Content Writer / Digital Copywriter
Old Street, London

Job Description:
SmartFrame Technologies are looking for a savvy content writer to join our growing London team. Due to our continued growth we are recruiting a Content Writer to join our marketing team in a full-time or possible part-time capacity. As a Content Writer, you will prepare marketing material, product data, images and other product assets for Web, Direct Mail, Print and other sales and marketing channels, applying customer focused techniques to maximise sales. The successful candidate will be experienced writing in a commercial environment and have a current portfolio of work to present.

To meet our requirements, you will have the ability engaging B2B communications through a number of channels, become an integral member of the team and have proven ability to maximise the engagement with our internally created content resulting in increased figures on our social channels, engagement and increase in traffic to our website and overall growth in clicks, adoption and readership. You will help us become a voice of authority within the image security, image publishing, image presentation and image monetisation landscape.

Working within a multidisciplinary team across Berlin, Krakow and London your team will include our CEO, Lead Designer, Marketing Head, Head of Product, UX/UI designers, development and external SEO team.

The Role:
• Responsible for maintaining, expanding, and scaling our content repository
• Ensuring consistency of terminology used to describe the features and assets that make up our product
• Create relevant, informative and compelling content for our B2B website to drive traffic and generate leads
• Research and create engaging and authoritative articles and blogs
• Responsible for copywriting SEO, supporting content driven marketing and researching content being published in the competitor space
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Staying on top of emerging technologies/industry trends and applying them to your writing strategy
• Research, plan, write and deliver content in its many forms daily
• Create and develop content to match different audiences whilst maintaining company tone of voice
• Write Marketing Funnel/Automation Copy, Website Copy, Newsletter & Email Content, Press Releases, Social Media Posts and Offsite Articles
• Eventually using Salesforce (Pardot) to publish content and automate its delivery

Content Writer / Digital Copywriter Skills and Qualifications:
• A proven track record of original content writing, with examples of work completed and the results
• A proven ability to write on-page, blog and article-based content
• Strong copywriting skills with excellent grammar and spelling
• Understanding of web content and basic HTML
• Excellent IT and web literacy
• Proven work experience as a Content Writer, Copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Be degree educated in English or Journalism or equivalent experience
• You will be skilled at managing and prioritising a diverse workload, to meet deadlines and to work under pressure
• Evidence of ability to research technical topics
• Excellent attention to detail, to include proof-reading skills

Additional bonus skills:
• Promoting and curating content on social media
• Experience in Tech or SaaS sectors
• Understanding of and passion for inbound and/or content marketing
• Good understanding and experience of SEO
• Experience using a CMS – e.g. Salesforce, WordPress etc

To apply please send a CV and portfolio with results to:

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