You can define who should see your Campaign, and when, on the Audience page. Adjustable parameters are geographical location, viewing mode, and device and operating system.
You can narrow this down to a specific country, region or city. Bear in mind that geographical targeting is based on the viewer’s IP address, and may not always be accurate (especially for mobile devices).
Device and operating system
You can select specific mobile and tablet types, as well as desktop computers that run on specific operating systems.
You can choose to display ads only when image is viewed in the Full-Screen mode. This may help you to reach a more committed audience.
At top of the page, you will have an overview of all the selected filters. The saved filters are marked in blue, while those that are still being edited are white: