Renowned photographer David Yarrow tests out an enhanced end-to-end image-protection technology resulting from a new partnership between SmartFrame Technologies and the Content Authenticity Initiative (CAI)

Fake news. It’s a term we’ve been hearing more and more in recent years. Whatever the motive – be it politics, terror, or something else – there’s little doubt that misinformation presents a very real threat to our society.

With trillions of digital photographs readily available online and the proliferation of easy-to-use editing software, a large part of this threat comes in the form of image theft, manipulation, and misuse. That’s why SmartFrame has been working with the Adobe-led CAI to create a solution that combines robust image protection with provenance authentication, fit for a digital world where it’s hard to know who to trust.

The CAI was formed by Adobe, Twitter and the New York Times, and allows photographers to embed tamper-evident provenance data to a photograph at point of capture, before recording all edits that are made throughout its lifetime. Since its formation, the CAI has welcomed a long list of additional members, including Microsoft, Qualcomm, Truepic, the BBC, and Getty Images.

Such a valuable and timely provenance authentication method is perfectly complemented by SmartFrame’s innovative image-streaming technology, which offers photographers image protection, visibility, and control over their content, along with enhanced presentation and monetization through in-image advertising.

Stronger together

By combining their efforts, the CAI and SmartFrame are forming an even more powerful force against misinformation and disinformation online.

The CAI’s tamper-evident attribution data is currently being integrated with SmartFrame’s image-streaming technology to create a truly holistic image-security solution, one that provides greater transparency while helping to prevent image theft.

It will mean users can easily view details on an image’s provenance to make a better-informed decision about whether what they’re viewing is authentic; publishers can enjoy the peace of mind that their images come from a reputable source; and creators can ensure their work is always displayed legally, in its intended context.

This combination of technologies will form the foundation for a safer, more reliable, and more trustworthy online image ecosystem.

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