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		<title>The 10 most-read articles of 2023</title>
		<link>https://smartframe.io/blog/the-10-most-read-articles-of-2023/</link>
		
		<dc:creator><![CDATA[Matt Golowczynski]]></dc:creator>
		<pubDate>Thu, 14 Dec 2023 09:51:25 +0000</pubDate>
				<category><![CDATA[News & Features]]></category>
		<category><![CDATA[articles]]></category>
		<guid isPermaLink="false">https://smartframe.io/?p=82516</guid>

					<description><![CDATA[<p>Our blog has covered a wealth of topics this year, from content [&#8230;]</p>
<p>The post <a href="https://smartframe.io/blog/the-10-most-read-articles-of-2023/">The 10 most-read articles of 2023</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
]]></description>
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									<p class="blog-stand-first">Our blog has covered a wealth of topics this year, from content provenance and brand safety to Web 3.0 and AI. But which articles have been the most popular?</p>
<p>Thanks in part to the ongoing shift towards contextual targeting and the emergence of AI tools that impress as much as they terrify, we&#8217;ve had plenty to write about on the <a href="https://smartframe.io/blog/">SmartFrame blog</a> this year.</p>
<p><a href="https://smartframe.io/blog/google-topics-api-everything-you-need-to-know/">Our most-read article in 2022</a> concerned Google Topics, the search giant&#8217;s proposed replacement for its <a href="https://privacysandbox.com/proposals/floc/" target="_blank" rel="noopener">Federated Learning of Cohorts</a> (FLoC) model. But what has everyone been reading in 2023? Read on and find out.</p>
<h4>1. Browser fingerprinting: Everything you need to know</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1333099226_1701431786497" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 5142/3428; max-width: 5142px;"></smartframe-embed></p>
<p>This year&#8217;s most popular article is our guide to browser fingerprinting, which is a method of identifying online users based on their software and hardware. While it has long delivered benefits for online users and website operators, it also has something of a dark side. Why is this? And what can be done? Our comprehensive guide explains all.</p>
<p><a href="https://smartframe.io/blog/browser-fingerprinting-everything-you-need-to-know/">Read the article</a></p>

<h4>2. James Webb Space Telescope images get SmartFrame’s Hyper Zoom treatment</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="e62aadc61b346486d9c850df99157044" image-id="stsci_01ga6k5n0x9r63bk72vxvhbtvm_1676545561944" theme="nasa-image-blog-post-theme" style="width: 100%; display: inline-flex; aspect-ratio: 14575/8441; max-width: 14575px;"></smartframe-embed></p>
<p>In April, we succeeded in bringing our <a href="https://smartframe.io/blog/spotlight-hyper-zoom/">Hyper Zoom</a> feature to a striking 511MP image from the Hubble Space Telescope, as well as a selection of additional ultra-high-resolution captures from the newer James Webb Space Telescope. Click below to see the results for yourself.</p>
<p><a href="https://smartframe.io/blog/james-webb-space-telescope-images-get-smartframes-hyper-zoom-treatment/">Read the article</a></p>

<h4>3. Copyright and AI images: What does the law say?</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_2205639393_1701431786444" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 4499/2999; max-width: 4499px;"></smartframe-embed></p>
<p>Copyright has always been understood as only being applicable to creations of the human mind. But with AI tools now featuring as standard in image-editing software, and generative AI rapidly taking image creation to another level, questions over what copyright laws will and won&#8217;t protect are now being asked.</p>
<p><a href="https://smartframe.io/blog/copyright-ownership-ai-generated-art/">Read the article</a></p>

<h4>4. C2PA: Everything you need to know</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_709087018_1701431786472" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 6720/4480; max-width: 6720px;"></smartframe-embed></p>
<p><script async src="https://static.smartframe.io/embed.js"></script></p>
<p>Transparency over the content we see online is a theme that will continue to be dominant over the coming years. The Coalition for Content Provenance and Authenticity (C2PA), which combines the efforts from the Adobe-led Content Authenticity Initiative with that of Project Origin (led by the BBC and Microsoft), is at the forefront of this, as our guide explains.</p>
<p><a href="https://smartframe.io/blog/c2pa-everything-you-need-to-know-about-the-c2pa-project/">Read the article</a></p>

<h4>5. AI tools: A threat to creativity?</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1121158859_1701434135735" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 5304/3536; max-width: 5304px;"></smartframe-embed></p>
<p><script async src="https://static.smartframe.io/embed.js"></script></p>
<p>The rise of generative AI tools has arguably been the biggest tech talking point of 2023. But the results they produce have forced us to examine the role, purpose, and value of human creativity. So can the two co-exist?</p>
<p><a href="https://smartframe.io/blog/are-ai-tools-a-threat-to-creativity/">Read the article</a></p>

<h4>6. Web 3.0: Everything you need to know</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_2154895457_1701433939823" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 2854/1903; max-width: 2854px;"></smartframe-embed></p>
<p>Web 3.0 has the potential to significantly reshape the internet as we know it. But what exactly do we mean when we talk about Web 3.0? And what kind of impact does it stand to have? Find out.</p>
<p><a href="https://smartframe.io/blog/web3-everything-you-need-to-know-about-web-3-0">Read the article</a></p>

<h4>7. Press release: New Zealand Rugby kicks off game-changing partnership with SmartFrame</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="1156875565_1665572252100" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 3000/1885; max-width: 3000px;"></smartframe-embed></p>
<p>July saw the announcement of our partnership with New Zealand Rugby and the launch of the New Zealand Rugby Official Photography Library, which now boasts over 84,000 images for publishers to embed on their sites, free of charge. Missed the original announcement? Catch up below.</p>
<p><a href="https://smartframe.io/blog/new-zealand-rugby-game-changing-partnership-smartframe/" target="_blank" rel="noopener">Read the article</a></p>

<h4>8. How digital content is transforming fan engagement in football</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="hero_1_1695979860018" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 2040/1172; max-width: 2040px;"></smartframe-embed></p>
<p>Sports brands have some of the most popular and engaging content online – and more and more are reconsidering whether they&#8217;re getting the most out of it. Our article on sports photography engagement takes a closer look.</p>
<p><a href="https://smartframe.io/blog/how-digital-content-is-transforming-fan-engagement-in-football">Read the article</a></p>

<h4>9. 8K resolution: What it is and whether it&#8217;s worth it</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1502512784_1701434266859" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 6016/4016; max-width: 6016px;"></smartframe-embed></p>
<p>8K is now making its way into a broader range of devices, from cameras and mobile phones to televisions and computer displays. But with prices remaining lofty, is it worth adopting it just yet?</p>
<p><a href="https://smartframe.io/blog/8k-resolution-what-it-is-and-whether-its-worth-it/">Read the article</a></p>

<h4>10. How is AI regulated around the world?</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1649832601_3x2_1702303351650" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 4501/3000; max-width: 4501px;"></smartframe-embed></p>
<p>With concerns around the responsible use of AI going nowhere, the next few years will no doubt see existing AI regulations being amended and new ones introduced. But where exactly are we now?</p>
<p><a href="https://smartframe.io/blog/how-is-ai-regulated-around-the-world">Read the article</a></p>								</div>
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		<p>The post <a href="https://smartframe.io/blog/the-10-most-read-articles-of-2023/">The 10 most-read articles of 2023</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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		<title>The 10 most-read articles of 2022</title>
		<link>https://smartframe.io/blog/the-10-most-read-articles-of-2022/</link>
		
		<dc:creator><![CDATA[Matt Golowczynski]]></dc:creator>
		<pubDate>Mon, 19 Dec 2022 09:41:15 +0000</pubDate>
				<category><![CDATA[News & Features]]></category>
		<category><![CDATA[articles]]></category>
		<guid isPermaLink="false">https://smartframe.io/?p=79199</guid>

					<description><![CDATA[<p>As the year draws to a close, we take a look at [&#8230;]</p>
<p>The post <a href="https://smartframe.io/blog/the-10-most-read-articles-of-2022/">The 10 most-read articles of 2022</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
]]></description>
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									<p class="blog-stand-first">As the year draws to a close, we take a look at what everyone has been reading on the blog</p>
<p>It&#8217;s been another busy year over on our <a href="https://smartframe.io/blog/">blog</a>.</p>
<p>Over the past 12 months, we&#8217;ve covered everything from <a href="https://smartframe.io/blog/ai-image-generators-everything-you-need-to-know/">AI image generators</a> and <a href="https://smartframe.io/blog/smart-glasses-everything-you-need-to-know/">smart glasses</a> to <a href="https://smartframe.io/blog/user-generated-content-the-key-to-brand-authenticity/">the ways in which brands ought to use user-generated content</a> and <a href="https://smartframe.io/blog/will-the-third-party-cookie-ever-die-google-delays-phase-out-in-chrome-until-2024/">Google dragging its feet over the phasing out of third-party cookies</a>.</p>
<p>But which articles have resonated the most? Here, in descending order of popularity, are our 10 most-read articles of the year.</p>
<h4>1. Google Topics API: Everything you need to know</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1980623165_3x2__1__1670949148089" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 1455/970; max-width: 1455px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<p>Back in February, Google announced its Topics API as a replacement for FLoC, which could potentially power its digital ad offering. In this article, we take a closer look at exactly what Topics is, why Google abandoned FLoC, and whether it looks likely to succeed. <a href="https://smartframe.io/blog/google-topics-api-everything-you-need-to-know/">Read the article</a></p>
<h4>2. Can you post photos of others on social media?</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_478319410_1670949148166" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 5760/3840; max-width: 5760px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<p>You&#8217;d think that sharing a photo of someone else on social media would be straightforward. Most of us do it all the time without thinking twice about it. But different platforms have different rules, as our article explains. <a href="https://smartframe.io/blog/can-you-post-photos-of-others-on-social-media-heres-what-you-need-to-know/">Read the article</a></p>
<h4>3. Browser fingerprinting: Everything you need to know</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1333099226_1670949148151" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 5142/3428; max-width: 5142px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<p>A subject that&#8217;s receiving increasing attention as third-party cookies are retired, browser fingerprinting describes the process of collecting information about a user from the specific hardware and software they use. It can be used for good – for example, fraud prevention – but it can also be abused by bad actors, such as for ad targeting. Want to learn more? Our guide explains all the essentials. <a href="https://smartframe.io/blog/browser-fingerprinting-everything-you-need-to-know/">Read the article</a></p>
<h4>4. 8K resolution: What it is and whether it’s worth it</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1502512784_1670949148138" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 6016/4016; max-width: 6016px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<p>8K is now fast becoming standard in smartphones and appears in many cameras too, while televisions and other displays that support the resolution are also coming down in price. We take a deep dive into what it is and whether you need it. <a href="https://smartframe.io/blog/8k-resolution-what-it-is-and-whether-its-worth-it">Read the article</a></p>
<h4>5. Common aspect ratios in photography and video</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_672910840_3x2_1670949148097" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 2700/1800; max-width: 2700px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<p>The difference between aspect ratios across different types of recording and display devices often creates headaches. Our guide takes a closer look at why there is no universal standard for images or videos, and what all those numbers mean. <a href="https://smartframe.io/blog/common-aspect-ratios-in-photography-and-video-everything-you-need-to-know/">Read the article</a></p>
<h4>6. Decision intelligence: How AI is using big data to guide big business</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1131418724_3x2_1670938105364" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 3214/2143; max-width: 3214px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<p>Decision Intelligence (DI) is a term used to describe the process of fusing AI with available data to help make predictions, recommendations, and decisions. In this article, we take a closer look at what it all means and how businesses are using it. <a href="https://smartframe.io/blog/decision-intelligence-how-ai-is-using-big-data-to-guide-big-business/">Read the article</a></p>
<h4>7. Attention metrics: What they are and why you should use them</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_557355178_2x3_1670938105445" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 3240/2160; max-width: 3240px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<p>Performance metrics don&#8217;t tend to change too frequently, but concerns over the accuracy of some of them has led to a rise in interest in measuring attention. We take a look at how this can be measured and what advantages it may bring over longstanding performance metrics. <a href="https://smartframe.io/blog/attention-metrics-what-they-are-and-why-you-should-use-them/">Read the article</a></p>
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<h4>8. 2022 ad tech trends: What are we likely to see?</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1071692396_crop_1670938105461" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 6000/4000; max-width: 6000px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<p>At the start of the year, we predicted the ad tech landscape would be dominated by the shift to contextual targeting and a stronger focus on attention metrics among other things. But overall, just how clear was our crystal ball? Find out. <a href="https://smartframe.io/blog/2022-ad-tech-trends-what-are-we-likely-to-see/">Read the article</a></p>
<h4>9. Image streaming: How it works and why you need it</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1493123198_3x2_1670938308520" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 4500/3000; max-width: 4500px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<p>The core of the SmartFrame platform, image streaming brings security, monetization, and fresh analytics to online image publishing. In this article, we explain how it actually works and the full range of benefits it delivers to its users. <a href="https://smartframe.io/blog/what-is-image-resolution-everything-you-need-to-know/">Read the article</a></p>
<div class="smartframe-embed" style="all: unset; width: 100%; max-width: 6000px; display: inline-block; position: relative;">
<h4>10. 16K resolution: Everything you need to know</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1843085695_2x3_1670938105357" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 8917/5945; max-width: 8917px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<p>8K may be settling into the consumer marketplace, but devices that support the 16K standard may not be that far behind. In this article, we take a look at where the technology currently is and what the future looks like. <a href="https://smartframe.io/blog/16k-resolution-everything-you-need-to-know/">Read the article</a></p>
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		<p>The post <a href="https://smartframe.io/blog/the-10-most-read-articles-of-2022/">The 10 most-read articles of 2022</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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		<title>Patrick Krupa on the evolution of SmartFrame</title>
		<link>https://smartframe.io/blog/patrick-krupa-on-the-evolution-of-smartframe/</link>
		
		<dc:creator><![CDATA[Peter Townshend]]></dc:creator>
		<pubDate>Fri, 04 Nov 2022 00:06:00 +0000</pubDate>
				<category><![CDATA[News & Features]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[smartframe]]></category>
		<category><![CDATA[streaming]]></category>
		<guid isPermaLink="false">https://smartframe.io/?p=78870</guid>

