Video ads that are designed to be served within SmartFrames should conform to the specifications below.

Placement

• Responsive – Yes
• File size – 4MB (hosted)
• Duration – 30sec (15sec is recommended)
• Sound – Muted by default (as per industry guidelines). Sound can be activated by the user. If subtitles are required these must be hard-coded to the video file.
• Autoplay – Yes, when the ad is in view
• Lead time – 3-5 working days

File types

• MP4 (.mp4)
• VAST

Tag specifications

VPAID 2.0, VAST 2.0, VAST 3.0, and VAST wrappers up to 3.0

Aspect ratio

• 16:9
• 4:3

Devices

• Desktop
• Tablet
• Mobile

Bitrate

600-1500kpbs

Frame rate

25-30fps

Dimensions

• Full HD (16:9) – 1920 x 1080
• HD (16:9) – 1280 x 720
• Medium (16:9) – 640 x 360
• Small (4:3) – 400 x 300

Videos should be supplied in the highest resolution possible to ensure correct scaling.

Required assets

Source file if any amends are required.

Wrappers

If using a third-party vendor to wrap the tag (for example, a viewability vendor), please ensure the wrapper accurately declares the creative types and dimensions contained within the tag.

Third-party ad serving is accepted using the tag specifications above. Please confirm with the SmartFrame Advertising Operations team to enable full testing of third-party-served creatives.