SmartFrame’s Head of Global Advertising Sales Gregor Smith speaks to ExchangeWire about the future of digital advertising in a cookie-less landscape
The interview is part of ExchangeWire’s popular Vox Pops series in which industry experts give their opinion on current trends.
In this episode, Gregor talks about the demise of the third-party cookie, the possible alternatives, getting the best out of AI in ad tech, and the role contextual targeting is likely to play in the future of the digital advertising industry.
Learn more about SmartFrame’s unique contextual in-image advertising system or contact the team for more information here.
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