Report in which metric can be viewed Description
Date activated Overview Date on which the SmartFrame was first activated (viewed, UTC).
Last viewed Overview Date on which the SmartFrame was last viewed (UTC).
Impressions All All views of the embed, including Full-screen views. The view is counted when at least 30% of the SmartFrame is displayed for at least 300ms. The view expires after the viewer is idle for 20 minutes.
Unique user impressions All Number of unique users who viewed the embed at least once.
Engagements Overview

Engagements

Domains

All clicks on the embed (Hyper Zoom, Full screen, buttons, and Caption clicks), excluding:

  • Clicks without effect, such as random clicks somewhere on the image that did not trigger any interaction
Impressions with engagements Overview

Engagements

Domains

Number of views that resulted in at least one click.
Avg. engagements/impression Engagements Average number of engagements during one impression.
Engagement rate Overview

Engagements

Domains

% of impressions with any type of engagement, out of all impressions.
Share button clicks Engagements

Sharing

All clicks on the Share button.
Impressions with share button clicks Engagements

Sharing

Number of impressions that resulted in at least one click on the Share button.
Share button use rate Engagements

Sharing

% of impressions that resulted in at least one click on the Share button, out of all impressions.
CTA button clicks Engagements All clicks on the Call-to-action button (Embed button or Custom CTA button).
Impressions with CTA button clicks Engagements Number of impressions that resulted in at least one click on the Call-to-action button (Embed button or Custom CTA button).
CTA button use rate Engagements % of impressions that resulted in at least one click on the Call-to-action button (Embed button or Custom CTA button), out of all impressions.
Full screen Engagements Number of times the SmartFrame was opened in the Full-screen mode.
Impressions with full-screen Engagements Number of impressions that resulted in opening the SmartFrame in the Full-screen mode at least once.
Full-screen use rate Engagements % of impressions that resulted in opening the SmartFrame in the Full-screen mode at least once, out of all impressions.
Hyper Zoom Engagements Number of all clicks that result in Hyper Zoom being enabled.
Impressions with Hyper Zoom Engagements Number of impressions that result in Hyper Zoom being enabled.
Hyper Zoom use rate Engagements % of impressions with at least one click that result in Hyper Zoom being enabled out of all impressions.
Right-clicks Overview Number of right-clicks on the SmartFrame.
Impressions with right-clicks Overview Number of impressions that resulted in at least one right-click.
Screenshot attempts Overview Number of times that someone attempted to take a screenshot of the SmartFrame.
Impressions with screenshot attempts Overview Number of impressions that resulted in at least one screenshot attempt.
Programmatic theft attempts Overview Number of detected attempts to programmatically disable the SmartFrame’s security.
Impressions with programmatic theft attempts Overview Number of impressions that resulted in at least one programmatic theft attempt.
Facebook Sharing Number of clicks on a Facebook share icon.
X Sharing Number of clicks on an X share icon.
Pinterest Sharing Number of clicks on a Pinterest share icon.
LinkedIn Sharing Number of clicks on a LinkedIn share icon.
WhatsApp Sharing Number of clicks on a WhatsApp share icon.
Text message Sharing Number of clicks on a text message share icon.
Embed Sharing Number of clicks on an embed share icon.
Copy link Sharing Number of clicks on a copy link share icon.
Mail Sharing Number of clicks on a email share icon.
Pages Domains Number of pages with SmartFrames on the selected domain.
SmartFrames Domains
Location
Number of SmartFrames on the selected domain that were viewed at least once during the selected date range.
Ad impressions Overview
Domains
Location
Number of ad impressions recorded.
Country Overview Origin country for the data shown in this column.