How does contextual targeting grab and maintain attention?
Online audiences are more distracted than ever. So how does contextual targeting take on the challenges of today's digital environments to reach users effectively Learn more >
Web3: Everything You Need To Know About Web 3.0
What is Web3? How might it change online spaces? And what obstacles stand in its way? Here's what you need to know about Web Learn more >
Why people block ads – and the 3 things you should do to get your message across
Understanding the reasons behind ad blocking is vital if brands are to win over their audiences In 2010, Go.Compare spent £28 million to ensure Learn more >
Are AI tools a threat to creativity?
When used for automation, AI tools can bring myriad benefits. But between ChatGPT and generative AI image-creation tools, creatives may now be fearing for Learn more >
What does Meta’s recent €390m fine mean for big tech and personalized ads?
Does Meta's €390m GDPR fine spell the end of days for personalized advertising as we know it? Earlier this month, Ireland’s Data Protection Commission Learn more >
2023 ad tech trends: 6 media and ad tech trends we expect to see
What themes and trends might we expect in ad tech over the next 12 months? Here's what we reckon Today's media and ad tech Learn more >