Press release: BRANDIT joins forces with SmartFrame
Zurich – 25 March 2020: BRANDIT, a global domain provider and consulting firm, has announced a partnership with image-streaming platform SmartFrame to strengthen its service offering.
The partnership will provide BRANDIT’s customers with the tools they need to protect their online images from theft and unauthorized use, while retaining full control over their assets once published online.
SmartFrame’s technology also includes advanced options to safeguard images shared on social media platforms. These include customizable thumbnails, watermarking, and captioning – features designed to help users present content securely and in alignment with brand guidelines.
SmartFrame augments this protection with analytics tools that reveal where images are being viewed or shared and flag any unauthorized usage attempts.
“BRANDIT aims to provide its customers with access to the most innovative and effective means of protecting and managing their online brand presence,” says BRANDIT Founder, Jesper Knudsen. “SmartFrame’s ability to prevent unauthorized theft and use of brand images addresses one of the key challenges that companies face in protecting their online presence. Furthermore, the insights that SmartFrame delivers allow brands to measure the scale of the issue and better appreciate the frequency with which they are attacked.”
“Preventing the theft or abuse of any brand asset is a critical step forward in how brands protect themselves online,” adds Rob Sewell, CEO of SmartFrame. “Rights owners should have the ability to control how their images are used so that customers don’t need to spend time differentiating inauthentic content from genuine images. We are delighted to be partnering with BRANDIT, a company with an outstanding reputation for client relationships and innovation in IP and brand protection.”
In addition to the partnership, BRANDIT is also implementing SmartFrame on its new website, which is set to launch in the coming months.
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About BRANDIT
BRANDIT helps its corporate clients manage all aspects of their online presence, from domain consulting and brand protection to regulatory compliance, trademarking, and other legal matters. Headquartered in Zurich, the company has offices across Europe and the Americas.
About SmartFrame Technologies Ltd
Founded in 2015, SmartFrame Technologies Ltd is a London-based software provider redefining the digital image standard for the benefit of photographers, visual artists, and organizations. Through its SmartFrame platform, the company supports a global network of clients and partners with tools to protect, track, control, present, and monetize their content.
SmartFrame’s Marketing Communications Director, prior to his role at SmartFrame, Matt worked as a technical journalist in the photography industry.