SmartFrame has consulted with a number of picture agencies over the years, and has concluded that, whilst they have a significant amount of traffic to their websites, only a very small percentage of this converts to an image sale.
In fact, our research suggests that less than 2% of website visitors actually buy an image directly from an agency website.
Our research also suggests that the majority of this traffic is from non-commercial entities looking for great content for their personal websites, social sites, blogs etc. Such entities don’t have the budget or intention to pay for the content, and therefore bounce and find free or misused content elsewhere online.
We want to change this and help picture agencies generate new revenue opportunities from the 98% of website visitors that currently provide no value.
This has led us to develop and launch our SmartFrame Embed Widget.
Together, we can offer a new type of content package that’s free for non-commercial use. This can capture value from the mass market of non-commercial entities that currently visit your website and don’t purchase an image.
This can be accomplished by installing our SmartFrame Embed Widget on your website, which is free and can be set up instantly. We’ll provide you with full setup support and user terms and conditions.
Once the non-commercial users accept the terms and conditions, they’ll be given an embed code that allows them to display the selected images on their websites free of charge, with full-screen and Hyper Zoom viewing options. You’ll be in full control over your images at all times from your SmartFrame control panel, which will also provide you with valuable insights into the engagement and viewing statistics of your content wherever it’s embedded online.
We’ll then monitor and manage interactions, and serve relevant, contextual advertisements within those embedded images. You’ll receive 50% of all the advertising revenues generated.
This opens up a substantial new revenue stream for your business; just imagine being paid every time your images are viewed anywhere online!
For more information contact us via the form below.