Report in which metric can be viewed Description
Views Image Report

Embed Report (all)

Domain Report

All views of the embed, including Full-screen views. The view is counted when at least 30% of the SmartFrame is displayed for at least 300ms. The view expires after the viewer is idle for 20 minutes.
Unique user views Embed Report > Basic usage Number of unique users who viewed the embed at least once.
Average time displayed Image Report Embed Report > Basic usage Average time the embed is displayed, counting from the moment when at least 60% of the SmartFrame is displayed.
Clicks Image Report

Embed Report (all)

Domain Report

All clicks on the embed (Hyper Zoom, Full screen, buttons and Caption clicks), excluding:

  • Campaigns clicks
  • Clicks without effect, such as random clicks somewhere on the image that did not trigger any interaction
Views with clicks Embed Report > Basic usage

Embed Report > Interactions

Domain Report

Number of views that resulted in at least one click.
Share button clicks Embed Report > Interactions All clicks on the Share button.
Views with Share button clicks Embed Report > Interactions Number of views that resulted in at least one click on the Share button.
Share button use rate Embed Report > Interactions % of views that resulted in at least one click on the Share button, out of all views.
Call-to-action button clicks Embed Report > Interactions All clicks on the Call-to-action button.
Views with Call-to-action button clicks Embed Report > Interactions Number of views that resulted in at least one click on the Call-to-action button.
Call-to-action button use rate Embed Report > Interactions % of views that resulted in at least one click on the Call-to-action button, out of all views.
Full screen Embed Report > Interactions Number of times when the SmartFrame was opened in the Full-screen mode.
Hyper Zoom Embed Report > Interactions Number of all clicks that result in Hyper Zoom being enabled.
Views with Hyper Zoom Embed Report > Interactions Number of views that result in Hyper Zoom being enabled.
Hyper Zoom use rate Embed Report > Interactions % of views with at least one click that result in Hyper Zoom being enabled out of all views.
Caption clicks Embed Report > Interactions Number of all clicks that in collapsing/expanding the Caption.
Views with caption clicks Embed Report > Interactions Number of views that result in at least one Caption click.
Caption use rate Embed Report > Interactions % of views that result in at least one Caption click, out of all views.
Engagement rate Image Report

Embed Report > Basic Usage

Domain Report

% of views with clicks, out of all views.
Shares Image Report

Embed Report > Basic usage

Domain Report

Number of all SmartFrame shares. This metric is calculated by counting the number of clicks on all the sharing options available for the embed, which means there may be a slight discrepancy between the number in the report and the actual number of shares.
Facebook Embed Report > Sharing Number of Facebook shares, based on the number of clicks on a Facebook share icon.
Twitter Embed Report > Sharing Number of Twitter shares, based on the number of clicks on a Twitter share icon.
Pinterest Embed Report > Sharing Number of Pinterest shares, based on the number of clicks on a Pinterest share icon.
LinkedIn Embed Report > Sharing Number of LinkedIn shares, based on the number of clicks on a LinkedIn share icon.
Email Embed Report > Sharing Number of email shares, based on the number of clicks on the email icon.
Email clicks Embed Report > Sharing Number of clicks on the link in the email with a shared SmartFrame.
Email CTR Embed Report > Sharing % of email icon clicks that resulted in a click on the link in the email with a shared SmartFrame.
Embedded images (embeds) Domain Report Number of images embedded on the particular domain. Since one image can be embedded more than once, this metric may be lower than the number of embeds.
Date activated Embed Report > Basic usage Date when the SmartFrame was first activated (viewed).
Last viewed Embed Report > Basic usage Date when the SmartFrame was last viewed.
Right-clicks Embed Report > Interactions Number of times that someone right-clicked on the SmartFrame.
Prevented screenshot attempts Embed Report > Interactions Number of times that someone attempted to take a screenshot of the SmartFrame.