					<description><![CDATA[<p>SmartFrame Founder and CPO Patrick Krupa talks about the process of developing [&#8230;]</p>
<p>The post <a href="https://smartframe.io/blog/patrick-krupa-on-the-evolution-of-smartframe/">Patrick Krupa on the evolution of SmartFrame</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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									<p class="blog-stand-first">SmartFrame Founder and CPO Patrick Krupa talks about the process of developing image-streaming technology from an idea into the new standard for digital images</p>
<h4>How long have you been in tech?</h4>
<p>I’ve been in tech since the internet started. I have a graphic design background, but since I’ve always been technically minded, I transitioned pretty quickly. Many graphic designers learned to make websites because the demand was huge, so I learned new technologies as they emerged, always staying ahead of the game.</p>
<h4>What inspired you to create SmartFrame?</h4>
<p>At the time I was running a digital agency in Shoreditch, London. I created a web app for a neighbor who was running a modeling agency. The website was so successful that it paid for itself in three months, so I decided to look for ideas for an internet startup myself.</p>
<p>I’ve always had an interest in photography, and it was through an experienced photojournalist contact and many other photographer colleagues that I came to understand one of the main challenges the industry faces: image theft and lack of attribution.</p>
<p>I learned a lot about broken workflows and dysfunctional business models, but most importantly, I met these photographers in person and heard their stories.</p>
<p>I heard about waiting for hours in the rain with no food or restrooms, dealing with hostile attitudes, and being mugged for equipment, but more importantly, stories of journalists who died, became disabled, or were captured by the enemy in war zones, all for the sake of framing that decisive moment.</p>
<p>Hearing about these experiences firsthand is what really makes you respect the photography process, recognize the true value of images, and, in turn, understand the importance of ensuring they are protected.</p>
<h4>How did SmartFrame begin?</h4>
<p>There was an obvious gaping hole there. You could no longer download movies or music for free, and font licensing was being introduced, but nobody was speaking about the most common internet asset – photography. It was obvious that SmartFrame&#8217;s technology could fix this.</p>
<p>After the ‘eureka’ moment, the actual SmartFrame image format was the fruit of laborious research. The challenge was to protect images with existing tech, without forcing users to install any plugins.</p>
<p>At this point, SmartFrame CTO Artur Wiśniewski came up with an idea to try this ‘new thing’ – HTML Canvas. It took a lot of experimentation and polishing, but we had it: the first web-only app that could prevent screenshot attempts.</p>
<h4>How has the SmartFrame product evolved and developed over the years?</h4>
<p>Hugely. The image viewer was very clunky in the beginning, but nowadays, its performance is flawless. Despite all the functionality, it can provide a faster and better user experience than traditional images, full stop.</p>
<p>We have also built a very advanced infrastructure that includes pretty much the whole digital asset management (DAM) and content delivery network (CDN) for SmartFrame images with API connectivity. Furthermore, we shifted entirely from B2C to B2B.</p>
<p>While the principle remains the same, we started with an idea – an experiment – and developed it into a fully functional, highly advanced, and robust web application. It was a long journey, but I’m glad to say we’re in a very good place today.</p>
<h4>How important has user feedback been to this evolution and development?</h4>
<p>We have gone through several verticals in our history. We started with photographers, then moved on to image libraries, agencies, and national heritage institutions. We touched on e-commerce and other markets too, but now our main focus is publishers and website owners.</p>
<p>Every client and every integration brings new challenges and learnings, and a major part of my job is to encourage and gather this feedback. It saves a lot of time, money, and frustration.</p>
<p>For example, before we had clients or the budget for good research, we had no choice but to design and build such an innovative product using only our experience, intuition, and a pinch of ego. After a lot of hard work, we had the product at a point where we felt it was ready for launch, but when the users came and began giving us feedback, we ended up rebuilding half of it!</p>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1984131404_3x2_1667322990501" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 7500/5000; max-width: 7500px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<h4>How big a part has internal communication played?</h4>
<p>I don’t always get to meet clients and users and indeed the average UX or product designer may never have communications with them. Instead, we rely on first-hand reports from integration and support engineers who deal with users directly.</p>
<p>With that in mind, it’s absolutely essential for the whole team to share information, comments, and feedback internally to ensure we are providing the best possible experience for our clients and users.</p>
<h4>Has your overall vision changed? Or does it remain the same?</h4>
<p>It is similar but broader. I used to think about the details a lot, but now I’m looking at the big picture and it is vast; the applications and opportunities for SmartFrame are endless.</p>
<p>Basically, it is<em> the</em> image format of the future.</p>
<h4>Where would you like to take SmartFrame in the future?</h4>
<p>I would like it to become the standard for images on the web, in the same way that PDF is for documents, or Flash was before it disappeared. However, I also realize this may be the end of SmartFrame as we know it.</p>
<p>Once the internet embraces it, it may become open source and be embedded into the browser. That could result in me having to let it go completely one day, but if it means that we created something bigger than us and the whole internet community benefits, it’s a win.</p>
<h4>If you could go back in time and speak to your younger self at the beginning of your SmartFrame journey, what advice would you give?</h4>
<p>It will take much longer, cost much more, and be much harder than you think. But that means the project will also be much bigger than you think, so always think big and it will become even greater than you ever planned.</p>
<p>Also, if you’re doing the right thing, money is not the issue – time is the most precious thing.</p>								</div>
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		<p>The post <a href="https://smartframe.io/blog/patrick-krupa-on-the-evolution-of-smartframe/">Patrick Krupa on the evolution of SmartFrame</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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		<title>Smart glasses: Everything you need to know</title>
		<link>https://smartframe.io/blog/smart-glasses-everything-you-need-to-know/</link>
		
		<dc:creator><![CDATA[Peter Townshend]]></dc:creator>
		<pubDate>Thu, 03 Nov 2022 12:02:50 +0000</pubDate>
				<category><![CDATA[News & Features]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[security]]></category>
		<guid isPermaLink="false">https://smartframe.io/?p=78829</guid>

					<description><![CDATA[<p>Smart glasses might not have made much of a dent in the [&#8230;]</p>
<p>The post <a href="https://smartframe.io/blog/smart-glasses-everything-you-need-to-know/">Smart glasses: Everything you need to know</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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									<p class="blog-stand-first">Smart glasses might not have made much of a dent in the wearables market, but the odds are that they aren&#8217;t going anywhere anytime soon. Here&#8217;s what you need to know about them, including the arguments for and against their use</p>
<p>Smart glasses have been around for some time now, but as the technology becomes more refined and some of the world’s biggest players in tech get in on the action, it begs the question: is there a solid future for these space-age specs?</p>
<p>Before we answer this, let&#8217;s try to understand exactly what these are and look at the products that got us to where we are today.</p>
<h4>What are smart glasses?</h4>
<p>As the name suggests, smart glasses are glasses that combine some kind of technology. They may, for example, have built-in cameras, displays, audio, Bluetooth connectivity, or <a href="https://www.techtarget.com/whatis/definition/augmented-reality-AR#:~:text=Augmented%20reality%20(AR)%20is%20the,overlaid%20on%20top%20of%20it." target="_blank" rel="noopener">augmented reality</a> (AR) capabilities, and they usually operate by connecting wirelessly to an app on another smart device, such as a phone or tablet.</p>
<p>Just as smartphones blend technology with a telephone, and smart watches combine technology with a wristwatch, smart glasses bring together technology with a pair of spectacles. They have been around in one form or another for decades; eyewear brand Oakley, for example, <a href="https://www.bbc.co.uk/news/technology-17745935" target="_blank" rel="noopener">claims</a> to have been working on the technology since 1997 and has filed over 600 patents. </p>
<p>However, because the technology existed only behind closed doors, it has never been something that the general consumer could enjoy – until now.</p>
<p>In recent years, this technology has become relatively affordable, sparking the beginning of a new era of modern smart glasses that look like they’re set to quickly become commonplace. </p>
<h4>Examples of smart glasses</h4>
<p>There are many types of smart glasses that offer different features, so perhaps the most helpful way to understand the format as a whole is to examine the most popular models. To keep things relevant to imaging, however, we will only examine those that have built-in camera technology.</p>
<h5>Google Glass</h5>
<p>Google Glass was the product that started the current wave of modern smart glasses. <a href="https://www.washingtonpost.com/news/the-switch/wp/2014/02/27/everything-you-need-to-know-about-google-glass/" target="_blank" rel="noopener">Launched in 2013 to great excitement</a>, Google Glass glasses featured a mini display, a camera, and a touchpad, which allowed you to connect with your smartphone to browse websites, take photos, post to social media platforms, and even get directions. Voice commands also meant that much of this could be carried out hands-free.</p>
<p>Google Glass was, however, <a href="https://www.forbes.com/sites/tarunwadhwa/2014/04/24/the-google-glass-explorer-program-was-a-social-experiment-that-backfired/" target="_blank" rel="noopener">less of a launch and more of an experiment</a>. The tech was only available to selected developers via the Google Glass Explorer Program and, if you were lucky enough to be selected, the product cost a lofty $1,500. The Glass Explorer Edition was essentially a prototype and the launch was a way to test it in the real world, gathering feedback and improving the technology. </p>
<p>Both the Google Glass Explorer Program and the product were <a href="https://support.google.com/glass/answer/9649198?hl=en&amp;ref_topic=3063354" target="_blank" rel="noopener">discontinued</a> in 2020. These smart glasses do, however, live on for commercial clients as Google Glass Enterprise Edition, with the aim of helping businesses operate more efficiently.</p>
<p>There are no known plans to bring Google Glass back to general consumers, but we would be surprised if Google didn’t break into this market as the technology gains popularity. </p>
<h5>Ray-Ban Stories</h5>
<p>With a very public <a href="https://about.fb.com/news/2021/10/facebook-company-is-now-meta/" target="_blank" rel="noopener">pivot towards the metaverse</a>, and a proven history in <a href="https://tech.fb.com/ar-vr/" target="_blank" rel="noopener">VR headsets</a>, it was only a matter of time before the freshly rebranded Meta made its presence known in the smart glasses market.</p>
<p>In 2021, it <a href="https://www.meta.com/gb/glasses/" target="_blank" rel="noopener">joined forces</a> with iconic eyewear brand <a href="https://www.ray-ban.com/" target="_blank" rel="noopener">Ray-Ban</a> to produce the <a href="https://www.ray-ban.com/uk/ray-ban-stories" target="_blank" rel="noopener">Ray-Ban Stories</a> smart glasses, which feature dual 5MP cameras, touch control, and built-in speakers.</p>
<p>One of the biggest issues with smart glasses – particularly Google Glass – has been that, while technologically capable, they simply haven&#8217;t looked very good. Understandably, this is problematic in the context of wearable tech. Ray-Ban Stories, on the other hand, sit at the opposite end of the spectrum.</p>
<p>While they undoubtedly look great, they are a little light on features – somewhat surprising considering Meta’s pedigree in the VR headset space. </p>
<h5>Snap Spectacles</h5>
<p>If Google Glass was more about substance and Ray-Ban Stories more about style, Spectacles from social media company <a href="https://snap.com/" target="_blank" rel="noopener">Snap Inc.</a> attempts to find a balance between the two.</p>
<p>The currently available third generation of Snap’s Spectacles offers similar capabilities to Ray-Ban Stories, with dual cameras, audio, and touch controls. However, there is also a fourth generation of Spectacles, which feature dual displays that promise to open up a whole new world of AR possibilities.</p>
<p>They are not currently available to buy, however. Snap is only making them available to AR creators through an online application process, the idea being to properly test their capabilities and develop the effects that can be used with them.</p>
<p>But the fact Snap is not exactly keeping these new glasses a secret is likely a sign that Spectacles 4 will be available to consumers at some point in the not-too-distant future.</p>
<h5>Vuzix BLADE</h5>
<p>When it comes to consumer-ready AR smart glasses, a leading provider in the field is <a href="https://www.vuzix.com/" target="_blank" rel="noopener">Vuzix</a> and its <a href="https://www.vuzix.com/products/vuzix-blade-2-smart-glasses" target="_blank" rel="noopener">BLADE 2</a> glasses. Vuzix has been around for some time creating smart glasses for commercial enterprises to streamline workflows for front-line workers, but BLADE 2 is a more compact version designed for general consumers.</p>
<p>The BLADE 2 glasses are equipped with an 8MP camera, which can take pictures and stream video, while a transparent screen that sits in the center of the wearer’s field of vision makes AR a real possibility. The glasses are controlled using a touchpad, but also respond to voice commands that <a href="https://www.vuzix.com/blogs/vuzix-blog/amazon-alexa-for-smart-glasses-on-the-vuzix-blade" target="_blank" rel="noopener">work with Amazon’s Alexa technology</a> for the most responsive operation.</p>
<h5>Xiaomi Mijia Glasses</h5>
<p>The <a href="https://www.xiaomitoday.com/2022/08/04/mijia-glasses-camera-review/" target="_blank" rel="noopener">Mijia Smart Glasses</a>, which were recently announced by Chinese tech company <a href="https://www.mi.com/" target="_blank" rel="noopener">Xiaomi</a>, illustrate just how quickly smart-glasses technology is advancing.</p>
<p>In addition to an in-view display, AR functions, and real-time translations, the Mijia Glasses also feature a <a href="https://petapixel.com/2022/08/01/xiaomis-new-mijia-smart-glasses-have-a-50mp-camera-and-15x-zoom/" target="_blank" rel="noopener">50MP built-in camera with a 15x hybrid zoom</a>.</p>
<p>It sounds impressive, although the snag is that these glasses are not yet available to consumers – and it is unclear whether they will ever become available outside China.</p>
<h5>Apple Glasses</h5>
<p><a href="https://www.tomsguide.com/news/apple-glasses" target="_blank" rel="noopener">Very little is known</a> about Apple’s smart glasses offering, but the company&#8217;s rumored forays into the category indicate just how mainstream smart glasses may become.</p>
<p>Furthermore, considering the company’s reputation for quality, style, and usability, Apple Glasses arguably have the best shot of striking a balance where others have struggled.</p>
<p>Just as the <a href="https://www.businessinsider.com/a-timeline-of-how-the-apple-watch-was-created-2015-3?r=US&amp;IR=T" target="_blank" rel="noopener">Apple Watch helped to transform the smartwatch</a> from something out of James Bond into a fashionable part of everyday life, we would expect Apple’s influence to help smart glasses become the norm sooner than you might expect.</p>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1153763470_1666967198041" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 5472/3648; max-width: 5472px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<h4>The case for smart glasses</h4>
<p>The list of potential benefits smart glasses could bring is endless.</p>
<p>AR and point-of-view cameras alone have countless positive applications, both in personal and professional life – so when combined with voice controls and built-in audio, it&#8217;s impossible to list them all. </p>
<p>Here are some of the main areas in which they can make a positive contribution.</p>
<h5>Entertainment</h5>
<p>The breadth of possibilities smart glasses create for entertainment through their AR capabilities is difficult to overstate.</p>
<p>The most obvious of these is gaming. <a href="https://www.tekrevol.com/blogs/22-best-augmented-reality-games/" target="_blank" rel="noopener">AR games</a> are nothing new, but the accessibility of smart glasses could bring them further into the mainstream, from something as simple as office-desk-whack-a-mole on your lunch break to highly complex platform games in real-life settings.</p>
<p>However, the potential for fun doesn’t stop there. Imagine the possibilities for digital art exhibitions, visually enhanced theater shows, immersive AR movies, or experiential marketing such as interactive restaurant menus or billboard posters.</p>
<h5>Safety and security</h5>
<p>Smart glasses could also help to increase personal security. At the most basic level, the ability to film an experience in the first person so quickly and easily has the potential to discourage threatening behavior through the <a href="https://www.simplypsychology.org/hawthorne-effect.html" target="_blank" rel="noopener">Hawthorne Effect</a>. </p>
<p>Furthermore, with the help of AR and <a href="https://www.kaspersky.com/resource-center/definitions/what-is-facial-recognition" target="_blank" rel="noopener">facial recognition</a> software, it could be possible to check the credentials of a professional such as a tradesman, cold caller, or police officer before allowing them into your home.</p>
<p>AR could even help to keep you secure in everyday life by providing contextual warnings and safety information. This could range from an alert telling you to ‘mind the step’ right through to more serious warnings about entering restricted or unsafe areas where there is a danger of death.</p>
<h5>Communication</h5>
<p>There is no doubt that smart glasses could aid communication. Built-in microphones and speakers make it possible to send and receive calls completely hands-free. The same could be true for checking emails and messages, which could be displayed directly in your field of view. </p>
<p>The frame-mounted cameras on smart glasses could also play a big part here. Not only would they make it easier than ever to share photos and videos on social media, but they also open up the possibility to send a live point-of-view (POV) feed of whatever you’re doing. This makes <a href="https://www.vuzix.com/pages/field-service" target="_blank" rel="noopener">remote supervision, assessment, and collaboration</a> much easier and more effective.   </p>
<h5>Documentation </h5>
<p>Whether it is to record a cycling trip to share with friends, have a skill or activity assessed, or document a situation for legal protection, the ability to instantly record images and videos from the point of view of the photographer without having to hold on to a camera has many advantages.</p>
<h5>Convenience</h5>
<p>While mobile phones are small enough to fit in your pocket and smartwatches can fit on your wrist, both require a certain level of engagement and physical interaction that can be impossible in certain situations.</p>
<p>Having everything you need in a lightweight and comfortable package that is always in place and is accessible without any physical effort offers a game-changing level of convenience.</p>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1783490738_1666967197993" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 5616/3159; max-width: 5616px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<h5>The case against smart glasses</h5>
<p>While there are many obvious benefits of smart glasses, they are a controversial technology that has attracted plenty of criticism. <a href="https://www.cnet.com/tech/services-and-software/seattle-dive-bar-becomes-first-to-ban-google-glass/" target="_blank" rel="noopener">Bars</a> and <a href="https://www.searchenginejournal.com/top-10-places-that-have-banned-google-glass/66585/" target="_blank" rel="noopener">other venues</a> even banned Google Glass devices from their premises before they were released.</p>
<p>Below we have outlined some of the most popular arguments against the rollout of the technology.</p>
<h5>Privacy</h5>
<p>Unsurprisingly, the biggest concern around smart glasses concerns privacy.</p>
<p>With cameras and microphones built into their frames, smart glasses can quickly and easily be used to record people in situations without their knowledge or consent.</p>
<p><a href="https://petapixel.com/2022/07/14/meta-admits-smart-glasses-put-privacy-at-risk-offers-no-solutions/" target="_blank" rel="noopener">Many believe</a> the use of these recording devices could facilitate the illegal collection of biometric and behavioral data, and, in the worst case, could lead to the creation of a surveillance state.</p>
<p>Referring again to the Hawthorne Effect, the knowledge alone that these recording functions could be used may seriously affect freedom of expression, stifling social interaction, discouraging debate, and leading to a reduction in open and effective communication. </p>
<h5>Health and safety</h5>
<p>The fact that smart glasses are so convenient and easy to use without hands could also be seen as a negative.</p>
<p>The distraction of in-vision displays could lead to a rise in accidents – and when combined with a potential reduction in peripheral vision caused by the often chunky frames required to house the tech, there is real potential for increased injuries and even deaths.</p>
<p>There are also questions on the long-term health risks from prolonged exposure to non-ionizing radiation. While <a href="https://www.icnirp.org/en/activities/news/news-article/rf-guidelines-2020-published.html" target="_blank" rel="noopener">guidelines</a> from the International Commission on Non-Ionizing Radiation Protection (ICNIRP) ensure that smart devices only emit safe levels of radiation, <a href="https://emf-harmony.eu/blogs/news/complete-guide-to-wearable-tech-radiation" target="_blank" rel="noopener">some believe</a> that there is simply not yet enough evidence to be completely sure – especially considering the devices’ close proximity to the brain.</p>
<h5>Security</h5>
<p>In the same way that smart glasses could help to increase security, they may also do the opposite.</p>
<p>It is highly possible that this technology could bring an end to anonymity which, while in some cases is a great asset, in others is a frightening prospect.</p>
<p>For example, this technology could help government agencies to safeguard the streets against potential threats – but it could also make it easier for oppressive regimes to track down those seeking political asylum.</p>
<p>With this in mind, it&#8217;s certainly a technology that needs to be closely monitored, particularly from the point of view of cyber security. If smart glasses are easily hacked, there could be huge implications for security on both a personal and national level.</p>
<h5>Copyright infringement</h5>
<p>There are also <a href="https://www.nbcnews.com/tech/innovation/its-official-google-glass-banned-movie-theaters-n236841" target="_blank" rel="noopener">concerns</a> over copyright infringement. With such high-resolution cameras mounted so discreetly on a person’s face, it would be much easier for fraudsters to record ticketed shows and events undetected.</p>
<p>Obvious targets would be movies, stage shows, comedy acts, and musical performances. The same could also be true for still images – for example, artwork or limited-edition photographic prints displayed in exclusive exhibitions.</p>
<h4>Conclusion</h4>
<p>The possibilities that smart glasses present are undoubtedly exciting, but the technology is something of a double-edged sword that has the potential to cause damage to both individuals and society as a whole.</p>
<p>The biggest problem with technology like this is that the rate at which it develops is far quicker than the rate at which authorities and governments can pass laws to ensure it is properly regulated. By the time they do, it is often too late.</p>
<p>With this in mind, smart glasses technology needs to be handled with great care to ensure it is used responsibly and, ultimately, for good. If we manage to do this, these devices stand a chance of revolutionizing how we live our lives.</p>								</div>
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		<p>The post <a href="https://smartframe.io/blog/smart-glasses-everything-you-need-to-know/">Smart glasses: Everything you need to know</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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		<title>Creating a safer and more transparent internet: Rob Sewell on his SmartFrame journey so far and what&#8217;s still to come</title>
		<link>https://smartframe.io/blog/creating-a-safer-more-transparent-internet-rob-sewell-on-his-smartframe-journey-so-far-and-whats-still-to-come/</link>
		
