Dynamic Creative Optimization: Everything you need to know about DCO
Personalization continues to play a crucial role for brands looking to deliver the most engaging form of advertising to any potential customer. But in Learn more >
Google’s potential policy violation – unraveling the YouTube Ads story
Following Adalytics’ research into TrueView and skippable ad content on YouTube, now is an opportunity to reiterate the importance of increasing transparency across the Learn more >
Press release: SmartFrame Technologies announces changes to its Board of Directors
SmartFrame Technologies announces changes to its Board of Directors London: 24th July, 2023 – SmartFrame Technologies, a UK-based SaaS technology provider specializing in image Learn more >
Why traditional image licensing is an outdated model for sports organizations
In this article, we’ll explore the history of sports image licensing, the limitations for sports brands, and the benefits of bringing image ownership and Learn more >
Press release: New Zealand Rugby kicks off game-changing partnership with SmartFrame to gain full ownership of its images
National rugby union organization spearheads a new model for the sports image ecosystem, uncovering new advertising revenues and fan engagement opportunities London UK, 5 Learn more >
Transparency in the advertising industry: initiatives supporting the ecosystem
As the advertising industry continues to evolve, the ever-growing importance of transparency requires more industry collaboration to find the best solutions. Here are some Learn more >