What are advertising metrics? And where do they stand in 2023?
The usefulness of longstanding advertising metrics has been a focal point in recent years, particularly as the measurement of attention has gained prominence. We Learn more >
How digital content is transforming fan engagement in football
The way football fans engage with their teams is constantly changing – and with it comes fresh ways of thinking about content. We speak Learn more >
Online Advertising Programme: What advertisers need to know
With the UK government finally set to implement a new Online Safety Bill, and the recent introduction of the Online Advertising Programme, we explain Learn more >
Press release: SmartFrame Technologies’ image-streaming network grows by 200m images
Landmark collaboration sees SmartFrame’s image-streaming network now offering publishers around the world over 620 million embeddable images, free of charge London, UK – 11 Learn more >
Report: AI-generated websites are defrauding hundreds of advertisers
Recent research by NewsGuard has found more than 100 brands have been running programmatic advertisements on low-quality content farm websites. With more and more Learn more >
Dynamic Creative Optimization: Everything you need to know about DCO
Personalization continues to play a crucial role for brands looking to deliver the most engaging form of advertising to any potential customer. But in Learn more >