		<dc:creator><![CDATA[Peter Townshend]]></dc:creator>
		<pubDate>Tue, 19 Jul 2022 15:32:44 +0000</pubDate>
				<category><![CDATA[News & Features]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[smartframe]]></category>
		<guid isPermaLink="false">https://smartframe.io/?p=77788</guid>

					<description><![CDATA[<p>Rob Sewell, CEO of SmartFrame Technologies, talks to us about turning a [&#8230;]</p>
<p>The post <a href="https://smartframe.io/blog/creating-a-safer-more-transparent-internet-rob-sewell-on-his-smartframe-journey-so-far-and-whats-still-to-come/">Creating a safer and more transparent internet: Rob Sewell on his SmartFrame journey so far and what&#8217;s still to come</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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									<p class="blog-stand-first">Rob Sewell, CEO of SmartFrame Technologies, talks to us about turning a niche web service into a global image standard</p>
<h4>What’s your background and what brought you here?</h4>
<p> I had a tough start in life, coming from a broken home, which led me to have to live on my own at a very young age and support myself. Not having family support, or the opportunity to go to university or choose a career path, I became very entrepreneurial and was constantly looking for opportunities to get ahead.</p>
<p> Such a mindset meant that I got involved in a wide variety of industries. When I first left school, I worked in a local motorbike shop to ensure I could pay my rent. By the time I was 19, I was DJing professionally and running my own monthly nightclub. In my early 20s, I owned a personal training and wellness holiday business for high-net-worth individuals, which took me all around the world, and towards the end of my 20s, I co-founded a well-being membership subscription business.</p>
<p> In my 30s, I dived deeper into the corporate world, setting up a telecommunications company, before working as the Business Development Director of a Portuguese manufacturing business. Finally, in my late 30s, I was approached by SmartFrame Founder and CPO Pat Krupa, who was looking for someone with a commercial mind and the drive to help take his image security and presentation business to market (which was then called Pixelrights).</p>
<p> It was a big risk – there was no salary available at that time – but I really believed in the technology and instinctively knew it had enormous potential, and that I could help build it into something exceptional. And so, after an equitable agreement, I resigned from an established global business and joined the company. This brought me back into the start-up world once more, which is what led me to where I am today: CEO of SmartFrame Technologies and on a mission to change the way images are published and viewed online.</p>
<h4>What gets you out of bed in the morning?</h4>
<p> First and foremost, my family. Providing for my children and giving them a better upbringing than I had is absolutely the biggest thing that gets me out of bed in the morning. Living a life of passion and purpose and supporting others are also essential to me.</p>
<p> I have this hardwired entrepreneurial spirit inside me that drives me to achieve something exceptional and make a difference. I want to leave a legacy that inspires others in similar circumstances that I found myself in when I was younger. I want them to see that if I can do it, they can do it too. My ultimate goal in life is to set up a fund and mentor program for entrepreneurs from disadvantaged backgrounds and help make their dreams and visions become a reality too.<span class="Apple-converted-space"> </span></p>
<h4>What are the biggest challenges and rewards that come with your role at SmartFrame?</h4>
<p> As the CEO of a company that&#8217;s transforming an existing model, challenging the status quo, and creating a new marketplace, there come a number of challenges. It’s not an easy job.<span class="Apple-converted-space"> </span></p>
<p> First, there’s the mindset change. People are used to sticking with what they know, so educating them on a new approach and inspiring them to adopt it – no matter how much it makes sense – takes time and a lot of resilience. There are also legacy agreements and systems to contend with, which present additional hurdles.</p>
<p> But while changing behavior is a significant challenge, it can also bring huge rewards. Each time we overcome these obstacles, we contribute to a positive change on a global scale, creating a new economy and new value from image distribution for all concerned.</p>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_2020681730_1658241606562" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 9000/6000; max-width: 9000px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<h4>What do you love about the start-up world and why?</h4>
<p> Throughout my life, I’ve become accustomed to challenges, and this has given me a lot of drive and ambition. I guess now I just really love the challenge of the start-up world and taking a new product to market.</p>
<p> I love the passion, the energy, the vibrancy, and the relationships you build, while simultaneously solving a real problem and creating a better marketplace.</p>
<h4>Why SmartFrame?</h4>
<p> I was fascinated by the fact we were still publishing images on the internet in the same file format as we were in 1992, which is when the first image was published online. The world has moved on. The internet and technology have evolved rapidly. Everyone has a high-end camera in their pocket and there are now over 1.5 trillion images taken each year. 3 billion images are shared online every day, and it&#8217;s estimated that more than 2.5 billion of these are stolen, which is staggering.</p>
<p> Many people wrongly assume they can use online images as they wish – what’s the harm in stealing someone’s image? But if you scratch beneath the surface, there are a number of significant problems caused by image theft.</p>
<p> For instance, if you make a living out of licensing photography and your images are stolen hundreds, if not thousands, of times with no payment, this represents a huge loss of income. This creates a real issue for those in the creative industries who deserve to make a better living from their work.</p>
<p> Another issue is the online counterfeit goods market, with fraudsters using stolen brand product imagery to sell their illicit goods. The counterfeit goods industry is worth trillions of dollars a year and can seriously damage a brand’s bottom line and reputation. Not only that, but it can expose unwitting consumers to harmful products and helps fund organized crime.</p>
<p> There&#8217;s also the growing problem of misinformation and disinformation online. How can you trust what you see online when images are so easily stolen and manipulated? On the personal end of the spectrum, you have identity theft, the creation of fake profiles, and catfishing to stolen images of children being used in unsavory ways.</p>
<p> The only way to address these problems is by tackling them head-on with a change to the image file format – and SmartFrame’s image-streaming technology offers that solution. Just look back at the music and film industries, which had similar problems in the early days of the internet of piracy and huge value leakage until they moved away from downloadable file formats.</p>
<p> Since adopting streaming technology to regain rights control and retain the value from their assets, both of those industries are now prospering. YouTube and Spotify, for example, are both now turning over billions of dollars a year. I&#8217;ve long seen a real opportunity for SmartFrame to do the same with images.</p>
<h4>What’s changed since you have been in charge?</h4>
<p> When I joined, there were just three employees working evenings and weekends to provide an online service for photographers. The product&#8217;s USP of image protection and presentation meant that it was being targeted toward a very narrow market. I encouraged the original founders to adopt the bigger vision for SmartFrame of redefining the online image standard and addressing all the issues described above, believing that changing the way images are published, shared, and viewed online is the opportunity we should really be addressing. Of course, a bigger vision requires greater investment – and a more substantial team.</p>
<p> Seven years on, and £12m of funding later, we now have a talented team of 39 people across four countries, and our plan is to grow to 48 people this year. We have advanced the technology to support images up to 100MP in resolution, with multi-level zoom and a slew of other engaging features. We have also developed our own proprietary analytics system to allow users to track and control the distribution of their images online, and, most recently we launched our contextual in-image advertising system.</p>
<p> Imagine what this could mean for photographers, image agencies, sports brands, or anyone who distributes content: full visibility and control over those assets and a new way of monetizing them through in-image advertising.</p>
<p> And that’s where we are today. We’ve gone from a niche website service to a new online image distribution model that’s set to revolutionize the internet, with a growing number of global partners adopting our technology and a global image-streaming network.</p>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_2025593222_1658241606582" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 9000/6000; max-width: 9000px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<h4>What’s the key to success?</h4>
<p> I believe the key to success, no matter your background or circumstances, is grit. You’ve got to fully commit and give it your all. There are going to be challenges ahead and it’s not always going to be easy, but you’ve got to rise up to the tough times and never give up.</p>
<p> You’ve got to love the challenge, be agile, constantly learning, adapting, and evolving, and be really clear on your objectives. You have to be passionate about what you’re doing and you need to build and inspire an exceptional team around you that believes in your vision.<span class="Apple-converted-space"> </span></p>
<h4> How important is it to have a clear vision? And why?</h4>
<p> Clear vision is absolutely paramount. To get to where you want to go, you must have a clear destination in mind – and you have to be able to communicate that effectively to your team.</p>
<p> Everyone has to buy into the same vision and have a sense of purpose and a clear end goal in mind. If you don’t have a clear vision in the leadership role, then how can you expect your team to be inspired and to take the business in the right direction?</p>
<p> It&#8217;s also worth remembering that getting there doesn&#8217;t always happen linearly, which brings me to another essential ingredient: adaptability.</p>
<p> Before you reach your destination, you’re going to have to go down dead ends, take detours, and constantly change course to overcome obstacles. If you can adapt, and most important of all, learn as you go, you’ll stand a much higher chance of achieving success.</p>
<h4>How important is it to set goals for yourself?</h4>
<p> It’s extremely important to set yourself achievable goals. Having an overall vision is one thing but, to quote Jeff Bezos: “all overnight success takes about 10 years”. So it’s important to break your vision down into manageable chunks.</p>
<p> From yearly, quarterly, monthly, and weekly targets, right down to daily to-do lists, goal-setting helps to maximize overall productivity and performance by providing you with a sense of achievement towards the overall vision, each and every day.</p>
<h4>What is the future of SmartFrame?</h4>
<p> At SmartFrame, we&#8217;re on a mission to redefine the digital image standard.</p>
<p> I would like to believe that in five to ten years’ time, we will change the face of the internet and the way images are distributed online, with the ultimate goal of being an inherent part of all camera devices and web browsers.</p>
<p> In doing so, we want to help overcome all the challenges discussed earlier, namely, preventing loss of rights and revenue from photographers and image owners; preventing counterfeit sellers from using genuine brand product imagery to sell illicit goods online; helping combat misinformation and disinformation; and protecting personal content from identity theft and misuse.</p>
<p> Ultimately, we want to help create a clearer, cleaner, fairer, and more transparent online environment when it comes to image use.</p>								</div>
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		<p>The post <a href="https://smartframe.io/blog/creating-a-safer-more-transparent-internet-rob-sewell-on-his-smartframe-journey-so-far-and-whats-still-to-come/">Creating a safer and more transparent internet: Rob Sewell on his SmartFrame journey so far and what&#8217;s still to come</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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		<title>The business of sport: How to use digital assets to maximize revenue in the sports industry</title>
		<link>https://smartframe.io/blog/the-business-of-sport-how-to-use-digital-assets-to-maximize-revenue-in-the-sports-industry/</link>
		
