Sports photography: Why is sports imagery so effective for advertisers?
Sports photographers are among the best at capturing fleeting moments. But what exactly makes a good sports image? And why is it so important Learn more >
Transparency in the advertising industry: initiatives supporting the ecosystem
As the advertising industry continues to evolve, the ever-growing importance of transparency requires more industry collaboration to find the best solutions. Here are some Learn more >
Brand safety: Everything you need to know about brand safety and suitability
This article will explore the concept of brand safety in advertising, why it's becoming a more significant priority, and the challenges of creating a Learn more >
How to increase reader engagement: Tips for publishers
In this blog post, we will explore the importance of engagement in online publishing and offer some examples of how publishers can increase engagement Learn more >
Premium publishers: What they are and the difference they make
What exactly is a premium publisher? Why is a high-quality publisher so desirable? And what should businesses be aware of when targeting such sites? Learn more >