Metrics

Which report to find it inWhat is it
ViewsImage Report
Embed Report (all)
Domain Report
All views of the embed, including Full Screen views. The view is counted when at least 30% of the SmartFrame is displayed for at least 300ms. The view expires after the viewer is idle for 20 minutes.
Unique user viewsEmbed Report > Basic usageNumber of unique users who viewed the embed at least once
Avg. time displayedImage Report Embed Report > Basic usageAverage time the embed is displayed, counting from the moment when at least 60% of the SmartFrame is displayed
ClicksImage Report
Embed Report (all)
Domain Report
All clicks on the embed (Deep Zoom, Full Screen, buttons and Caption clicks), excluding:
  • Campaigns clicks
  • Clicks without effect, i.e. random clicks somewhere on the image which did not trigger any interaction
Views with clicksEmbed Report > Basic usage
Embed Report > Interactions
Domain Report
Number of views which resulted in at least one click
Share button clicksEmbed Report > Interactions All clicks on the Share Button
Views with Share Button clicksEmbed Report > InteractionsNumber of views which resulted in at least one click on the Share Button
Share Button use rateEmbed Report > Interactions% of views which resulted in at least one click on the Share Button, out of all views
Call to Action Button clicksEmbed Report > InteractionsAll clicks on the Call to Action Button
Views with Call to Action Button clicksEmbed Report > InteractionsNumber of views which resulted in at least one click on the Call to Action Button
Call to Action Button use rateEmbed Report > Interactions% of views which resulted in at least one click on the Call to Action Button, out of all views
Full ScreenEmbed Report > InteractionsNumber of times when the SmartFrame was opened in the Full Screen mode
Deep ZoomEmbed Report > InteractionsNumber of all clicks resulting in enabling Deep Zoom
Views with Deep ZoomEmbed Report > InteractionsNumber of views with at least one click resulting in enabling Deep Zoom
Deep Zoom use rateEmbed Report > Interactions% of views with at least one click resulting in enabling Deep Zoom, out of all views
Caption clicksEmbed Report > InteractionsNumber of all clicks resulting in collapsing/expanding the Caption
Views with Caption clicksEmbed Report > InteractionsNumber of views resulting in at least one Caption click
Caption use rateEmbed Report > Interactions% of views resulting in at least one Caption click, out of all views
Engagement rateImage Report
Embed Report > Basic Usage
Domain Report
% of views with clicks, out of all views
SharesImage Report
Embed Report > Basic usage
Domain Report
Number of all SmartFrame shares; this metric is calculated by counting the number of clicks on all the sharing options available for the embed, which means there may be a slight discrepancy between the number in the report and the actual number of shares
FacebookEmbed Report > SharingNumber of Facebook shares, based on the number of clicks on Facebook share icon
TwitterEmbed Report > SharingNumber of Twitter shares, based on the number of clicks on Twitter share icon
PinterestEmbed Report > SharingNumber of Pinterest shares, based on the number of clicks on Pinterest share icon
LinkedInEmbed Report > SharingNumber of LinkedIn shares, based on the number of clicks on LinkedIn share icon
EmailEmbed Report > SharingNumber of email shares, based on the number of clicks on the email icon
Email clicksEmbed Report > SharingNumber of clicks on the link in the email with a shared SmartFrame
Email CTREmbed Report > Sharing% of email icon clicks which resulted in a click on the link in the email with a shared SmartFrame
Embedded images (Embeds)Domain ReportNumber of images embedded on the particular domain; since one image can be embedded more than once, this metric may be lower than the number of embeds
Date activatedEmbed Report > Basic usageDate when the SmartFrame was first activated (viewed)
Last viewedEmbed Report > Basic usageDate when the SmartFrame was last viewed
Right-clicksEmbed Report > InteractionsNumber of times when someone right-clicked on the SmartFrame
Prevented screenshot attemptsEmbed Report > InteractionsNumber of times when someone attempted to take a screenshot of the SmartFrame
< Previous article: Types of reports
Next article: Filters and sorting in Insights >

Get in touch

Any questions, need help or just want to say hi? Start a conversation with us at SmartFrame via the form below.

Thanks for completing this support request!
There has been a problem with the form submission, please try again later.