Heritage Industry
Museums and heritage institutions struggle to generate enough revenue to create and maintain image collections.
With the COVID-19 pandemic causing a significant drop in visitor numbers and income,* a heavier reliance on digital is now vital.
The global heritage market is worth $1.17 billion per year in brand and licensing costs,† but many organizations fail to fully profit from their online content.
Heritage Industry
Museums and heritage institutions struggle to generate enough revenue to create and maintain image collections.
With the COVID-19 pandemic causing a significant drop in visitor numbers and income,* a heavier reliance on digital is now vital.
The global heritage market is worth $1.17 billion per year in brand and licensing costs,† but many organizations fail to fully profit from their online content.
Heritage Industry
Museums and heritage institutions struggle to generate enough revenue to create and maintain image collections.
With the COVID-19 pandemic causing a significant drop in visitor numbers and income,* a heavier reliance on digital is now vital.
The global heritage market is worth $1.17 billion per year in brand and licensing costs,† but many organizations fail to fully profit from their online content.
Security and Control
Heritage institutions need to maintain authoritative content, not only to retain their stature but also to maximize commercial interests.
SmartFrame’s image-streaming technology ensures constant visibility over assets – regardless of where images are found online – while appearance and distribution are controlled from one centralized location.
Security and Control
Heritage institutions need to maintain authoritative content, not only to retain their stature but also to maximize commercial interests.
SmartFrame’s image-streaming technology ensures constant visibility over assets – regardless of where images are found online – while appearance and distribution are controlled from one centralized location.
Security and Control
Heritage institutions need to maintain authoritative content, not only to retain their stature but also to maximize commercial interests.
SmartFrame’s image-streaming technology ensures constant visibility over assets – regardless of where images are found online – while appearance and distribution are controlled from one centralized location.
Revenue Generation – Licensing
Images are traditionally licensed by issuing the licensee with a JPEG. Once the licensee has this file, the licensor has no control over its use, and little ability to enforce the terms of any license.
SmartFrame provides complete control over licensing-term management, whether the terms themselves relate to timeframe, geography or another variable.
Revenue Generation – Licensing
Images are traditionally licensed by issuing the licensee with a JPEG. Once the licensee has this file, the licensor has no control over its use, and little ability to enforce the terms of any license.
SmartFrame provides complete control over licensing-term management, whether the terms themselves relate to timeframe, geography or another variable.
Revenue Generation – Licensing
Images are traditionally licensed by issuing the licensee with a JPEG. Once the licensee has this file, the licensor has no control over its use, and little ability to enforce the terms of any license.
SmartFrame provides complete control over licensing-term management, whether the terms themselves relate to timeframe, geography or another variable.
Revenue Generation – Promotional Messaging
Images shared online can often be downloaded from a licensee’s website without the necessary permission. SmartFrames themselves cannot be downloaded, and they provide the image owner with the ability to use each licensed and shared image as a digital advertising board, creating a monetizable advertising network at no cost to them.
Using a combination of metadata, AI-powered image recognition, domain content and viewer location, image owners can use their new advertising network in several ways:
Revenue Generation – Promotional Messaging
Images shared online can often be downloaded from a licensee’s website without the necessary permission. SmartFrames themselves cannot be downloaded, and they provide the image owner with the ability to use each licensed and shared image as a digital advertising board, creating a monetizable advertising network at no cost to them.
Using a combination of metadata, AI-powered image recognition, domain content and viewer location, image owners can use their new advertising network in several ways:
Revenue Generation – Promotional Messaging
Images shared online can often be downloaded from a licensee’s website without the necessary permission. SmartFrames themselves cannot be downloaded, and they provide the image owner with the ability to use each licensed and shared image as a digital advertising board, creating a monetizable advertising network at no cost to them.
Using a combination of metadata, AI-powered image recognition, domain content and viewer location, image owners can use their new advertising network in several ways:
Video advertising based on contextual data
In-image advertising based on contextual data
Extended Insights
SmartFrame’s ability to generate insights from every image interaction benefits the image owner in many ways.
● A full understanding of viewer preferences and engagement
● A clear picture of performance across all digital channels
● Detailed metrics for commercial partners and campaigns
Extended Insights
SmartFrame’s ability to generate insights from every image interaction benefits the image owner in many ways.
● A full understanding of viewer preferences and engagement
● A clear picture of performance across all digital channels
● Detailed metrics for commercial partners and campaigns
Extended Insights
SmartFrame’s ability to generate insights from every image interaction benefits the image owner in many ways.
● A full understanding of viewer preferences and engagement
● A clear picture of performance across all digital channels
● Detailed metrics for commercial partners and campaigns
Unrivaled Image Quality
Digital content provides an exciting opportunity for heritage institutions to expand access to their collections.
Users want, and expect, instantaneous access to high-quality content – and thanks to the principle of image streaming, SmartFrame serves high-resolution images without any impact on website load times and general performance.
Unrivaled Image Quality
Digital content provides an exciting opportunity for heritage institutions to expand access to their collections.
Users want, and expect, instantaneous access to high-quality content – and thanks to the principle of image streaming, SmartFrame serves high-resolution images without any impact on website load times and general performance.
Unrivaled Image Quality
Digital content provides an exciting opportunity for heritage institutions to expand access to their collections.
Users want, and expect, instantaneous access to high-quality content – and thanks to the principle of image streaming, SmartFrame serves high-resolution images without any impact on website load times and general performance.