AI in Advertising: Friend or Foe?
AI is widely used in advertising, but like any new technology, it requires careful handling. Here, we explore its advantages and challenges Artificial intelligence Learn more >
By Pete Townshend|2025-01-30T09:48:29+00:0030/01/2025|
AI is widely used in advertising, but like any new technology, it requires careful handling. Here, we explore its advantages and challenges Artificial intelligence Learn more >
By Matt Golowczynski|2025-01-17T12:07:40+00:0019/12/2024|
Sports brands juggle several challenges as they strive to stay at the forefront of their fans’ minds. Here, we examine what these are, explore Learn more >
By Matt Golowczynski|2024-12-19T10:38:19+00:0018/12/2024|
Data minimalism balances efficient information collection with better protection for brands, while also building trust with audiences. Here's what you need to know Data Learn more >
By Matt Golowczynski|2024-12-18T11:16:54+00:0017/12/2024|
Publishing Manager Cristina talks to us about her journey to date, attitudes towards brand safety today, and the importance of honest journalism in the Learn more >
By Matt Golowczynski|2025-01-08T15:33:02+00:0031/10/2024|
Until recently, the fate of third-party cookies seemed clear. Now, however, Google no longer plans to deprecate them as expected. So where does this Learn more >
By Matt Golowczynski|2024-10-28T11:43:52+00:0028/10/2024|
Milan-born Marketing Design and UX Director Marzia gives us an insight into her working process, shares her views on AI, and explains what aspiring Learn more >
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