Hyper Zoom is one of SmartFrame’s most exciting features, and something many of our users have embraced.

A key pillar of our enhanced presentation suite of offerings, Hyper Zoom delivers multiple benefits for those looking to share and display high-resolution images. 

Whether you’re a photographer capturing detailed-packed landscapes or a company that wants to have users scrutinize the finer details of their products, Hyper Zoom delivers the best and easiest solution.

What is Hyper Zoom?

Hyper Zoom is a feature included in SmartFrame that allows for high-resolution images to be viewed in all their detail. 

Whereas most images embedded on web pages have fixed dimensions and no interactive component for zooming and moving around, SmartFrame’s Hyper Zoom feature allows users to easily interact with images in this way.

Hyper Zoom is available to all users of SmartFrame, but it’s completely optional. Once your image has been created as a SmartFrame, you have the option to activate the Hyper Zoom feature through the Admin Panel. For some images, such as those that may appear on your website’s homepage, you may wish to disable this feature as these will typically only be here to introduce your site or service. For other pages, however, you might find the feature to be invaluable.

Why should you use Hyper Zoom?

There are many reasons why you may want to use Hyper Zoom with your images.

If you’re a photographer, you may want to show off the intricate details of a landscape you’ve captured. Or, if macro photography is more your thing, perhaps you want to let people see the finest details on an insect or a flower head. You can try this for yourself by clicking on the image below.

Ordinarily, you might not want an image like this to be viewed or shared at a high resolution, as it’s far more attractive to thieves. Many photographers may first downsize such an image to a point where it’s still large enough to be appreciated but not so large that it encourages malicious activity. 

With SmartFrame, however, you can share such an image and know that common attempts to steal it – from right-click and drag-and-drop actions through to screenshot attempts – will be thwarted.

Hyper Zoom gives viewers a far better idea of texture and structure than an everyday JPEG will manage to communicate, and this is also arguably the main benefit for brands who want to use Hyper Zoom for their product pages. Doing so allows users to see what they are considering buying close up: the stitching on a bag or a pair of jeans, for example, or perhaps a garment’s fabric.

How does Hyper Zoom work?

When you upload an image to SmartFrame, it’s automatically split into many individual tiles. While it doesn’t appear any different to the viewer, by breaking the image down into many individual components, SmartFrame is able to load only what’s needed at the time it’s needed, depending on how it’s being viewed.


When a user zooms into the image and moves around, only the tiles that contain the information currently being viewed are streamed. When they zoom back out, all those fine details that are only visible when zoomed into the image stop being streamed as they’re no longer needed. 

This means that not only can the image be adapted to the viewer’s display resolution, but it also ensures that your website isn’t going to be hampered by huge files and slow loading times, which would ordinarily be the case with a high-resolution image embedded on your site.

How do I enable Hyper Zoom?

Hyper Zoom is enabled as standard with certain SmartFrame Themes. To check whether a Theme you are using has this enabled, head to the Themes section in the Admin Panel before clicking on the pencil that appears next to the name of your chosen Theme as you hover over it. Now click Continue before selecting Hyper Zoom from the left-hand panel.

Hyper Zoom

The switch next to Enable Hyper Zoom will be blue if the feature is enabled, and gray if it’s not – and clicking on it will change between the two. Click Save and this will now be applied or deselected for this Theme.

Find out more about Hyper Zoom and all of SmartFrame's features