Setting up a home domain (or domains) will enable you to separate data coming from your own domain from that from external domains.
You can set up which domain(s) is your home domain(s) by clicking on Insights settings button on the Insights main dashboard. On the page that opens, you can add domains to be marked as your home domains.
Once you define you home domain, a home icon will be displayed next to all SmartFrames from this domain in the Embed Report.
You will also be able to filter results from your home domain using “More filters”.