HTML ads that are designed to be served within SmartFrames should conform to the specifications below.

Placement

• Responsive – Yes
• File size – 4MB (hosted)
• Duration – 30sec (15sec is recommended)
• Sound – Muted by default (as per industry guidelines). Sound can be activated by the user. If subtitles are required these must be hard-coded to the video file.
• Autoplay – Yes, when the ad is in view
• Lead time – 3-5 working days

File types

• JPEG (.jpg or .jpeg)
• GIF (.gif)
• PNG (.png)
• Secure third-party tags (https)
• HTML5 zip bundles

Devices

• Desktop
• Tablet
• Mobile

Dimensions

Images should be supplied in the highest resolution possible to ensure correct scaling.

Required assets

• Photoshop Document (.psd) or Figma (.fig) file for all ad elements, logos, fonts, and high-resolution images
• Background elements or colors
• Logos
• Taglines
• Calls to action
• Key art
• Fonts (OTF or TTF file format)
• Standard banners for reference if available
• Creative direction

Wrappers

If using a third-party vendor to wrap the tag (for example, a viewability vendor), please ensure the wrapper accurately declares the creative types and dimensions contained within the tag.

Character/element limits

Maximum number of characters – Headline: 20
Maximum number of characters – Descriptions: 70
Maximum number of characters – CTA: 10
Maximum number of elements: 5

Third-party ad serving is accepted using the tag specifications above. Please confirm with the SmartFrame Advertising Operations team to enable full testing of third-party-served creatives.