		<dc:creator><![CDATA[James Prosser]]></dc:creator>
		<pubDate>Fri, 27 May 2022 13:43:43 +0000</pubDate>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[News & Features]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[digital imaging]]></category>
		<category><![CDATA[insights]]></category>
		<category><![CDATA[smartframe]]></category>
		<category><![CDATA[streaming]]></category>
		<guid isPermaLink="false">https://smartframe.io/?p=76570</guid>

					<description><![CDATA[<p>The sports industry faces significant changes, which makes it vital to ensure [&#8230;]</p>
<p>The post <a href="https://smartframe.io/blog/the-business-of-sport-how-to-use-digital-assets-to-maximize-revenue-in-the-sports-industry/">The business of sport: How to use digital assets to maximize revenue in the sports industry</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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									<p class="blog-stand-first">The sports industry faces significant changes, which makes it vital to ensure maximum value can be realized from digital assets. But how?</p>
<p>The global sports industry is in the midst of a considerable transformation. The effects of the Covid-19 pandemic, combined with a market that comprises an increasing proportion of tech-savvy millennials, is changing the way sport is consumed.</p>
<p>For this reason, increased attention is turning to the digital world for solutions. For example, a 2021 <a href="https://www.pwc.ch/en/publications/2021/pwc-sports-survey-2021.pdf" target="_blank" rel="noopener">survey</a> from PwC found that 70% of sports leaders felt connected tech is the greatest opportunity for physical sport.</p>
<p>In this article, we explore the challenges faced by the industry’s most lucrative revenue streams and discuss how the digital world – specifically digital assets – can not only help maximize existing income, but also create entirely new sources of revenue.</p>
<h4>Traditional sports industry revenue streams</h4>
<p>The sports industry has traditionally relied on a few main sources of income, and while these revenue streams are unlikely to stop, there are certainly challenges ahead.</p>
<h5>Ticket sales</h5>
<p>Income from ticket sales has historically provided a significant proportion of overall revenue for the sports industry. The global pandemic, however, dealt a huge blow.</p>
<p>With many events canceled, and those that did go ahead taking place in empty or partially filled stadiums, income generated from ticket sales simply disappeared.</p>
<p>A <a href="https://editorial.uefa.com/resources/0272-145aed9c84b9-55b23d2aaa12-1000/master_bm_report_lowres.pdf" target="_blank" rel="noopener">report</a> from the Union of European Football Associations (UEFA) reveals that 88% of gate receipt revenues across its European soccer club members were wiped out in 2021 and consequently made up just 2% of overall revenue.</p>
<p>On a global scale, <a href="https://www.statista.com/outlook/dmo/eservices/event-tickets/sport-events/worldwide" target="_blank" rel="noopener">figures</a> show that online ticket sales revenue for sporting events was down 60.6% at the height of the pandemic, dropping from $20.95bn in 2019 to $8.95bn in 2020.</p>
<p>While the same figures project that online ticket sales revenue will bounce back to $27.62bn in 2022, and resume steady growth in subsequent years, the fallout from the war in Ukraine could have further detrimental effects.</p>
<h5>Broadcasting rights</h5>
<p>The cancellation of events and tournaments also affected one of the largest revenue streams for the sports industry – broadcasting rights. One <a href="https://www.sportbusiness.com/global-media-report-2020/#:~:text=As%20a%20result%2C%20the%20global,from%20%2446.8bn%20in%202019." target="_blank" rel="noopener">report</a> shows that the global value of sports media rights fell to $44.6bn in 2020, a drop of more than 12% on 2019’s total.</p>
<p>However, while the pandemic certainly had a big impact on revenues in the short term, the long-term driver of overall change is the increasing move towards streamed content. For example, US streaming subscribers <a href="https://www.strategy-business.com/article/Streaming-energy" target="_blank" rel="noopener">doubled</a> from 2019 to 2020 to reach 275 million.</p>
<p>Such a rise was, in part, fueled by imposed lockdowns. Once relative normalcy resumes, however, a continued increase is expected, with the global streaming market <a href="https://www.grandviewresearch.com/industry-analysis/video-streaming-market" target="_blank" rel="noopener">projected</a> to grow at a CAGR of 21.3% to 2030.</p>
<p>This trend has prompted major sports leagues to invest more in streamed content. <a href="https://www.sportspromedia.com/news/nfl-domestic-media-rights-deals-nbc-fox-espn-abc-cbs-amazon/" target="_blank" rel="noopener">Notably</a>, the NFL added Amazon to its list of broadcast partners – the first time a streaming service has been included. Furthermore, the league is <a href="https://sportsbusinessjournal.com/en/SB-Blogs/SBJ-Unpacks/2022/05/24" target="_blank" rel="noopener">reportedly</a> launching its very own in-house streaming service called NFL Plus.</p>
<p><a href="https://www.ampereanalysis.com/insight/subscription-ott-will-account-for-20-of-2022-sports-rights-spend-in-eu-big-5" target="_blank" rel="noopener">Research</a> suggests the same is also true on the other side of the Atlantic, with streaming predicted to generate 20% of major European sports rights revenue in 2022.</p>
<h5>Sponsorship</h5>
<p>It’s no secret that sponsorship deals are big business in the sports industry, generating a large proportion of overall revenue. In fact, the global sports sponsorship market is <a href="https://www.statista.com/statistics/269784/revenue-from-sports-sponsorship-worldwide-by-region/" target="_blank" rel="noopener">expected</a> to grow to nearly $90bn by 2027.</p>
<p>While this revenue is here to stay, <a href="https://advertisingweek.com/what-sport-sponsorship-needs-to-learn-from-adtech/" target="_blank" rel="noopener">many</a> believe that the increasingly digital nature of the sports business, coupled with the transparency of modern marketing, will lead sponsors to demand more transparency and measurable ROI.</p>
<p>This demand will place a large focus on data – the more the sports industry can generate, the better. With the arrival of <a href="https://gdpr.eu/" target="_blank" rel="noopener">GDPR</a> and the <a href="https://smartframe.io/blog/the-rise-and-demise-of-ad-personalization-is-this-the-end-of-an-era/">demise of the third-party cookie</a> depriving many of a treasure trove of information, clubs and leagues the world over will be looking for new ways to gain this valuable insight.</p>
<h5>Merchandise</h5>
<p>Whether it’s team kits, footwear, or toys and games, the sports merchandise market is another significant revenue stream for the industry.</p>
<p>The global market for licensed sports merchandise is <a href="https://www.researchandmarkets.com/reports/5030140/licensed-sports-merchandise-global-market" target="_blank" rel="noopener">reportedly</a> growing at a CAGR of 3.4%, and is expected to reach a value of $27.2bn in 2026.</p>
<p>With the market enjoying such steady growth, it’s important to ensure merchandise is marketed as widely and accurately as possible.</p>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1254214408_1653656725836" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 5096/2687; max-width: 5096px;"></smartframe-embed></p>
<!-- https://smartframe.io/embedding-support -->
<h4>Future sports industry revenue streams</h4>
<p>There’s no doubt the sports industry has learned valuable lessons from the unprecedented events of the past few years and, with an eye on the future, it is laying the foundations for new revenue streams that will provide greater financial stability in an increasingly digitized world.</p>
<p>Below are some of the most notable opportunities being explored by some of the industry&#8217;s biggest players.</p>
<h5>NFTs</h5>
<p>There are many ways in which <a href="https://www.theverge.com/22310188/nft-explainer-what-is-blockchain-crypto-art-faq" target="_blank" rel="noopener">non-fungible tokens</a> (NFTs) are expected to play a part in the future of the sports industry. For example, NFT tickets could provide holders with exclusive in-stadium access, become digital keepsakes, and even offer a whole new fan experience in the metaverse.</p>
<p>However, the most commonplace and profitable current example is the collectibles market.</p>
<p>Through the authentication of video clips and images, NFTs are turning digital assets into modern-day trading cards. Their unique nature makes them desirable to collectors and this is fueling a thriving online marketplace.</p>
<p>Marketplaces such as <a href="https://opensea.io/collection/sports" target="_blank" rel="noopener">OpenSea</a>, <a href="https://nbatopshot.com/" target="_blank" rel="noopener">NBA Top Shot</a>, and <a href="https://nflallday.com/" target="_blank" rel="noopener">NFL All Day</a> along with startups like <a href="https://autograph.io/" target="_blank" rel="noopener">Autograph</a> are contributing to an industry that was <a href="https://www.prnewswire.com/news-releases/202-nft-growth-and-sports-memorabilia-demand-will-boost-the-collectibles-market-to-692-4-billion-revenue-by-2032-market-decipher-301506497.html" target="_blank" rel="noopener">worth</a> $7.29bn in 2021 and is enjoying significant growth.</p>
<h4>Documentaries</h4>
<p>Another area that has gained momentum in the sports business is documentary filmmaking. There have been a number of success stories in recent years, with Netflix’s <a href="https://www.netflix.com/gb/title/80204890" target="_blank" rel="noopener"><em>Formula 1: Drive to Survive</em></a> contributing to a surge in the popularity of the sport in the US, as reported <a href="https://www.theguardian.com/media/2021/dec/17/netflixs-drive-to-survive-americans-f1-fans" target="_blank" rel="noopener">here</a>.</p>
<p><a href="https://www.netflix.com/gb/title/80203144" target="_blank" rel="noopener"><em>The Last Dance</em></a> also enjoyed <a href="https://www.sportspromedia.com/news/the-last-dance-netflix-viewing-figures-michael-jordan-espn/" target="_blank" rel="noopener">huge</a> viewing figures, while Ryan Reynolds and Rob McElhenney have made no secret about <a href="https://www.nme.com/news/tv/ryan-reynolds-rob-mcelhenney-docuseries-welcome-to-wrexham-new-trailer-3114813" target="_blank" rel="noopener">documenting</a> their first two seasons as owners of Welsh soccer club Wrexham AFC.</p>
<p>While broadcasting rights from such productions can certainly generate additional revenue, arguably the most valuable aspect is the unique ability to expand fanbases by using storytelling to win the hearts and loyalty of previously disinterested audiences.</p>
<p><iframe title="YouTube video player" src="https://www.youtube.com/embed/JzZAJ7Z3jY8?si=qoPsXDeoDmqG5KBU" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<h5>Sports betting</h5>
<p>The global sports betting market was <a href="https://www.grandviewresearch.com/industry-analysis/sports-betting-market-report" target="_blank" rel="noopener">valued</a> at $66.98bn in 2020 and is expected to rise to $140.26bn by 2028, with the majority coming from the online segment.</p>
<p>While Europe has always claimed the lion’s share of the market and is enjoying steady growth, all eyes are currently on the US, which is experiencing something of a <a href="https://www.bloomberg.com/graphics/2021-opinion-online-sports-betting-future-of-american-gambling/" target="_blank" rel="noopener">frenzy</a>.</p>
<p>Sports betting is now legal in a <a href="https://www.espn.co.uk/chalk/story/_/id/19740480/the-united-states-sports-betting-where-all-50-states-stand-legalization" target="_blank" rel="noopener">growing number</a> of US states, so in anticipation of this legalization spreading nationwide, sports betting companies are jostling to establish themselves as household names.</p>
<p>This has led to a raft of mergers and acquisitions and newly formed <a href="https://www.nfl.com/news/nfl-announces-agreements-with-four-approved-sportsbook-operators" target="_blank" rel="noopener">partnerships</a> across the industry, along with <a href="https://www.sportspromedia.com/news/gambling-sports-betting-advertising-spend-us-2020-nfl-draftkings/" target="_blank" rel="noopener">huge</a> advertising budgets to ensure betting brands gain the exposure they need.</p>
<h5>Image streaming</h5>
<p>Digital images are one of the most important aspects of sports marketing. From news reports to marketing materials, the power photography has to inspire is immeasurable.</p>
<p>As such, sports clubs, leagues, and associations have amassed enormous libraries of images that document everything from tournament-winning touchdowns and injury-time goals to player profiles and stadium facilities.</p>
<p>These images are viewed and shared countless times online, but with so many digital images published in so many places – and the ability for users to copy and share freely – it is impossible to tell how many times these images have been viewed and where.</p>
<p><a href="https://smartframe.io/">Image streaming</a> can not only change all that, but it also offers the ability to monetize every single one.</p>
<p>The <a href="https://smartframe.io/blog/image-streaming-how-it-works-why-you-need-it-and-everything-else-you-need-to-know/">technology</a> offers a new way to display images online that is more secure, engaging, and measurable than current formats like JPEG and PNG. It works in a similar way to a YouTube video in that one high-resolution image is uploaded to a central server, which can then be streamed to unlimited websites using an embed code.</p>
<p>There are some significant benefits to streaming images:</p>
<ol>
	<li>Because images are streamed from a high-resolution original, it is possible for users to <a href="https://smartframe.io/blog/spotlight-hyper-zoom/">zoom in</a> to the fine details and even go full-screen without affecting webpage loading times. Experience it for yourself with the images included in the body of this article.</li>
	<li>To provide <a href="https://smartframe.io/complete-image-protection/">protection</a> against theft and unauthorized use, streamed images are obscured by a deterrent message when users attempt right-clicks or screenshots. Instead of being copied and republished, images can be embedded for free using an optional built-in share button.</li>
	<li>It is possible to track every URL to which an image is streamed. This means image owners gain valuable <a href="https://smartframe.io/blog/smartframe-insights-how-to-use-your-data-to-make-better-decisions/">analytics</a> data and can control distribution by blocking domains as they wish.</li>
	<li>Image owners have the option to <a href="https://smartframe.io/blog/in-image-advertising-how-it-works-and-faq">monetize</a> entire collections by serving contextual advertising into streamed-image frames. This generates money every time an image is viewed, wherever it is online, tapping into a potentially huge new revenue stream.</li>
</ol>
<p>In addition to generating advertising revenue, image streaming can perfectly complement all the existing revenue streams mentioned above, forming an essential part of the overall sports business model.</p>
<p>In-image advertising can provide a highly targeted way to market tickets, merchandise, and even upcoming documentaries – all to an engaged audience <a href="https://smartframe.io/blog/contextual-targeting-how-were-changing-the-game-for-online-image-advertising/">without the use of cookies</a>. It also offers an ideal place for sportsbooks to spend their ever-growing digital advertising budgets.</p>
<p>What’s more, this <a href="https://smartframe.io/blog/brand-protection-the-problems-and-solutions-around-keeping-your-brand-safe-online/">brand-safe</a> advertising can form part of sponsorship deals, while image analytics can provide valuable impressions and engagement data as proof of ROI.</p>
<p>Image-streaming technology can even complement the use of NFTs by encouraging the sharing of assets without making additional copies in the process. This maximizes exposure and exclusivity at the same time.</p>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1429369025_crop_1653660561548" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 6181/3083; max-width: 6181px;"></smartframe-embed></p>
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<h4>Final thoughts</h4>
<p>The PwC Annual Sports Survey 2021 mentioned at the beginning of this article found that 56.1% of industry leaders thought sports organizations should focus primarily on increasing revenue, while 43.9% believed the focus should be on controlling costs.</p>
<p>Considering the state of the current industry, it is easy to see the argument from both sides. On one hand, it should be about licking the financial wounds inflicted by the global pandemic and the potential effects of the events in Ukraine. On the other hand, it should be about chasing down potentially enormous opportunities in the industry’s ever-evolving future digital landscape.</p>
<p>With such strong arguments either way, it could be prudent to take a balanced approach.</p>
<p>Creating the digital infrastructure to realize the full potential of NFTs will take significant investment with no guarantee of return. However, by leveraging technologies such as image streaming, it is possible to enhance the current sports business model and prevent value leakage from existing image assets, while at the same time tapping into a well-established global digital advertising market <a href="https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/" target="_blank" rel="noopener">projected</a> to be worth $646bn by 2024.</p>
<p>Whatever the answer, one thing for certain is that the landscape of the sports industry will look very different in the next few years, so sports organizations need to take action now to ensure they are well-positioned to capitalize on new opportunities.</p>								</div>
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				</div>
		<p>The post <a href="https://smartframe.io/blog/the-business-of-sport-how-to-use-digital-assets-to-maximize-revenue-in-the-sports-industry/">The business of sport: How to use digital assets to maximize revenue in the sports industry</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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		<title>Browser fingerprinting: Everything you need to know</title>
		<link>https://smartframe.io/blog/browser-fingerprinting-everything-you-need-to-know/</link>
		
