Hyper Zoom allows you to bring all the details in an image to your audience in an effortless way. Here, we look at how to use it and the benefits it brings

Hyper Zoom is one of SmartFrame’s most exciting features.

A key pillar of our enhanced presentation suite of offerings, Hyper Zoom delivers multiple benefits for those looking to share and display high-resolution images. 

Whether you’re a photographer capturing detailed-packed landscapes or a company that wants to have users scrutinize the finer details of their products, Hyper Zoom delivers the best and easiest solution.

What is Hyper Zoom?

Hyper Zoom is a feature included in SmartFrame that allows for high-resolution images to be viewed in all their detail. 

Whereas most images embedded on web pages have fixed dimensions and no interactive component for zooming and moving around, SmartFrame’s Hyper Zoom feature allows users to easily interact with images in this way.

Why should you use Hyper Zoom?

There are many reasons why you may want to use Hyper Zoom with your images.

If you’re a photographer, you may want to show off the intricate details of a landscape you’ve captured. Or, if macro photography is more your thing, perhaps you want to let people see the finest details on an insect or a flower head. You can try this for yourself by clicking on the image below.

Ordinarily, you might not want an image like this to be viewed or shared at a high resolution, as it’s far more attractive to thieves. Many photographers may first downsize such an image to a point where it’s still large enough to be appreciated but not so large that it encourages malicious activity. 

With SmartFrame, however, you can share such an image and know that common attempts to steal it – from right-clicks and drag-and-drop actions through to screenshot attempts – will be thwarted.

Hyper Zoom gives viewers a far better idea of texture and structure than an everyday JPEG will manage to communicate, and this is also arguably the main benefit for brands who want to use Hyper Zoom for their product pages. Doing so allows users to see what they are considering buying close up: the stitching on a bag or a pair of jeans, for example, or perhaps a garment’s fabric.

How does Hyper Zoom work?

When you upload an image to SmartFrame, it’s automatically split into many individual tiles. While it doesn’t appear any different to the viewer, by breaking the image down into many individual components, SmartFrame is able to load only what’s needed at the time it’s needed by the viewer.

When a user zooms into the image and moves around, only the tiles that contain the information currently being viewed are streamed. When they zoom back out, all those fine details that are only visible when zoomed into the image stop being streamed as they’re no longer needed. 

This means that not only can the image be adapted to the viewer’s display resolution, but it also ensures that your website isn’t going to be hampered by huge files and slow loading times, which would ordinarily be the case with a high-resolution image embedded on your site.