Online Advertising Programme: What advertisers need to know
With the UK government finally set to implement a new Online Safety Bill, and the recent introduction of the Online Advertising Programme, we explain Learn more >
Report: AI-generated websites are defrauding hundreds of advertisers
Recent research by NewsGuard has found more than 100 brands have been running programmatic advertisements on low-quality content farm websites. With more and more Learn more >
Dynamic Creative Optimization: Everything you need to know about DCO
Personalization continues to play a crucial role for brands looking to deliver the most engaging form of advertising to any potential customer. But in Learn more >
Google’s potential policy violation – unraveling the YouTube Ads story
Following Adalytics’ research into TrueView and skippable ad content on YouTube, now is an opportunity to reiterate the importance of increasing transparency across the Learn more >
Why traditional image licensing is an outdated model for sports organizations
In this article, we’ll explore the history of sports image licensing, the limitations for sports brands, and the benefits of bringing image ownership and Learn more >
How can online publishers increase and optimize page speed without plugins?
Webpages taking forever to load? Images not showing up as fast as you want? Here, we dive into some effective techniques for improving page Learn more >