Are AI tools a threat to creativity?
When used for automation, AI tools can bring myriad benefits. But between ChatGPT and generative AI image-creation tools, creatives may now be fearing for Learn more >
What does Meta’s recent €390m fine mean for big tech and personalized ads?
Does Meta's €390m GDPR fine spell the end of days for personalized advertising as we know it? Earlier this month, Ireland’s Data Protection Commission Learn more >
2023 ad tech trends: 6 media and ad tech trends we expect to see
What themes and trends might we expect in ad tech over the next 12 months? Here's what we reckon Today's media and ad tech Learn more >
Smartphones vs Cameras: Where things stand in 2023 and what’s to come
Are smartphones better than cameras? Smartphones may be convenient and photographically more capable than ever. But to what extent will we end up moving Learn more >
What is first-party data? And how should you use it?
What is first-party data? And how do you implement a successful first-party data strategy? For years, brands and marketers have tracked user activity and Learn more >
The 10 most-read articles of 2022
As the year draws to a close, we take a look at what everyone has been reading on the blog It's been another busy Learn more >