The way we advertise products has changed drastically in the last decade. […]
Third-party cookies: What happens now?
Until recently, the fate of third-party cookies seemed clear. Now, however, Google […]
Google and Third-Party Cookies in 2024: Everything You Need to Know
Google has finally started to drop support for third-party cookies in its […]
Dynamic Creative Optimization: Everything you need to know about DCO
Personalization continues to play a crucial role for brands looking to deliver […]
Why traditional image licensing is an outdated model for sports organizations
In this article, we’ll explore the history of sports image licensing, the […]
Press release: New Zealand Rugby kicks off game-changing partnership with SmartFrame to gain full ownership of its images
London UK, 5 July 2023: SmartFrame Technologies, a leading UK-based tech […]
Sports photography: Why is sports imagery so effective for advertisers?
Sports photographers are among the best at capturing fleeting moments. But what […]
Transparency in the advertising industry: Initiatives supporting the ecosystem
As the advertising industry continues to evolve, the ever-growing importance of transparency […]
Brand safety: Everything you need to know about brand safety and suitability
This article will explore the concept of brand safety in advertising, why […]
Contextual advertising: Everything you need to know about contextual targeting
The world of online advertising is constantly changing, and understanding what solutions […]