Information within the Insights section of the Admin Panel is organized into four reports: Overview, Engagements, Sharing, and Domains.

Data in the first three reports is organized per SmartFrame, which is a combination of an image and a specific URL. Data in the Domains report is organized per domain on which SmartFrames are published.

Overview

This report consists of the most important information about your SmartFrames. Depending on your settings, its details include:

• Theme
• Implementation
• Date activated (UTC)
• Last viewed (UTC)
• Impressions, as well as Unique user impressions
• Engagements, as well as Impressions with engagements and Engagement rate
• Download and copy attempts:
  • Right-clicks and Impressions with right-clicks
  • Screenshots attempts and Impressions with screenshot attempts
  • Programmatic theft attempts and Impressions with programmatic theft attempts

Engagements

This report focuses on how your audience interacts with your SmartFrames. It includes data on:

• Share button clicks
• CTA button clicks (whether this is set to an Embed button or a Custom CTA button)
• Full-screen views
• Hyper Zoom usage

For all types of engagements, three types of data are available: total number of engagements (for example, Share button clicks); impressions with at least one engagement of a given kind (for example, Impressions with share button clicks); and percentage of impressions where such an engagement occurred (for example, Share button use rate).

Sharing

This report focuses on how the sharing layer within your SmartFrames is being used.
Please keep in mind that SmartFrame is not able to track how many times your SmartFrames have actually been shared on social media; the numbers in this report should be interpreted as the number of clicks on each of the share icons.

Domains

Data in this report is organized per domain on which your SmartFrames appear. This means that the results for all SmartFrames on that particular domain are summed. For each domain, the following data are available:

• Pages
• Impressions, as well as Unique user impressions
• SmartFrames
• Engagements, as well as Impressions with engagements and Engagement rate

Organizing the reports

In order to make this information easier to use and more relevant to your needs, you can select which data you want to include in each report.

To do this, click on Insights at top of any page within the Insights section and deselect the columns you wish to exclude. After these settings are saved, you will only see the columns that you have selected.

Blocked embeds, excluded domains, and missing images

You can see blocked SmartFrames and SmartFrames on excluded domains across these reports, as well as SmartFrames with missing images. Please note: the information shown here only applies to the period of time in which the SmartFrame was fully functional, as no new data is received after a SmartFrame has been blocked, a domain has been excluded, or an image has been removed. This information is hidden by default but you can change these settings after clicking on the Insights settings links on top of any page within the Insights section.

Results for both blocked SmartFrames and SmartFrames on excluded domains will be greyed out so you can quickly distinguish these from active embeds. Additionally, in the Overview, Engagements and Sharing reports, there will be a red ‘Blocked’ icon next to the URL of both blocked SmartFrames and SmartFrames on excluded domains. A similar icon will appear next to the domain name in the Domains report if that domain has been excluded. The image preview will not be available either for blocked embeds and SmartFrames on excluded domains.