Reach engaged audiences
Our contextual ad tech solution brings your creatives to engaged audiences worldwide, literally putting your brand in the picture.
Trusted by brands worldwide
Metadata-charged contextual relevance
Metadata provided by our photographers gives us an unparalleled understanding of our images, which allows us to deliver perfectly matched ads and contextual relevance, along with the utmost brand safety.
Next-level contextual data
Understanding our images gives us the edge over the competition, but this is augmented by further contextual data on the webpage and viewing environment, user location, and device.
Brand safety at all times
By combining human verification with select AI tools, we make sure your creatives are only displayed on webpages deemed to be safe and appropriate to carry them.
Content Credentials as standard
Content Credentials, which are supported by all SmartFrame images as standard, provide viewers with extra information on what they're viewing and offer another way to validate authenticity to further protect your brand.
Learn more →
Premium placement
Environment and positioning have significant influence on an ad’s impact. That’s why we only select premium publishers and place your ads within the most prominent images, right in the heart of editorial content.
Metadata-charged contextual relevance
Metadata provided by our photographers gives us an unparalleled understanding of our images, which allows us to deliver perfectly matched ads and contextual relevance, along with the utmost brand safety.
Next-level contextual data
Understanding our images gives us the edge over the competition, but this is augmented by further contextual data on the webpage and viewing environment, user location, and device.
Brand safety at all times
By combining human verification with select AI tools, we make sure your creatives are only displayed on webpages deemed to be safe and appropriate to carry them.
Content Credentials as standard
Content Credentials, which are supported by all SmartFrame images as standard, provide viewers with extra information on what they're viewing and offer another way to validate authenticity to further protect your brand.
Learn more →
Premium placement
Environment and positioning have significant influence on an ad’s impact. That’s why we only select premium publishers and place your ads within the most prominent images, right in the heart of editorial content.
Ad formats
Engage audiences with full-image, high-impacts ads – right where they’re already looking
Responsive Rich Media (HTML5)
Combine high-quality creatives with additional elements to captivate your audience and boost interactions with your campaigns.
Video
By blending video ads with the SmartFrame itself, we create a seamless flow of content for a superb user experience and maximum impact.
We take the safety of your brand seriously. Read our ad takedown policy
Case study: Benchmark-beating video completion rates
In 2024, SmartFrame was enlisted to drive awareness and signups of an RAF recruitment drive during the Euro 2024 Championships.
- Targeted ad delivery using Euro 2024 imagery
- Premium sports network placement
- Multiple video creatives
higher engagement than the industry benchmark
better VCR than the industry benchmark
Industry benchmark: 25%
Video completion rate: 52%
Industry benchmark: 3%
Engagement rate: 13%
Industry benchmark: 70%
Viewability: 74%
Case study: High engagement and stellar VCR rates
In 2023, SmartFrame was tasked with driving awareness and increasing consideration for the Volkswagen ID Buzz.
- Primary KPI was video completion rate (VCR)
- Two 15-second video creatives delivered to targeted audiences
- Campaign appeared in national media
better VCR than the industry benchmark
higher engagement than the industry benchmark
Industry benchmark: 25%
Video completion rate: 43%
Industry benchmark: 3%
Engagement rate: 12%
Industry benchmark: 70%
Viewability: 71%
Research: Nielsen
Date: 2021
Research carried out by Nielsen on behalf of SmartFrame shows our in-image ads to be more relevant, memorable, and engaging than conventionally displayed ads.
Nielsen Digital Content Evaluation measures the impact of native, social or branded digital content by exposing a relevant and representative sample of online panelists to a campaign's content. Commissioned by SmartFrame, this study assessed whether the content generates better engagement for advertisers by providing a better visual experience for users. This research analyzed 1,200 responses surveyed in August 2021.
Study: Lumen
Date: July 2024
Lumen conducted an attention study that tested a SmartFrame in-image advertising format. This involved a 10-minute online survey with 150 male respondents from the UK, aged 16 to 24, who regularly participate in team sports. Participants used Lumen software on their computers, transforming their devices into eye-tracking cameras.