Gregor Smith, Global Advertising Sales Director at SmartFrame, speaks with ExchangeWire about […]
How does contextual targeting grab and maintain attention?
Online audiences are more distracted than ever. So how does contextual targeting […]
Web3: Everything You Need To Know About Web 3.0
What is Web3? How might it change online spaces? And what obstacles […]
Are AI tools a threat to creativity?
When used for automation, AI tools can bring myriad benefits. But between […]
What does Meta’s recent €390m fine mean for big tech and personalized ads?
Does Meta’s €390m GDPR fine spell the end of days for personalized […]
2023 ad tech trends: 6 media and ad tech trends we expect to see
What themes and trends might we expect in ad tech over the […]
Smartphones vs Cameras: Where things stand in 2023 and what’s to come
Are smartphones better than cameras? Smartphones may be convenient and photographically more […]
What is first-party data? And how should you use it?
What is first-party data? And how do you implement a successful first-party […]
The 10 most-read articles of 2022
As the year draws to a close, we take a look at […]
How can we reduce bias in AI?
AI tools aren’t going away – so what can be done about […]