A number of recent studies have highlighted the challenges faced by professional […]
Video: Rob Sewell and Gregor Smith at MAD//Fest 2022
SmartFrame’s Gregor Smith and Rob Sewell dive into everything you ever wanted […]
My Ad Center: Everything you need to know about Google’s new ad personalization tool
Google recently announced a new ad personalization feature called My Ad Center. […]
Browser fingerprinting: Everything you need to know
Browser fingerprinting was invented to help keep our online data safe, but […]
Video: Third-party cookie alternatives and the attention economy with Gregor Smith
SmartFrame’s Head of Global Advertising Sales Gregor Smith speaks to ExchangeWire about […]
How can publishers adapt to a constantly changing digital landscape? Paul Smith shares his thoughts
Paul Smith, Global Publishing Director at SmartFrame Technologies, talks to us about […]
Make working in ad sales work: Advice from an industry pro
We talk to Gregor Smith, Head of Global Advertising Sales at SmartFrame […]
Attention metrics: What they are and why you should use them
Attention metrics are fast becoming the future of analytics in digital marketing […]
Google Topics API: Everything you need to know
The Topics API is Google’s latest replacement for the third-party cookie and […]
In-image advertising: The future of profiting from your online images
Photographers, media libraries and rights owners have faced declining revenues from their […]