On the Audience page, you can define who and when should see your campaign, based on:
- Their geographical location: you can narrow it down to Country, Region or City – please keep in mind that geographical targeting is based on the viewer’s IP Address and may not always be accurate, especially if for mobile devices.
- Device and operating system
- Viewing mode: displaying ads only when image is viewed in the Full Screen may help you to reach more committed audience
On top of the page, you will have an overview of all the selected filters. The saved filters are the blue ones, while the ones that are still being edited are white: