Are smartphones better than cameras? Smartphones may be convenient and photographically more […]
What is first-party data? And how should you use it?
What is first-party data? And how do you implement a successful first-party […]
The 10 most-read articles of 2022
As the year draws to a close, we take a look at […]
How can we reduce bias in AI?
AI tools aren’t going away – so what can be done about […]
Do consumers actually trust advertising?
Attempts to attract attention online are in vain if consumers don’t actually […]
Imagining equality: How can images shape women’s football?
Increased media interest helped the Lionesses gain parity with their male counterparts […]
User-generated content: What is it? And is it the key to brand authenticity?
User-generated content is starting to compete with influencer marketing. But why is […]
Patrick Krupa on the evolution of SmartFrame
SmartFrame Founder and CPO Patrick Krupa talks about the process of developing […]
Smart glasses: Everything you need to know
Smart glasses might not have made much of a dent in the […]
How to stay ahead in marketing: Andy Ashley gives his expert insight
Andy Ashley, Global Marketing Director at SmartFrame Technologies, gives us the lowdown […]