On 3rd November SmartFrame Technologies launched its contextually targeted in-image advertising system with an exclusive London event for members of the advertising industry. We look back on the evening.
The red-carpet event provided the perfect platform from which to launch the company’s unique advertising technology, which enables brands to serve ads into the millions of SmartFrames currently published online.
This exciting new form of contextual targeting ensures highly relevant premium ad placement and greater engagement, which in turn makes it easier for brands to achieve a greater ROI.
Learn more: Contextual targeting: How we’re changing the game for online image advertising
A number of big names from the advertising and publishing worlds took to the stage on the night to share their thoughts on industry trends and how SmartFrame’s image-streaming technology is benefitting their business.
Catherine Cribbin, Contextual Lead at IAB UK, gave a fascinating insight into why the future is in contextual targeting. She touched on the demise of the third-party cookie and the effect it will have on the global advertising industry, reinforcing why SmartFrame’s in-image advertising is as timely as it is effective.
Guests were also treated to talks from Simon Bridger, Global Digital Director at Splash News, and Fergus McKenna, Content Sales Director at Reach PLC, who outlined why their respective organizations chose to adopt SmartFrame’s technology.
Learn more: The rise and demise of ad personalization – is this the end of an era?
Highlighting its ability to prevent value leakage, gather valuable data, and open up a lucrative new revenue stream, both speakers underlined the value they placed in SmartFrame’s platform.
The technology itself was covered in detail by Rob Sewell, CEO of SmartFrame Technologies, and Pat Krupa, the company’s CPO and Founder. Between them, the two provided a brief history of the company, a deep dive into the tech, and a live demonstration, highlighting the strength of SmartFrame’s contextual targeting when compared with rival technologies.
Access to detailed image metadata through its unique relationships with photographers and content owners allows SmartFrame to ensure only the most relevant ad placement.
Learn more: Brand protection: The problems and solutions around keeping your brand safe online
Add to this brand safety and ad quality from a list of leading adtech partners, and SmartFrame’s in-image advertising promises only the best possible experience for image owners, publishers, advertisers and audiences online.
Explore the SmartFrame website to learn about the benefits of image-streaming technology for advertisers, publishers, and content owners.
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