Video: Third-party cookie alternatives and the attention economy with Gregor Smith

SmartFrame’s Head of Global Advertising Sales Gregor Smith speaks to ExchangeWire about the future of digital advertising in a cookie-less landscape

The interview is part of ExchangeWire’s popular Vox Pops series in which industry experts give their opinion on current trends.

In this episode, Gregor talks about the demise of the third-party cookie, the possible alternatives, getting the best out of AI in ad tech, and the role contextual targeting is likely to play in the future of the digital advertising industry.