shape your targeting options and boost the effectiveness of your campaigns.
Want to learn more about effective targeting?
Get in touch and speak with one of our team today.