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Metrics

	Report in which metric can be viewed	Description
Date activated	Overview	Date on which the SmartFrame was first activated (viewed, UTC).
Last viewed	Overview	Date on which the SmartFrame was last viewed (UTC).
Impressions	All	All views of the embed, including Full-screen views. The view is counted when at least 30% of the SmartFrame is displayed for at least 300ms. The view expires after the viewer is idle for 20 minutes.
Unique user impressions	All	Number of unique users who viewed the embed at least once.
Engagements	Overview Engagements Domains	All clicks on the embed (Hyper Zoom, Full screen, buttons, and Caption clicks), excluding: Clicks without effect, such as random clicks somewhere on the image that did not trigger any interaction
Impressions with engagements	Overview Engagements Domains	Number of views that resulted in at least one click.
Avg. engagements/impression	Engagements	Average number of engagements during one impression.
Engagement rate	Overview Engagements Domains	% of impressions with any type of engagement, out of all impressions.
Share button clicks	Engagements Sharing	All clicks on the Share button.
Impressions with share button clicks	Engagements Sharing	Number of impressions that resulted in at least one click on the Share button.
Share button use rate	Engagements Sharing	% of impressions that resulted in at least one click on the Share button, out of all impressions.
CTA button clicks	Engagements	All clicks on the Call-to-action button (Embed button or Custom CTA button).
Impressions with CTA button clicks	Engagements	Number of impressions that resulted in at least one click on the Call-to-action button (Embed button or Custom CTA button).
CTA button use rate	Engagements	% of impressions that resulted in at least one click on the Call-to-action button (Embed button or Custom CTA button), out of all impressions.
Full screen	Engagements	Number of times the SmartFrame was opened in the Full-screen mode.
Impressions with full-screen	Engagements	Number of impressions that resulted in opening the SmartFrame in the Full-screen mode at least once.
Full-screen use rate	Engagements	% of impressions that resulted in opening the SmartFrame in the Full-screen mode at least once, out of all impressions.
Hyper Zoom	Engagements	Number of all clicks that result in Hyper Zoom being enabled.
Impressions with Hyper Zoom	Engagements	Number of impressions that result in Hyper Zoom being enabled.
Hyper Zoom use rate	Engagements	% of impressions with at least one click that result in Hyper Zoom being enabled out of all impressions.
Right-clicks	Overview	Number of right-clicks on the SmartFrame.
Impressions with right-clicks	Overview	Number of impressions that resulted in at least one right-click.
Screenshot attempts	Overview	Number of times that someone attempted to take a screenshot of the SmartFrame.
Impressions with screenshot attempts	Overview	Number of impressions that resulted in at least one screenshot attempt.
Programmatic theft attempts	Overview	Number of detected attempts to programmatically disable the SmartFrame’s security.
Impressions with programmatic theft attempts	Overview	Number of impressions that resulted in at least one programmatic theft attempt.
Facebook	Sharing	Number of clicks on a Facebook share icon.
X	Sharing	Number of clicks on an X share icon.
Pinterest	Sharing	Number of clicks on a Pinterest share icon.
LinkedIn	Sharing	Number of clicks on a LinkedIn share icon.
WhatsApp	Sharing	Number of clicks on a WhatsApp share icon.
Text message	Sharing	Number of clicks on a text message share icon.
Embed	Sharing	Number of clicks on an embed share icon.
Copy link	Sharing	Number of clicks on a copy link share icon.
Mail	Sharing	Number of clicks on a email share icon.
Pages	Domains	Number of pages with SmartFrames on the selected domain.
SmartFrames	Domains	Number of SmartFrames on the selected domain that were viewed at least once during the selected date range.