		<dc:creator><![CDATA[Peter Townshend]]></dc:creator>
		<pubDate>Fri, 27 May 2022 09:43:44 +0000</pubDate>
				<category><![CDATA[In-image advertising]]></category>
		<category><![CDATA[News & Features]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[protection]]></category>
		<category><![CDATA[security]]></category>
		<guid isPermaLink="false">https://smartframe.io/?p=76546</guid>

					<description><![CDATA[<p>Browser fingerprinting was invented to help keep our online data safe, but [&#8230;]</p>
<p>The post <a href="https://smartframe.io/blog/browser-fingerprinting-everything-you-need-to-know/">Browser fingerprinting: Everything you need to know</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
]]></description>
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									<p class="blog-stand-first">Browser fingerprinting was invented to help keep our online data safe, but in many cases, it does the exact opposite. Here, we take a deep dive into this covert online tracking technique.</p>
<p>Online user privacy has been a much-discussed topic in recent years, with a slew of news stories revealing the <a href="https://www.theguardian.com/news/2018/mar/17/data-war-whistleblower-christopher-wylie-faceook-nix-bannon-trump" target="_blank" rel="noopener">misuse of sensitive data</a> by some of the biggest names in the tech business.</p>
<p>The result has been an almost universal <a href="https://smartframe.io/blog/the-rise-and-demise-of-ad-personalization-is-this-the-end-of-an-era/">rejection of the third-party cookie</a>, which to date has been the most prevalent online tracking tool. However, the third-party cookie is not the only way to track a user’s online behavior.</p>
<p>In this article, we explore browser fingerprinting, which is an accurate form of online tracking that is highly evasive, difficult to trace, and, as yet, unregulated. </p>
<h4>What is browser fingerprinting?</h4>
<p>Browser fingerprinting is a term used to describe the act of discreetly gathering software and device settings data through an internet user’s browser when they&#8217;re online. This combination of settings is then used to build a unique identity – or ‘fingerprint’ – for that individual. It&#8217;s also sometimes referred to as ‘device fingerprinting’ or simply ‘fingerprinting’.</p>
<h4>How does browser fingerprinting work?</h4>
<p>Every time you visit a website, your browser has to provide the hosting server with a certain amount of essential information to ensure the website works properly for your individual machine.</p>
<p>These pieces of information could include device model and spec, language and keyboard layout, location, time zone, installed hardware, software versions, and much more.</p>
<p>Individually, these settings and configurations might seem innocuous – and they are. But when put together, they can create a unique combination or ‘fingerprint’.</p>
<p>Considering the number of connected devices worldwide (<a href="https://www.statista.com/statistics/802690/worldwide-connected-devices-by-access-technology/" target="_blank" rel="noopener">projected</a> to hit 38.6 billion in 2025), browser fingerprinting can be surprisingly accurate. This <a href="https://coveryourtracks.eff.org/static/browser-uniqueness.pdf" target="_blank" rel="noopener">study</a>, for example, found that 83.6% of tested browsers were unique.</p>
<h4>What is browser fingerprinting used for?</h4>
<p>Fingerprinting is <a href="https://www.computer.org/csdl/proceedings-article/sp/2021/893400a283/1mbmHGY5Lpu" target="_blank" rel="noopener">reportedly</a> used by over a quarter of the top 10,000 websites online.</p>
<p>Many of these sites use device fingerprints to maximize the user experience for their audience or to keep accounts secure. However, many others use it to track user activity and then pass that information on to data brokers who will sell it to various ends.</p>
<h5>Security</h5>
<p>Browser fingerprinting was originally developed to track and block devices associated with suspicious activity. These could be <a href="https://www.paloaltonetworks.com/cyberpedia/what-is-botnet" target="_blank" rel="noopener">botnets</a> using multiple devices and locations to access online accounts, <a href="https://www.paloaltonetworks.com/cyberpedia/what-is-a-phishing-attack" target="_blank" rel="noopener">phishing</a> scammers creating numerous social media profiles, or bad actors using repetitive trial-and-error tactics.</p>
<p>Fingerprinting is such an efficient identifier that it can bypass private browser windows, <a href="https://www.paloaltonetworks.com/cyberpedia/what-is-a-vpn" target="_blank" rel="noopener">virtual private networks</a> (VPNs), and other evasion measures to track this activity, making it harder for fraudulent internet users to conceal their actions. </p>
<p>While it is not foolproof, browser fingerprinting can form an integral part of a robust security strategy when combined with other anti-fraud measures.</p>
<h5>Marketing</h5>
<p>Such an effective way to identify and track user activity has inevitably drawn the attention of the digital advertising industry.</p>
<p>Global digital ad revenue <a href="https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/" target="_blank" rel="noopener">totaled</a> $378.16bn in 2020 and much of this relied on targeted advertising. In an industry of this size, data is considered to be extremely valuable because it enables marketers to accurately personalize their campaigns.</p>
<p>For example, if a global tour company can see from your online activity that you have booked a holiday to Paris, it will know to serve you advertising that specifically promotes its Paris tours. Furthermore, if it can see that you also have an interest in art because of the websites you have visited, it could be even more specific by promoting its &#8216;Paris Gallery Tour&#8217;.  </p>
<p>By working with websites, ad tech companies can recognize a user’s fingerprint when they arrive on a web page and, in a split second, serve an ad that matches their behavior profile.</p>
<h5>Privacy concerns</h5>
<p>While personalized digital advertising may not be a huge issue for many – <a href="https://www.adlucent.com/resources/blog/71-of-consumers-prefer-personalized-ads/" target="_blank" rel="noopener">research</a> suggests it is even welcomed by some – there are other, more concerning possible uses.</p>
<p>It is very hard to cite specific cases due to the lack of transparency surrounding the practice, but they could include fingerprinting data being used to pre-qualify a user for certain services or to inform dynamic pricing.</p>
<p>An example of the latter is the aforementioned tour company charging you more than others after using your device fingerprint to see that you are located in an affluent area and recently shopped for designer clothing.</p>
<p>While there may never be a specific name associated with a user’s digital fingerprint, there are undoubtedly potential privacy issues to be considered.</p>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_407643964_1653386655087" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 4595/3067; max-width: 4595px;"></smartframe-embed></p>
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<h4>Browser fingerprinting vs cookies</h4>
<p>While essentially used for the same purpose – identification and tracking – there are some big differences between cookies and fingerprinting.</p>
<h5>Storage</h5>
<p>Cookies are stored on a user’s device, which means they can be easily blocked or deleted. Device fingerprints are stored remotely, which makes them very difficult to control.</p>
<h5>Regulation</h5>
<p>The <a href="https://gdpr.eu/what-is-gdpr/" target="_blank" rel="noopener">General Data Privacy Regulations</a> (GDPR) in the EU and the <a href="https://oag.ca.gov/privacy/ccpa" target="_blank" rel="noopener">California Consumer Privacy Act</a> (CCPA) in the US have both imposed rules that regulate the use of cookies for the protection of user privacy, with <a href="https://gdpr.eu/fines/" target="_blank" rel="noopener">hefty fines</a> for those who break them.</p>
<p>Fingerprinting, on the other hand, is unregulated, which gives more freedom to those who collect this data.</p>
<h5>Transparency</h5>
<p>The above regulations have brought transparency to the use of cookies, whereby websites must notify a user that they will be capturing data, explain what it will be used for, and offer them the opportunity to opt out.</p>
<p>Fingerprinting takes place covertly using data that is necessary for websites to work properly. This makes it very difficult for a user to even detect the activity, let alone opt out.</p>
<h5>Reliability</h5>
<p>Cookies are unique pieces of tracking code that are placed directly onto a user’s device, which makes them very reliable.</p>
<p>Conversely, fingerprinting relies on probability rather than certainty. While it can be very accurate, it inevitably leaves some room for error.</p>
<h4>Browser fingerprinting methods</h4>
<p>Aside from recording top-level configurations such as software versions, extensions, cookie settings, and languages, to name a few, there are additional more intricate fingerprinting techniques that can be used. Some examples of these are below – and the more of these that are used together, the more accurate the fingerprint will be.</p>
<h5>Canvas fingerprinting</h5>
<p>Most websites are <a href="https://w3techs.com/technologies/details/ml-html5" target="_blank" rel="noopener">constructed using HTML coding</a>, which features an element called <a href="https://developer.mozilla.org/en-US/docs/Web/API/Canvas_API" target="_blank" rel="noopener">canvas</a>. Using this element, websites are able to force browsers to draw a picture and text behind the scenes during a user’s visit.</p>
<p>When devices are configured differently, they render this image and text in a slightly different way, which reveals a whole host of information about a device’s graphics hardware, such as its graphics processing unit (GPU), graphics driver, or graphics card.</p>
<p>Using this information, the device is assigned a unique hash that serves as an identifier (or &#8216;canvas fingerprint&#8217;).</p>
<h5>WebGL fingerprinting</h5>
<p>Web Graphics Library (<a href="https://developer.mozilla.org/en-US/docs/Web/API/WebGL_API" target="_blank" rel="noopener">WebGL</a>) is a JavaScript Application Programming Interface (API) that works alongside HTML Canvas to render 2D and 3D images.</p>
<p>The WebGL fingerprinting process is the same as canvas fingerprinting in that it forces a user’s device to draw an image in the background without their knowledge, records its graphics hardware information, then assigns it an identification hash.</p>
<h5>Audio fingerprinting</h5>
<p>In a similar way that canvas fingerprinting uses HTML Canvas to measure how a device renders an image, audio fingerprinting uses the <a href="https://developer.mozilla.org/en-US/docs/Web/API/Web_Audio_API" target="_blank" rel="noopener">Web Audio API</a> to measure how a device produces sound.</p>
<h5>Connected device fingerprinting</h5>
<p>Connected device fingerprinting is a technique that gathers information about the media devices connected to a user’s machine. This could include external devices such as headphones or speakers, together with internal devices like sound cards or video cards.</p>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1849945921_1653386655179" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 5217/3499; max-width: 5217px;"></smartframe-embed></p>
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<h5>What data makes up a device fingerprint?</h5>
<p>There is a wide range of different data that&#8217;s gathered using various methods, and this all comes together to create a device fingerprint. Here is a list of some of the most common types.</p>
<table width="450">
<tbody>
<tr>
<td width="225">IP address</td>
<td width="225">User-agent string</td>
</tr>
<tr>
<td>Installed fonts</td>
<td>Installed hardware</td>
</tr>
<tr>
<td>Cookie settings</td>
<td>Screen resolution</td>
</tr>
<tr>
<td>OS version</td>
<td>HTTP header attributes</td>
</tr>
<tr>
<td>Language settings</td>
<td>Browser extensions</td>
</tr>
<tr>
<td>Keyboard layout</td>
<td>Audio fingerprinting data</td>
</tr>
<tr>
<td>Browser privacy</td>
<td>HTML canvas fingerprinting data</td>
</tr>
</tbody>
</table>
<h4>Is browser fingerprinting illegal?</h4>
<p>No, browser fingerprinting is not illegal. While it has raised concerns and opposition from privacy advocates, there is nothing to stop a website from fingerprinting users as they visit.</p>
<p>The GDPR and CCPA regulations imposed strict rules to protect online privacy, although the main focus is cookies and therefore they do not apply to data obtained through fingerprinting.</p>
<p>The reason fingerprinting can dodge these regulations is that it only uses what is considered to be public information. No personal data is gathered during the fingerprinting process, therefore no current laws are being broken.</p>
<p>There are, however, plans to regulate browser fingerprinting in the EU, which – <a href="https://iapp.org/media/pdf/resource_center/GDPR-at-Three-Infographic_v3.pdf" target="_blank" rel="noopener">as GDPR did with cookies</a> – could spark momentum towards a global standard.</p>
<p>The proposed <a href="https://digital-strategy.ec.europa.eu/en/policies/eprivacy-regulation" target="_blank" rel="noopener">ePrivacy Regulation</a> is set to apply the same rules to fingerprinting that currently govern the use of cookies. However, at the time of writing it is still in the <a href="https://eur-lex.europa.eu/legal-content/EN/HIS/?uri=CELEX%3A52017PC0010#2021-02-10_DIS_byCONSIL" target="_blank" rel="noopener">trilogue process</a> and is therefore subject to change.</p>
<h4>How to prevent browser fingerprinting</h4>
<p>Fingerprinting is difficult to prevent – and there are two main reasons for this.</p>
<ol>
	<li>The data gathered is essential for websites to work properly, so preventing them from taking it would significantly diminish a user’s browsing experience.</li>
	<li>Fingerprinting data is stored off-device, which makes it very difficult to find, control, and remove.</li>
</ol>
<h5>Ad blockers, private browsing windows and VPNs</h5>
<p>The use of ad blockers, private browsing windows, and VPNs can help by hiding certain data such as a user’s real IP address and location. However, their use does nothing to hide the more detailed information covered earlier in this article.</p>
<p>In fact, using any of these tools could actually add a whole new facet to a device’s configuration that would not have been there before.</p>
<h5>Privacy-focused browsers</h5>
