Report in which metric can be viewed Description
Views Image Report

Embed Report (all)

Domain Report

All views of the embed, including Full-screen views. The view is counted when at least 30% of the SmartFrame is displayed for at least 300ms. The view expires after the viewer is idle for 20 minutes.
Unique user views Embed Report > Basic usage Number of unique users who viewed the embed at least once
Average time displayed Image Report Embed Report > Basic usage Average time the embed is displayed, counting from the moment when at least 60% of the SmartFrame is displayed
Clicks Image Report

Embed Report (all)

Domain Report

All clicks on the embed (Hyper Zoom, Full screen, buttons and Caption clicks), excluding:

  • Campaigns clicks
  • Clicks without effect, ie random clicks somewhere on the image that did not trigger any interaction
Views with clicks Embed Report > Basic usage

Embed Report > Interactions

Domain Report

Number of views that resulted in at least one click
Share button clicks Embed Report > Interactions All clicks on the Share button
Views with Share button clicks Embed Report > Interactions Number of views that resulted in at least one click on the Share button
Share button use rate Embed Report > Interactions % of views that resulted in at least one click on the Share button, out of all views
Call-to-action button clicks Embed Report > Interactions All clicks on the Call-to-action button
Views with Call-to-action button clicks Embed Report > Interactions Number of views which resulted in at least one click on the Call-to-action button
Call-to-action button use rate Embed Report > Interactions % of views which resulted in at least one click on the Call-to-action button, out of all views
Full screen Embed Report > Interactions Number of times when the SmartFrame was opened in the Full-screen mode
Hyper Zoom Embed Report > Interactions Number of all clicks resulting in enabling Hyper Zoom
Views with Hyper Zoom Embed Report > Interactions Number of views with at least one click resulting in enabling Hyper Zoom
Hyper Zoom use rate Embed Report > Interactions % of views with at least one click resulting in enabling Hyper Zoom, out of all views
Caption clicks Embed Report > Interactions Number of all clicks resulting in collapsing/expanding the caption
Views with caption clicks Embed Report > Interactions Number of views resulting in at least one caption click
Caption use rate Embed Report > Interactions % of views resulting in at least one caption click, out of all views
Engagement rate Image Report

Embed Report > Basic Usage

Domain Report

% of views with clicks, out of all views
Shares Image Report

Embed Report > Basic usage

Domain Report

Number of all SmartFrame shares. This metric is calculated by counting the number of clicks on all the sharing options available for the embed, which means there may be a slight discrepancy between the number in the report and the actual number of shares
Facebook Embed Report > Sharing Number of Facebook shares, based on the number of clicks on a Facebook share icon
Twitter Embed Report > Sharing Number of Twitter shares, based on the number of clicks on a Twitter share icon
Pinterest Embed Report > Sharing Number of Pinterest shares, based on the number of clicks on a Pinterest share icon
LinkedIn Embed Report > Sharing Number of LinkedIn shares, based on the number of clicks on a LinkedIn share icon
Email Embed Report > Sharing Number of email shares, based on the number of clicks on the email icon
Email clicks Embed Report > Sharing Number of clicks on the link in the email with a shared SmartFrame
Email CTR Embed Report > Sharing % of email icon clicks which resulted in a click on the link in the email with a shared SmartFrame
Embedded images (Embeds) Domain Report Number of images embedded on the particular domain; since one image can be embedded more than once, this metric may be lower than the number of embeds
Date activated Embed Report > Basic usage Date when the SmartFrame was first activated (viewed)
Last viewed Embed Report > Basic usage Date when the SmartFrame was last viewed
Right-clicks Embed Report > Interactions Number of times when someone right-clicked on the SmartFrame
Prevented screenshot attempts Embed Report > Interactions Number of times when someone attempted to take a screenshot of the SmartFrame