Press release: 20/20 Software announces integration with SmartFrame as an enhancement to the 20/20 platform
Stamford, Connecticut — 24 August, 2020: 20/20 Software, a leading supplier of websites and media management software to media libraries, museums, institutions, corporations, newspapers, and photographers worldwide, has announced the integration of SmartFrame Technologies’ unique image-streaming technology into the 20/20 Software platform.
The SmartFrame technology will integrate with 20/20 Software’s multi-media e-commerce platform, where clients organize, display, and search their media assets and operate a sophisticated media portal or e-commerce website.
“We’re pleased to add SmartFrame’s exciting technology to our extensive web and DAMS offerings,” says Don Resnick, President and CEO of 20/20 Software, Inc. “SmartFrame will allow our clients to display higher resolution images without fear of loss, to allow users to zoom in on fine detail, and in addition, to add potential sources of revenue to their images that go beyond the website itself.”
SmartFrame’s image-streaming technology allows content owners to encrypt and securely publish their images online. This opens up the possibility of publishing images at a higher resolution than usual, enabling better detail display and facilitating instant magnification through the company’s Hyper Zoom feature. Like audio and video streaming, this method of image delivery prohibits unauthorized access to the copyright holder’s original content.
Currently employed by a range of organizations, brands, and individual content creators, SmartFrame’s platform also provides users with data on image views and interactions, helping them better understand viewer behavior. Additionally, through an optional in-image advertising feature, 20/20 Software’s clients can monetize existing images to broaden their revenue streams.
“Over the last four decades, 20/20 Software has built up an enviable reputation across its client base, and especially across stock image, corporate, and heritage markets, who represent an integral audience for SmartFrame,” explains Rob Sewell, CEO of SmartFrame Technologies. “In developing our technology, we have focused on giving content owners the ability to control and protect their image content—wherever it resides online— along with new monetization opportunities. Given that 20/20 Software’s clients are already focused on maximizing the value and licensing potential of their digital content, the partnership makes complete sense.”
SmartFrame is currently available as part of the 20/20 Software platform.
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About 20/20 Software
Since 1982, 20/20 Software, Inc. has provided media libraries worldwide with enterprise and digital asset management software. Based in Stamford, Connecticut, the company specializes in building media archives and websites for museums, corporations, universities, newspapers, media libraries, and other content creators. It offers a multimedia platform for stills, video, illustration, and audio, as well as innovative technology for online sales.
About SmartFrame Technologies Ltd
Founded in 2015, SmartFrame Technologies Ltd is a London-based software provider whose aim is to redefine the digital image standard for the benefit of photographers, visual artists, and organizations worldwide. Through its SmartFrame platform, the company supports a global network of clients and partners in protecting, tracking, controlling, presenting, and monetizing their digital content.