<p>Aside from making a device less unique by using default settings wherever possible, the most effective defense against fingerprinting is to use a privacy-focused browser such as Firefox, Brave, or Tor.</p>
<p>Firefox, for example, combats fingerprinting by <a href="https://blog.mozilla.org/security/2020/01/07/firefox-72-fingerprinting/" target="_blank" rel="noopener">blocking</a> third-party requests from websites known to partake in the activity. While this is a positive step, it is limited to the websites its provider (Mozilla) is aware of and is therefore not a watertight solution.</p>
<p>Brave’s <a href="https://github.com/brave/brave-browser/wiki/Fingerprinting-Protections" target="_blank" rel="noopener">protection</a> against fingerprinting also makes use of a blocking technique, but this is complemented by randomization. This means it attempts to make a user’s device appear different to a fingerprinting tool each time it visits a website. While this combination certainly bolsters protection, it is unable to stop the most determined of fingerprinting tools.</p>
<p>Tor’s <a href="https://2019.www.torproject.org/projects/torbrowser/design/#fingerprinting-linkability" target="_blank" rel="noopener">technique</a>, on the other hand, is to make every user’s browser fingerprint the same, which provides a level of anonymity among the crowd.</p>
<p>While this protection is considered to be strong, there are some downsides. The most significant of these is relatively slow loading speeds, which occur as a result of the software working hard to disguise a user’s identity.</p>
<p>Also, because of Tor’s popularity with users who do not want to be tracked, it is regarded with suspicion by many authorities. Therefore, somewhat ironically, it could actually end up attracting attention from parties that are arguably more concerning than the marketing executives most users are trying to avoid.</p>
<h5>Reluctant acceptance</h5>
<p>There&#8217;s no doubt that combining these measures with efforts to make a device less unique by using default settings wherever possible can make fingerprinting more difficult.</p>
<p>However, the bottom line is that complete prevention is impossible. Therefore, at least for the time being, fingerprinting is something that goes part-and-parcel with internet usage.</p>
<p>Until relevant regulations are introduced, it&#8217;s worth considering whether the risk of fingerprinting is a price you are prepared to pay for the content you are consuming.</p>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1563648283_crop_1653387909763" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 3870/2421; max-width: 3870px;"></smartframe-embed></p>
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<h4>Will fingerprinting replace third-party cookies?</h4>
<p>With the EU’s ePrivacy Regulation still in progress, it is impossible to predict exactly what the future holds for browser fingerprinting. However, considering the general public&#8217;s increasing awareness of personal data collection and misuse, coupled with a lack of transparency around how fingerprinting is being used, it is probably safe to expect some attempt at regulation in the future.</p>
<p>For example, one academic <a href="https://www.researchgate.net/publication/341616474_Long-Term_Observation_on_Browser_Fingerprinting_Users'_Trackability_and_Perspective" target="_blank" rel="noopener">study</a> found that 85.5% of users were concerned about browser fingerprinting and 78.5% felt that being protected from it was important to them.</p>
<p>With overwhelming majorities like this, some form of change is likely. But to what extent these regulations will go – and indeed how effective they will be – remains to be seen.</p>
<p>Regardless of the efficacy of these potential regulations, with such low user opinion, it would be remiss of brands and marketers around the world to rely on fingerprinting as a replacement for the third-party cookie. Instead, investment in alternative forms of targeting such as contextual advertising – which is <a href="https://www.forbes.com/sites/forbesagencycouncil/2021/07/22/the-new-rise-of-contextual-advertising/?sh=381461525e5d" target="_blank" rel="noopener">regarded</a> by many as having a big role in the future of the industry – would be a better alternative.</p>								</div>
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		<p>The post <a href="https://smartframe.io/blog/browser-fingerprinting-everything-you-need-to-know/">Browser fingerprinting: Everything you need to know</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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		<title>How can publishers adapt to a constantly changing digital landscape? Paul Smith shares his thoughts</title>
		<link>https://smartframe.io/blog/how-can-publishers-adapt-to-a-constantly-changing-digital-landscape-paul-smith-shares-his-thoughts/</link>
		
		<dc:creator><![CDATA[Peter Townshend]]></dc:creator>
		<pubDate>Tue, 26 Apr 2022 11:03:09 +0000</pubDate>
				<category><![CDATA[News & Features]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[image security]]></category>
		<category><![CDATA[smartframe]]></category>
		<guid isPermaLink="false">https://smartframe.io/?p=75503</guid>

					<description><![CDATA[<p>Paul Smith, Global Publishing Director at SmartFrame Technologies, talks to us about [&#8230;]</p>
<p>The post <a href="https://smartframe.io/blog/how-can-publishers-adapt-to-a-constantly-changing-digital-landscape-paul-smith-shares-his-thoughts/">How can publishers adapt to a constantly changing digital landscape? Paul Smith shares his thoughts</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
]]></description>
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									<p class="blog-stand-first">Paul Smith, Global Publishing Director at SmartFrame Technologies, talks to us about his career, his current role, and his views on the global digital publishing industry</p>
<h4>Talk us through your career in the digital advertising and publishing industry</h4>
<p>I started in the industry at a digital ad sales house called <Eyconomy about 26 years ago as an account manager. This grew into a sales role, which led to me being a sales director and, ultimately, the managing director. We sold the company about 10 years after I started, at which point I left and did some consultancy work.</p>
<p>Around six months later, I joined another company called JustPremium, which was a Netherlands-based organization that at the time didn&#8217;t have an office or an offering in the UK.</p>
<p>I met the managing director at an event and after overhearing what they were talking about, I asked them if they wanted to launch in the UK. They said yes, so we did a deal and I launched JustPremium in the UK about nine years ago. I was the number four in a team of around 150 globally when we sold the company to GumGum in 2021.</p>
<h4>What do you love about the startup environment?</h4>
<p>What I like about startups is the hunt. It&#8217;s about penetrating the market. It&#8217;s about educating the industry on what it is we do, how we do it, and how it will benefit the advertiser, the agency, and the publisher.</p>
<p>It&#8217;s about building a whole team around what the industry needs and turning a $10k test campaign into a multi-million-dollar, always-on advertiser that loves your tech because it produces results.</p>
<p>Starting from a relatively low base and then building something big – for me, that’s the fun part.</p>
<h4>What’s your role as a publishing director?</h4>
<p>My role is to introduce publishers to SmartFrame and show them how they can benefit from our technology. Publishers are only really interested in talking to you when a) you have money to bring to them or b) you can enhance the user experience. I believe we have the ability to deliver on both counts.</p>
<p>My objective is to show how the technology can bring in consistent revenue, increase dwell time, and offer publishers the ability to really take control of their images. Right now, the images they are either licensing or paying their own photographers to take can be effectively stolen and posted across the internet two minutes later. SmartFrame can help to prevent that.</p>
<p>Once publishers can see that their images are safe and it makes financial sense for them to use SmartFrame’s technology, it’s hard to find a reason not to get started.</p>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_2034819878_3x2_1649154727147" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 9000/6000; max-width: 9000px;"></smartframe-embed></p>
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<h4>How have things changed for publishers during your time in the industry?< </h4>
<p>Things have changed massively. I&#8217;ve been in the industry for around 20 years and it&#8217;s a lot more grown-up now than it was before everything became trackable.</p>
<p>For example, there are now many more questions being asked with regard to margins. Greater clarity is required around who&#8217;s taking what, what percentage of the advertiser spend gets to the publisher, and what value has been added in between.</p>
<p>With this level of transparency, you have to be able to deliver value – otherwise, you just won&#8217;t last. SmartFrame has the ability to demonstrate value and that becomes clear very quickly once we start working with a publisher.</p>
<p>Also, advertisers now have a better understanding of digital than they did in the past. This means they can take a lot more control over their own digital spend because they have the ability to do so.</p>
<p>They no longer have to hand over $20m to an agency. With the right tools, they can buy the inventory themselves. Tech has allowed them to almost be their own agency, which gives them a better understanding of where they’re spending, what&#8217;s working, and what&#8217;s not working.</p>
<p>That’s another reason why SmartFrame is so well received; it has close relationships with both publishers and advertisers.</p>
<blockquote>
<p>&#8220;My objective is to show how the technology can bring in consistent revenue, increase dwell time, and offer publishers the ability to really take control of their images.&#8221;</p>
</blockquote>
<h4>What are the challenges for publishers?</h4>
<p>With the growth of programmatic, many would argue that publishers have less control over their inventory than they did before. However, you can flip that on its head and say that they actually now have more control than ever.</p>
<p>They have ads.txt to tell them who&#8217;s representing them globally, they set the floor prices for their own inventory, and they have the ability to enrich their impressions by adding first-party data – and nobody knows more about their audience than they do. So I think, on the whole, this has actually brought more opportunities than challenges.</p>
<p>Having said that, we have a cookie-less world coming to us soon, so how can publishers understand more about their audiences? Will they have login data that they&#8217;re going to be reselling or will they be using identifiers?</p>
<p>There is a lot that still needs to be sorted out, but one thing I do know about this industry is that we always overcome. We may leave it to the last minute, but we always come up with a plan.</p>
<h4>How is the industry going to evolve in the coming years?</h4>
<p>I think there will be subtle changes in the shorter term that may result in significant changes in a few years to come.</p>
<p>Connected TV is going to make a huge difference. The way we consume digital media is changing and I think that short-form media will become more popular as the younger generation consumes media very differently to older generations.</p>
<p>I have four teenagers in my house who very rarely watch TV, but they are constantly on their mobile phones watching very short-form pieces of content on YouTube, Instagram, or TikTok.</p>
<p>Advertisers and publishers both need to be able to adjust so they can talk to that audience in a way they feel comfortable.</p>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_2034819878_3x2_1649154727147" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 9000/6000; max-width: 9000px;"></smartframe-embed></p>
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<h4>What’s your advice for success as a publishing manager?</h4>
<p>I think the most important ingredient is to listen to what the publishers are feeding back to you. There&#8217;s no point ramming a product down their throat that they&#8217;re not going to use.</p>
<p>I always feel that being in digital means being led by the market. It&#8217;s understanding what the market wants and why it wants it, then putting it together and delivering it.< </p>
<p>I&#8217;ve seen too many organizations come up with what they believe is a great product, only to fail by trying to take it to market without sufficient research.</p>
<p>So, my first three to four months in this role are for gaining a full understanding of the product that we have and whether it is what publishers are looking for. If it isn&#8217;t, I’ll be asking how we can change or diversify it slightly to turn it into a product that they want to integrate.</p>
<blockquote>
<p>&#8220;In my experience it&#8217;s about testing new technologies, finding out what works, and building on that.&#8221;</p>
</blockquote>
<h4>How can publishers prevail in the challenging digital world?</h4>
<p>I think publishers need to be brave enough to try things. Try new technologies, listen to what&#8217;s happening within the industry, and be open-minded, because you never know what piece of technology you take on board will make that big difference.</p>
<p>And sometimes it doesn&#8217;t have to be a huge change – even the slightest increments can have a big influence on your bottom line. If you can increase page yield by just 5%, you&#8217;ve done a good job. If you can increase user engagement, you&#8217;ll have better KPIs and therefore your CPMs will go up.</p>
<p>I don&#8217;t see one piece of technology completely changing the way publishers work, but small percentages of lift in CPMs and viewability make a huge difference. In my experience it&#8217;s about testing new technologies, finding out what works, and building on that.</p>								</div>
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		<p>The post <a href="https://smartframe.io/blog/how-can-publishers-adapt-to-a-constantly-changing-digital-landscape-paul-smith-shares-his-thoughts/">How can publishers adapt to a constantly changing digital landscape? Paul Smith shares his thoughts</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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		<title>8K resolution: What it is and whether it’s worth it</title>
		<link>https://smartframe.io/blog/8k-resolution-what-it-is-and-whether-its-worth-it/</link>
		
