The way we advertise products has changed drastically in the last decade. […]
Inside SmartFrame: Zivile Vaisvilaite, Product Owner – Ads
We caught up with Product Owner Zivile to get her thoughts on […]
Is a new age of transparency on the horizon?
Growing uncertainty around what we can trust online has given rise to […]
Why is ethical advertising important?
More than ever, ethical practices are a vital aspect of a brand’s […]
Press release: SmartFrame Technologies appoints Andrea Mason as Global Advertising Sales Director
London, UK – 16 November 2023: SmartFrame Technologies, a UK-based technology […]
Dynamic Creative Optimization: Everything you need to know about DCO
Personalization continues to play a crucial role for brands looking to deliver […]
Sports photography: Why is sports imagery so effective for advertisers?
Sports photographers are among the best at capturing fleeting moments. But what […]
Brand safety: Everything you need to know about brand safety and suitability
This article will explore the concept of brand safety in advertising, why […]
Video: Post-privacy ad tech with Gregor Smith and ExchangeWire
Gregor Smith, Global Advertising Sales Director at SmartFrame, speaks with ExchangeWire about […]
How does contextual targeting grab and maintain attention?
Online audiences are more distracted than ever. So how does contextual targeting […]