What exactly is a premium publisher? Why is a high-quality publisher so […]
Copyright and AI images: What does the law say?
We are used to thinking that copyright only applies to creations of […]
Video: Post-privacy ad tech with Gregor Smith and ExchangeWire
Gregor Smith, Global Advertising Sales Director at SmartFrame, speaks with ExchangeWire about […]
How does contextual targeting grab and maintain attention?
Online audiences are more distracted than ever. So how does contextual targeting […]
Web3: Everything You Need To Know About Web 3.0
What is Web3? How might it change online spaces? And what obstacles […]
Why people block ads – and the 3 things you should do to get your message across
Understanding the reasons behind ad blocking is vital if brands are to […]
Are AI tools a threat to creativity?
When used for automation, AI tools can bring myriad benefits. But between […]
What does Meta’s recent €390m fine mean for big tech and personalized ads?
Does Meta’s €390m GDPR fine spell the end of days for personalized […]
2023 ad tech trends: 6 media and ad tech trends we expect to see
What themes and trends might we expect in ad tech over the […]
Smartphones vs Cameras: Where things stand in 2023 and what’s to come
Are smartphones better than cameras? Smartphones may be convenient and photographically more […]