Decision intelligence is currently attracting plenty of investment around the world. But why? Read on to discover more about this burgeoning AI-powered strategic tool

In our hyper-connected digital world, it’s hard to get through a single day without hearing the word ‘data’ at some point. Whether it’s being bought, sold, stolen, or protected, one thing’s for sure – everyone wants it. And why wouldn’t they? More data means more knowledge and more knowledge means more power.

By 2025, it is projected that there will be a staggering 181 zettabytes of data created, captured, copied, and consumed around the world. And it’s only when you consider that one zettabyte is equal to a trillion gigabytes that you start to appreciate the seemingly endless number of decisions this amount of data could inform.

Increasing access to these ever-growing oceans of information has prompted many organizations to change the way they do business and adopt a digital data-led strategy – and this has given rise to the most modern form of business intelligence (BI). 

What is business intelligence?

Modern business intelligence (BI) describes the process of using technology to collect, analyze, and display digital data in a digestible format, before using these analytics to make bett