Renowned photographer David Yarrow tests out an enhanced end-to-end image-protection technology resulting from a new partnership between SmartFrame Technologies and the Content Authenticity Initiative (CAI)

Fake news. It’s a term we’ve been hearing more and more in recent years. Whatever the motive – be it politics, terror, or something else – there’s little doubt that misinformation presents a very real threat to our society.

With trillions of digital photographs readily available online and the proliferation of easy-to-use editing software, a large part of this threat comes in the form of image theft, manipulation, and misuse. That’s why SmartFrame has been working with the Adobe-led CAI to create a solution that combines robust image protection with provenance authentication, fit for a digital world where it’s hard to know who to trust.

The CAI was formed by Adobe, Twitter and the New York Times, and allows photographers to embed tamper-evident provenance data to a photograph at point of capture, before recording all edits that are made throughout its lifetime. Since its formation, the CAI has welcomed a long list of additional members, including Microsoft, Qualcomm, Truepic, the BBC, and Getty Images.

Such a valuable and timely provenance authentication method is perfectly complemented by SmartFrame’s innovative image-streaming technology, which offers photographers image protection, visibility, and control over their content, along with enhanced presentation and monetiza