Brand safety: Everything you need to know about brand safety and suitability
This article will explore the concept of brand safety in advertising, why it's becoming a more significant priority, and the challenges of creating a Learn more >
Contextual advertising: Everything you need to know about contextual targeting
The world of online advertising is constantly changing, and understanding what solutions might reshape the landscape will always be important. With that in mind, Learn more >
Video: Post-privacy ad tech with Gregor Smith and ExchangeWire
Gregor Smith, Global Advertising Sales Director at SmartFrame, speaks with ExchangeWire about SmartFrame's virtuous circle, which brings together advertisers, publishers, content owners, and end Learn more >
Why people block ads – and the 3 things you should do to get your message across
Understanding the reasons behind ad blocking is vital if brands are to win over their audiences In 2010, Go.Compare spent £28 million to ensure Learn more >
How to stay ahead in marketing: Andy Ashley gives his expert insight
Andy Ashley, Global Marketing Director at SmartFrame Technologies, gives us the lowdown on the past, present, and future of the digital marketing industry What’s Learn more >
Press release: SmartFrame joins IAB Europe’s Transparency & Consent Framework
Approved status as a registered vendor bolsters both organizations’ aims to secure the future of digital advertising in a privacy-first future. London – October Learn more >