The SmartFrame Guide to the Attention Economy
The attention economy may not be a new concept, but in a post-cookie advertising landscape, it’s arguably more relevant than ever.
But how is attention being measured? How is this different from conventional metrics? And what advantages does it offer?
Our guide explains all this and more in detail.
Please fill in the form to download your copy
The SmartFrame Guide to the Attention Economy
Download our new guide today
The attention economy may not be a new concept, but in a post-cookie advertising landscape, it’s arguably more relevant than ever. But how is attention being measured? How is this different from conventional metrics? And what advantages does it offer? Our guide explains all this and more in detail.
The SmartFrame Guide to the Attention Economy
The attention economy may not be a new concept, but in a post-cookie advertising landscape, it’s arguably more relevant than ever. But how is attention being measured? How is this different from conventional metrics? And what advantages does it offer? Our guide explains all this and more in detail.
Please fill in the form to download your copy
Please fill in the form to download your copy
Learn about:
- Why we’re talking about attention today
- The various ways in which attention is measured
- How it compares with traditional metrics
- The difficulties associated with measuring attention
- What studies have shown so far
- Where we go from here
Learn about:
- Why we’re talking about attention today
- The various ways in which attention is measured
- How it compares with traditional metrics
- The difficulties associated with measuring attention
- What studies have shown so far
- Where we go from here
“The demise of the cookie places contextual advertising front and center of the ad tech ecosystem. SmartFrame’s image-streaming technology represents a great step forward for contextual targeting.”
“The demise of the cookie places contextual advertising front and center of the ad tech ecosystem. SmartFrame’s image-streaming technology represents a great step forward for contextual targeting.”
The IAB
“The demise of the cookie places contextual advertising front and center of the ad tech ecosystem. SmartFrame’s image-streaming technology represents a great step forward for contextual targeting.”
The IAB