The SmartFrame Guide to the Attention Economy

The attention economy may not be a new concept, but in a post-cookie advertising landscape, it’s arguably more relevant than ever.

But how is attention being measured? How is this different from conventional metrics? And what advantages does it offer?

Our guide explains all this and more in detail.

Please fill in the form to download your copy

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The SmartFrame Guide to the Attention Economy

Download our new guide today

The attention economy may not be a new concept, but in a post-cookie advertising landscape, it’s arguably more relevant than ever. But how is attention being measured? How is this different from conventional metrics? And what advantages does it offer? Our guide explains all this and more in detail.

The SmartFrame Guide to the Attention Economy

The attention economy may not be a new concept, but in a post-cookie advertising landscape, it’s arguably more relevant than ever. But how is attention being measured? How is this different from conventional metrics? And what advantages does it offer? Our guide explains all this and more in detail.

Please fill in the form to download your copy

Thank you
One of our team will be in touch shortly.

There has been a problem with the form submission, please try again later.

Please fill in the form to download your copy

Thank you
One of our team will be in touch shortly.

There has been a problem with the form submission, please try again later.

Learn about:

  • Why we’re talking about attention today
  • The various ways in which attention is measured
  • How it compares with traditional metrics
  • The difficulties associated with measuring attention
  • What studies have shown so far
  • Where we go from here

Learn about:

  • Why we’re talking about attention today
  • The various ways in which attention is measured
  • How it compares with traditional metrics
  • The difficulties associated with measuring attention
  • What studies have shown so far
  • Where we go from here

“The demise of the cookie places contextual advertising front and center of the ad tech ecosystem. SmartFrame’s image-streaming technology represents a great step forward for contextual targeting.”

“The demise of the cookie places contextual advertising front and center of the ad tech ecosystem. SmartFrame’s image-streaming technology represents a great step forward for contextual targeting.”

The IAB

“The demise of the cookie places contextual advertising front and center of the ad tech ecosystem. SmartFrame’s image-streaming technology represents a great step forward for contextual targeting.”

The IAB

Click on the button below to download your copy today

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Click on the button below to download your copy today

Download now

Click on the button below to download your copy today

Download now