We talk to Gregor Smith, Head of Global Advertising Sales at SmartFrame […]
Attention metrics: What they are and why you should use them
Attention metrics are fast becoming the future of analytics in digital marketing […]
Google Topics API: Everything you need to know
The Topics API is Google’s latest replacement for the third-party cookie and […]
In-image advertising: The future of profiting from your online images
Photographers, media libraries and rights owners have faced declining revenues from their […]
2022 ad tech trends: What are we likely to see?
At the start of another uncertain year for digital advertising – and […]
SmartFrame launches unique contextual advertising system at exclusive red-carpet event
On 3 November, SmartFrame Technologies launched its contextually targeted in-image advertising system […]
What has #FreeHawaiiPhoto taught us about making money from photography?
With high-quality cameras more accessible than ever, it’s harder than ever to […]
Ads.txt: What is it and why do you need it?
The ads.txt project broadens advertising opportunities for legitimate publishers that want to […]
Brand Protection: Everything You Need To Know
What are the various threats that your brand could face online? And […]
The rise and demise of behavioral targeting – the end of an era for digital advertising
Apple’s recent iOS 14.5 update, combined with the almost universal rejection of […]