The Rise of Contextual Targeting in a Cookieless World
SmartFrame Technologies has authored a new white paper that outlines the seismic changes coming to the digital advertising industry.
The paper examines the demise of the third-party cookie and increasing privacy legislation, together with the prominence of contextual advertising. It also illustrates how marketers and advertisers can harness the power of a revolutionary new, in-image, contextual ad tech solution.
Fill in the form to download your copy today.
Please fill in the form to download your copy
The Rise of Contextual Targeting in a Cookieless World
Download our new white paper today
Our latest white paper examines the seismic changes coming to the digital advertising industry. It takes a closer look at the reasons behind the demise of the third-party cookie and the increasing prominence of contextual advertising, and explains what marketers and advertisers should consider in order to adapt to these changes.
The Rise of Contextual Targeting in a Cookieless World
Our latest white paper examines the seismic changes coming to the digital advertising industry. It takes a closer look at the reasons behind the demise of the third-party cookie and the increasing prominence of contextual advertising, and explains what marketers and advertisers should consider in order to adapt to these changes.
Please fill in the form to download your copy
Please fill in the form to download your copy
Learn about:
- What’s changing and why
- The way in which contextual targeting may fill the void left by third-party cookies
- The differences between in-image adtech vendors
- The alternatives to cookie-based targeting
- The rise of the attention economy and how this might shape future metrics
- The way in which contextual advertising is forecast to take center stage in future ad revenues
Learn about:
- What’s changing and why
- The way in which contextual targeting may fill the void left by third-party cookies
- The differences between in-image adtech vendors
- The alternatives to cookie-based targeting
- The rise of the attention economy and how this might shape future metrics
- The way in which contextual advertising is forecast to take center stage in future ad revenues
“The demise of the cookie places contextual advertising front and center of the ad tech ecosystem. SmartFrame’s image-streaming technology represents a great step forward for contextual targeting.”
“The demise of the cookie places contextual advertising front and center of the ad tech ecosystem. SmartFrame’s image-streaming technology represents a great step forward for contextual targeting.”
The IAB
“The demise of the cookie places contextual advertising front and center of the ad tech ecosystem. SmartFrame’s image-streaming technology represents a great step forward for contextual targeting.”
The IAB