		<dc:creator><![CDATA[Peter Townshend]]></dc:creator>
		<pubDate>Sun, 02 Jan 2022 12:19:47 +0000</pubDate>
				<category><![CDATA[News & Features]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[digital imaging]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[resolution]]></category>
		<guid isPermaLink="false">https://smartframe.io/?p=72334</guid>

					<description><![CDATA[<p>8K resolution is on track to become the new standard for TVs [&#8230;]</p>
<p>The post <a href="https://smartframe.io/blog/8k-resolution-what-it-is-and-whether-its-worth-it/">8K resolution: What it is and whether it’s worth it</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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									<p class="blog-stand-first">8K resolution is on track to become the new standard for TVs and monitors, but is it really worth the extra money? Read on to learn about the teequirements, and other things to consider before investing in 8K.</p>
<p>We’re only just beginning to see 4K video widely accessible through our favorite content providers, but its successor – 8K – is already available.</p>
<p>So what’s the difference between 4K and 8K resolution? How can you record 8K video? Where can you watch 8K content? And is it worth the additional cost? In the following article, we answer these questions and many others.</p>
<h4>What is 8K resolution?</h4>
<p>8K resolution is the next step up from 4K resolution, with four times the number of pixels of its predecessor.</p>
<p>As with 4K, the term applies to both devices that record in this resolution (cameras and smartphones, for example) and displays capable of showing it off (televisions and computer displays).</p>
<p>Whereas 4K recording devices and displays use 4840 x 2160 pixels, 8K devices and displays boost this to 7680 x 4320 pixels – a combined total of 33,177,600 pixels (33.2MP).</p>
<p>Some 6K devices, which sit between the two, also exist, although this resolution tends to be confined to a handful of professional recording products rather than widely available consumer devices.</p>
<h5>Resolution comparison table</h5>
<table width="449">
<tbody>
<tr>
<td width="105"> </td>
<td width="115"><strong>Full HD</strong></td>
<td width="115"><strong>4K UHD</strong></td>
<td width="115"><strong>8K UHD</strong></td>
</tr>
<tr>
<td width="105"><strong>Dimensions</strong></td>
<td width="115">1920 X 1080</td>
<td width="115">3840 x 2160</td>
<td width="115">7680 X 4320</td>
</tr>
<tr>
<td width="105"><strong>Total pixels</strong></td>
<td width="115">2.1MP</td>
<td width="115">8.3MP</td>
<td width="115">33.2MP</td>
</tr>
<tr>
<td width="105"><strong>Aspect ratio</strong></td>
<td width="115">16:9</td>
<td width="115">16:9</td>
<td width="115">16:9</td>
</tr>
</tbody>
</table>
<h4>Why is it called 8K?</h4>
<p>The name 8K refers to the number of pixels found on the horizontal edge of the image, which is approximately 8,000.</p>
<p>While this name is commonly used as a catch-all term, it’s actually broken down into two main sub-categories: 8K UHD (Ultra-High Definition) – also known as UHD2 – and 8K DCI (<a href="https://www.dcimovies.com/" target="_blank" rel="noopener">Digital Cinema Initiatives</a> – a partnership between a number of major movie studios that was formed to establish standards for digital cinema systems).</p>
<h4>8K UHD vs 8K DCI: What’s the difference?</h4>
<p>8K UHD has the standard 16:9 aspect ratio used by the majority of modern TVs and computer monitors, and has 7680 x 4320 pixels.</p>
<p>8K DCI refers to the slightly wider 256:135 aspect ratio used in movie projection, measuring 8192 x 4320 pixels.</p>
<p>This dual format is common to previous display resolutions, such as 4K UHD vs 4K DCI and Full HD vs 2K DCI, as illustrated in the diagram below.<br /><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="8k___hd_2_100_1638973858089" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 8193/4321; max-width: 8193px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --><br />The reason for the difference is simple: by making movies in a wider aspect ratio, people still have a reason to go to the cinema.</p>
<p>Widescreen cinema was first adopted in the early 1950s, when TVs were becoming a common feature in people’s living rooms and the movie industry wanted to be able to offer viewers something extra.</p>
<p>While modern 16:9 TVs are now much wider than their 4:3 ancestors, the differentiation remains, enabling cinemas to provide a more immersive widescreen experience.</p>
<h4>How does 8K work?</h4>
<p>To understand how 8K works, it is important to understand resolution. The term &#8216;resolution&#8217; can mean different things, but in this article, we’ll be talking about pixel resolution – that is, the total number of pixels included within an image or frame of video footage.</p>
<p><strong>Learn more: </strong><a href="https://smartframe.io/blog/what-is-image-resolution-everything-you-need-to-know/">What is image resolution? Everything you need to know</a></p>
<p>Each of these pixels can only represent a single value, so the higher the number of pixels in each frame of footage, the more detailed a video can potentially be. And when you consider that 8K includes four times the number of pixels found in 4K, its capacity for additional detail is huge.</p>
<p>However, that’s not to say 8K automatically makes a video better. There are many other factors that determine video quality, such as the quality of the lens used to record footage and the skill of the videographer, along with the choice of frame rate, bit rate, and color depth.</p>
<h4>How do you record 8K video?</h4>
<p>In order to record 8K video, you need to use a device that is capable of creating footage at that resolution.</p>
<p>These cameras used to be reserved for professionals, but recording in 8K is now much more accessible to the everyday consumer.</p>
<p>In fact, many mirrorless and 360 cameras have this option, while advances in mobile <a href="https://smartframe.io/blog/is-the-internet-ready-for-samsungs-200mp-smartphone-sensor/">sensor</a> and <a href="https://www.qualcomm.com/news/onq/2020/02/04/first-8k-video-captured-snapdragon-865-5g-mobile-platform-smartphone-video" target="_blank" rel="noopener">processor</a> technology mean that it&#8217;s even possible to record 8K footage on some smartphones.</p>
<p>Qualcomm has even taken it a step further by recently <a href="https://youtu.be/2THGO7iU6cQ" target="_blank" rel="noopener">releasing</a> the first ever 8K HDR footage recorded on a smartphone.</p>
<p>As long as your device has this capability, there&#8217;s little more to it than selecting the option to record at 8K resolution and pressing record. There are, however, a couple of things to consider beforehand.</p>
<p>First, a higher resolution results in a larger file size (assuming all other things are kept equal), so you should make sure you have plenty of memory card space.<br />Second, all this additional information requires additional processing power, so you should check that your memory cards are fast enough and that your post-production setup can handle it.<br /><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1197975271_1638449329854" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 3662/1921; max-width: 3662px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<h4>How do you watch 8K video?</h4>
<p>You need an 8K-ready display in order to watch 8K footage. These are now quite commonplace, with current 8K TVs relatively cheap compared to the more expensive price tags attached to earlier models. 8K computer monitors are also readily available for consumers, although these are more expensive.</p>
<p>That said, an 8K display is pointless if you have nothing in 8K resolution to watch. Of course, if you have the means to record in such high resolution, you can watch the footage you create in all its glory, but for the vast majority of us who aren’t professional filmmakers, endless home videos might leave a little to be desired. So where can you find 8K content?</p>
<h5>Can you stream 8K content?</h5>
<p>The short answer is yes, but it comes with a couple of caveats.<br />First, the only streaming services that currently support 8K are YouTube and Vimeo, and while the footage looks great on 8K and non-8K displays alike (see video below), the choice is limited.</p>
<p>Second, the bandwidth required to stream 8K content is <a href="https://www.androidauthority.com/how-much-data-does-youtube-use-964560/" target="_blank" rel="noopener">estimated</a> to be 20-50Mbps. If your connection does not support this, you may encounter issues.<br />While these internet speeds are available in most territories around the world, there are still large numbers of people who would not be able to achieve them. Therefore, be sure to check your connection before investing in a new 8K display.</p>
<div class="youtube-container"><iframe title="YouTube video player" src="https://www.youtube.com/embed/8rPB4A3zDnQ" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
<h5>Is 8K gaming possible?</h5>
<p>Once again, the short answer is yes, but it needs a bit of unpacking.</p>
<p>It&#8217;s possible to buy a PC that supports 8K gaming, and the latest PlayStation and Xbox consoles are also capable of supporting this resolution.</p>
<p>However, the problem lies with a shortage of 8K games to play on them.</p>
<p>In the video game world, resolution has never been the priority. Developers have instead preferred to focus on other aspects of graphic quality, such as texture, dynamic range, and – arguably most important – frame rate.</p>
<p>What is frame rate? Put simply, frame rate is the number of frames that are displayed in sequence every second to create a moving image. The more frames per second (‘fps’ or ‘p’) that are displayed, the smoother the moving image.</p>
<p>There are a number of additional benefits that high frame rates bring to gaming, so making a game at 4K/120p is more desirable than making a game at 8K/60p.</p>
<p>Watch the video below to learn more about the fundamentals of frame rates in gaming.</p>
<div class="youtube-container"><iframe title="YouTube video player" src="https://www.youtube.com/embed/jsnVuXj_IDM" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
<p>This means that video games are often one step behind a console or PC’s resolution capabilities because game developers will instead use the extra processing power these machines possess to improve frame rates and other areas of graphic quality.</p>
<p>It’s for this reason that, while the latest consoles have the power to support 8K gaming, the feature is not yet available to actually use.</p>
<p>Manufacturers have said full support for 8K will be activated via a future system update once the format is more commonplace. So, bear this in mind if resolution is your main reason for upgrading.</p>
<h5>Does Blu-ray support 8K?</h5>
<p>The answer to this is a slightly more straightforward &#8216;no&#8217;, but the situation could still change.<br />4K is currently the highest resolution Blu-ray supports, via its Ultra HD Blu-ray discs and players. However, while there’s no indication that 8K Blu-ray will be launched any time soon, it remains a possibility.</p>
<p>With the high demands that 8K places on storage and bandwidth potentially leading to unstable playback, there are certainly advantages to playing content directly from a disc over streaming.</p>
<h4>Can the human eye even see 8K?</h4>
<p>This seems like a simple question, but it’s actually quite complicated. First, we need to answer another question: what is the resolution of the human eye?</p>
<div class="youtube-container"><iframe title="YouTube video player" src="https://www.youtube.com/embed/4I5Q3UXkGd0" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
<p>While this is a complex subject, with endless variables (watch the above video for an entertaining explanation), scientist and photographer Roger N. Clark <a href="https://clarkvision.com/imagedetail/eye-resolution.html" target="_blank" rel="noopener">did the calculations</a> and concluded that the resolution of the human eye is 576MP.</p>
<p>576MP is, of course, much higher than 8K’s humble 33.2MP, but that doesn’t settle the issue. We must also consider the size of the display and the distance it is from the eye, as both of these factors also play a significant role.</p>
<p>Why&#8217;s this? Imagine you are standing on a shingle beach. Looking down, you can clearly see each individual stone around your feet in detail, and you can make out the different colors and textures of each one. Now imagine you are standing at the top of a tall cliff that overlooks the same beach. From such a distance, the stones have lost all their individual color and definition, blending into one.</p>
<p>The same is true for screen resolution in that the further away from the screen you sit, the less detail you will see, until you eventually reach a distance at which it&#8217;s impossible to tell the difference between 4K, 8K, and even lower resolutions like Full HD.</p>
<p>When dealing with super-fine resolutions like 8K, the optimum viewing distance can become very short. Therefore, while your eyes are indeed more than capable of seeing the benefit of the additional pixels, any enjoyment you gain will likely be offset with discomfort at having to sit so close.</p>
<p>For example, <a href="https://hal.archives-ouvertes.fr/hal-01150427/document" target="_blank" rel="noopener">research suggests</a> that in order to appreciate the benefits of 8K resolution on a 60-inch screen, you would need to sit between 0.6-1.25m away from it.</p>
<p>Another factor to consider is visual acuity (or clarity of vision), which can vary significantly between individuals.<br />For example, Warner Bros. and a number of other movie production companies <a href="https://www.techhive.com/article/3529913/8k-vs-4k-tvs-most-consumers-cannot-tell-the-difference.html" target="_blank" rel="noopener">reportedly</a> collaborated to perform a double-blind study to see if people could tell the difference between 4K and 8K. While the overall results showed the majority of subjects didn&#8217;t see a huge improvement, visual acuity did play a significant part.<br /><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1534254623_1638449329910" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 5522/3682; max-width: 5522px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --></p>
<h4>Why buy an 8K display?</h4>
<p>With so little 8K content available to enjoy, combined with the fact you’ll probably not even notice the difference in an everyday environment, why buy an 8K display at all?</p>
<p>First of all, 8K displays are perfectly capable of showing lower-resolution content by automatically upscaling the video to fill the extra pixels.</p>
<p>This means that you can not only watch 4K Blu-rays and Netflix shows, and play video games on such displays, but also be able to get the most out of them in the future when watching footage that was originally recorded in 8K.</p>
<p>Another advantage is that, because 8K is still relatively new technology, the TVs and monitors that support it are often the latest models with the most up-to-date features. This means they are more likely to benefit from things like fast refresh rates, high dynamic range (HDR), and wide color gamut (WCG), which are arguably more important than resolution when it comes to overall image quality.<br />So the inclusion of an 8K badge on a display&#8217;s box could translate into a lot more than just higher resolution, but it’s not a given and could even go the opposite way. Therefore, be sure to check specifications carefully and compare them to your current display before committing to a purchase.</p>
<h4>What’s the point in recording 8K?</h4>
<p>While the benefits of an 8K display may be hard to see for the everyday consumer, the benefits of recording in 8K are abundant. Indeed, many of us are already enjoying them without even realizing it.</p>
<h5>More shooting and editing freedom</h5>
<p>Shooting 8K footage for a 4K production brings great advantages for filmmakers.</p>
<p>With 8K offering so many more pixels than 4K, it’s possible to crop significantly into footage without losing the resolution required for 4K output.</p>
<p>This brings much more freedom when framing shots because it makes it possible to alter composition and stabilize footage in post-production.</p>
<p>It&#8217;s even possible to pan across an image or zoom in when working with such high resolutions. A filmmaker could, for example, record a long, wide-angle shot, before splitting it into wide and close-up shots by simply cropping in. This means one camera effectively does the work of two, saving both time and money.</p>
<h5>Potential for better overall quality</h5>
<p>It&#8217;s not unusual for hardware manufacturers to have their devices record 4K footage at a higher resolution if it&#8217;s possible (such as 5K or 6K) before downsampling the footage to 4K for output.</p>
<p>It is often claimed that by doing so, better quality footage can be obtained than if it were simply recorded at 4K to begin with.</p>
<p>So it&#8217;s entirely possible that the surplus of information that 8K recording brings may also benefit downsampled footage, with respect to certain aspects of video quality such as color and image noise control.</p>
<h5>Futureproofing</h5>
<p>While this is still new technology, there will come a time when it&#8217;s the norm, so there’s no harm in being prepared by adopting 8K now. Filmmakers will be ensuring their work stands the test of time and editors will already have the processing power and storage in place to ensure they’re ready for a seamless transition.</p>
<h4>What about 12K and 16K?</h4>
<p>12K and 16K may sound like they’re a long way off, but they’re closer than you think.</p>
<p>Back in April 2019, Sony unveiled a huge 63ft by 17ft <a href="https://www.bbc.co.uk/news/technology-47867038" target="_blank" rel="noopener">16K commercial screen</a> at the <a href="https://www.nab.org/" target="_blank" rel="noopener">National Association of Broadcasters</a> (NAB) <a href="https://nabshow.com/2022/" target="_blank" rel="noopener">trade show</a>, <a href="https://www.electronicworldtv.co.uk/blog/introducing-sonys-16k-tv" target="_blank" rel="noopener">estimated</a> to be worth up to $5m. Later that same year, it announced that it would be <a href="https://www.sony.com/en_us/SCA/company-news/press-releases/sony-electronics/2019/sony-electronics-brings-16k-capable-display-system-to-consumers-living-rooms-with-crystal-led-residential-solutions.html" target="_blank" rel="noopener">bringing the same capabilities</a> to its consumer products.</p>
<p>Footage for a screen this size currently has to be made using more than one camera, but with companies like <a href="https://www.blackmagicdesign.com/uk/products/blackmagicursaminipro" target="_blank" rel="noopener">Blackmagic</a> already offering 12K recording capabilities, it won’t be long until they reach the next stage.</p>
<div class="youtube-container"><iframe title="YouTube video player" src="https://www.youtube.com/embed/UN3uF3990Q0" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
<h4>Conclusion</h4>
<p>So is 8K worth it? From a viewer’s perspective, it very much comes down to the individual and their specific display. As mentioned, visual acuity, preferred viewing distance, screen size, and overall display specification all contribute to the viewing experience, so they all need to be considered.</p>
<p>From a production point of view, the answer is much more straightforward. Recording at 8K and even 12K resolutions gives producers and editors an unprecedented level of creative freedom. While storage and performance issues need to be considered here, if it allows filmmakers to overcome certain challenging conditions on location, or achieve more creative compositions, or save time and money on additional equipment, it ultimately ends up appearing as the most logical option.</p>								</div>
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		<p>The post <a href="https://smartframe.io/blog/8k-resolution-what-it-is-and-whether-its-worth-it/">8K resolution: What it is and whether it’s worth it</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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		<title>The 10 most-read articles of 2021</title>
		<link>https://smartframe.io/blog/the-10-most-read-articles-of-2021/</link>
		
