You can specify the URLs on which your adverts should, and should not be, displayed.

There are three conditions you can use for URL targeting: is exactly, includes and starts with.

is exactly

Adverts will be displayed within SmartFrames on this exact URL. Keep in mind that this condition also includes query parameters. For example, if the condition states that the URL is exactly, the URL will not be targeted.


Adverts will be displayed in SmartFrames on any URL that includes the provided string of text.

starts with

Adverts will be displayed on all URLs that start with the provided string – for example, all pages of a particular domain.

Note: For this condition to work properly, you do not need to include http:// or https:// in the URL.