		<dc:creator><![CDATA[Peter Townshend]]></dc:creator>
		<pubDate>Mon, 20 Dec 2021 10:24:38 +0000</pubDate>
				<category><![CDATA[News & Features]]></category>
		<category><![CDATA[2021]]></category>
		<category><![CDATA[articles]]></category>
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		<category><![CDATA[insights]]></category>
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		<guid isPermaLink="false">https://smartframe.io/?p=72793</guid>

					<description><![CDATA[<p>As the year draws to a close, we look back at our [&#8230;]</p>
<p>The post <a href="https://smartframe.io/blog/the-10-most-read-articles-of-2021/">The 10 most-read articles of 2021</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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									<p class="blog-stand-first">As the year draws to a close, we look back at our most popular articles published this year</p>
<p>This year our blog has introduced new technology, assessed old technology, and reported all the latest SmartFrame news as we push forward with our mission to revolutionize the way images are viewed and published online. New to the SmartFrame blog? Explore our ten most popular 2021 articles below. And if you’re already a regular reader, why not remind yourself of <a href="https://smartframe.io/blog/the-10-most-read-articles-of-2020/">last year&#8217;s most-read articles</a>?</p>
<h4>1. SmartFrame and Adobe-led CAI: Working together to validate provenance and improve image protection</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="8c385f50b43e4018df96a67ebdff8b32" image-id="david_with_kevin_2_1637233756807" theme="adobe-cai-blog-post" style="width: 100%; display: inline-flex; aspect-ratio: 8256/5504; max-width: 8256px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --> In November, we proudly announced our collaboration with the Adobe-led Content Authenticity Initiative (CAI). Founded by Adobe, Twitter, and the New York Times, the initiative aims to create a new standard for image provenance. By integrating CAI provenance data with SmartFrame&#8217;s image-streaming technology, we demonstrated an end-to-end image-security solution. This article provides an overview of the technology and shows how it was put into practice by renowned photographer David Yarrow. <a href="https://smartframe.io/blog/smartframe-and-cai-working-together-to-validate-provenance-and-improve-image-protection/">Read the article</a></p>
<h4>2. What is copyfraud? And what do NFTs have to do with it?</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_795639388_1618910963674" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 996/664; max-width: 996px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --> Copyfraud is an ongoing problem in the current online image ecosystem that threatens the work of photographers, artists, writers, and musicians around the world. This article explores in detail exactly what copyfraud is, why it’s a problem and how it can be prevented. It also discusses the use of NFTs to protect digital art, explaining how they work, their advantages, and the potential problems they bring. <a href="https://smartframe.io/blog/what-is-copyfraud-and-what-do-nfts-have-to-do-with-it/">Read the article</a></p>
<h4>3. Is Cyber Essentials still fit for purpose?</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_463596884_1616409638453" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 1200/675; max-width: 1200px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --> There’s no doubt that Cyber Essentials was developed with the best intentions. Indeed, upon its release, it was well-received by the industry as a useful tool for mitigating the risk from online threats. However, with the digital landscape and business operations changing so quickly, the question of whether it remains effective must be asked. In this article, we explore the case for and against. <a href="https://smartframe.io/blog/is-cyber-essentials-still-fit-for-purpose/">Read the article</a></p>
<h3>4. In-image advertising: How it works and FAQ</h3>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_276496592__1__1614186743886" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 5616/3744; max-width: 5616px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --> The latter part of 2021 saw the release of our <a href="https://smartframe.io/advertisers/">in-image advertising system</a>, which allows brands to serve contextually targeted ads into SmartFrames, wherever they appear online. Ads are targeted using detailed image metadata and AI to accurately assess the contents of the image and the page on which it appears. This offers a new revenue stream for the photography industry, along with a fantastic alternative to behavioral targeting after the demise of the third-party cookie. Click below to take a deep dive into the technology and learn everything you need to know. <a href="https://smartframe.io/blog/in-image-advertising-how-it-works-and-faq/">Read article</a></p>
<h4>5. Are home wi-fi networks actually suitable for business use?</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1670486077_1614164537315" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 4500/3000; max-width: 4500px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --> The global pandemic has brought unprecedented changes to the way we work as individuals, and the way businesses operate, specifically working from home. While the original lockdown took many by surprise, it prepared us all for future disruption from new waves of infection. As a result, many teams are now well adapted to the change and have maintained high levels of productivity. However, many of the same teams are working through home wi-fi networks that are not designed for corporate use. Here, we look at just how appropriate these connections are and whether companies and employees are leaving themselves exposed to unnecessary risk. <a href="https://smartframe.io/blog/are-home-wi-fi-networks-actually-suitable-for-business-use/">Read the article</a></p>
<h4>6. Google’s ‘About this result’ feature: What you need to know</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1247629972_1612260038329" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 4495/2997; max-width: 4495px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --> We place a huge amount of trust in Google to serve us webpage suggestions that are safe to view, so the search engine does everything it can to filter out malicious content. One such measure to ensure the best possible user experience was the introduction of a new ‘About this result’ feature, which provides key information about the webpage suggestions that appear in search results. Its aim is to provide greater transparency, allowing users to better judge whether the content they are viewing is safe, trustworthy and relevant. But how does it work? <a href="https://smartframe.io/blog/googles-about-this-result-feature-what-you-need-to-know/">Read the article</a></p>
<h3>7.  Steganography in digital images: an invisible cybersecurity threat</h3>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_46454197_3x2_1629899338372" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 4000/2667; max-width: 4000px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --> Although steganography is a practice with origins dating as far back as ancient Greece, it has lent itself very well to the most advanced modern technology. It has evolved from invisible ink right through to digital code, but one thing has remained the same: the intention to conceal. This article explores the history of steganography and reveals how cybercriminals have adopted the technique to smuggle malware within digital images. Follow the link below to learn more and discover how we can prevent it. <a href="https://smartframe.io/blog/steganography-in-digital-images-an-invisible-cybersecurity-threat/">Read the article</a></p>
<h4>8. Is the internet ready for Samsung’s 200MP smartphone sensor?</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="isocell_hp1_3x2_1631017621950" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 720/480; max-width: 720px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --> Smartphone cameras have seen huge advances since their launch, but Samsung took it to a whole new level this year with the announcement of the ISOCELL HP1 200MP mobile sensor. In this article, we take an in-depth look at the technology that makes such high sensor resolutions possible, along with the potential issues its huge file sizes may bring. <a href="https://smartframe.io/blog/is-the-internet-ready-for-samsungs-200mp-smartphone-sensor/">Read the article</a></p>
<h3>9. C2PA: Everything you need to know about the C2PA project</h3>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_709087018_1634047723047" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 6720/4480; max-width: 6720px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --> The Coalition for Content Provenance and Authenticity (C2PA) is the coming together of two image provenance technologies: the Content Authenticity Initiative (CAI) and Project Origin. The aim is to work towards an open standard for online content provenance and authenticity that will provide greater transparency around the origin of digital media. In this article, we tell you everything you need to know about this coalition between some of the biggest names in tech and publishing, including Adobe, the BBC, Twitter, Microsoft and The New York Times, among many more. <a href="https://smartframe.io/blog/c2pa-everything-you-need-to-know-about-the-c2pa-project/">Read the article</a></p>
<h4>10. The problem with Google’s SR3 image-upscaling technology</h4>
<p><script async src="https://static.smartframe.io/embed.js"></script><smartframe-embed customer-id="7d0b78d6f830c45ae5fcb6734143ff0d" image-id="shutterstock_1351167989_comp_final_1632483142132" theme="blog-new" style="width: 100%; display: inline-flex; aspect-ratio: 1024/683; max-width: 1024px;"></smartframe-embed><!-- https://smartframe.io/embedding-support --> When Google announced its super-resolution image technology, we were immediately amazed by the results it was reported to produce, but at the same time concerned about the implications such advanced AI image upscaling could have on the photography industry, which for many years has relied on image downsampling as a form of security. How exactly does this technology work? What are its potential applications? And indeed, what are the problems it poses? Our article explores all this and more. <a href="https://smartframe.io/blog/the-problem-with-googles-new-sr3-image-upscaling-technology/">Read the article</a></p>								</div>
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		<p>The post <a href="https://smartframe.io/blog/the-10-most-read-articles-of-2021/">The 10 most-read articles of 2021</a> appeared first on <a href="https://smartframe.io">SmartFrame</a>.</p>
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