Dynamic watermarking combines a familiar method of protecting images with the principle of image streaming. Here’s what you need to know.

Images published online have traditionally been protected with watermarks. Its success and popularity can be explained by its ease and the fact that no specialist software is required, making it accessible enough to everyone.

Watermarking images usually involves the photographer or image owner embedding a small, translucent graphic or line of text into the image, one that they have either created themselves or obtained through a browser-based service. The idea is that this serves as a deterrent against image theft and unauthorized use.

Image watermarks are still widely used today, although poor design choices and inappropriate application have given them a bad name. Many can, however, be removed by those with only a modicum of post-processing skills – and with AI-based tools proving themselves to be remarkably adept at removing even more complicated watermark designs, their overall effectiveness has been brought into question.

Dynamic watermarking represents a significant step forward. While the concept of adding a watermark to an image is the same as with conventional watermarking, the specific way in which the watermark is applied results in a far more robust and future-proof solution. Combined with SmartFrame’s image-streaming principle and the specific controls on offer for all SmartFrame users as standard, dynamic watermarking is unquestionably the most flexible and effective way to watermarking images online.

Here’s everything you need to know about dynamic watermarking.

What is dynamic watermarking?

Dynamic watermarking is a method of watermarking images that gives the user complete control of the watermark long after an image has been published online.

This is an evolution of the conventional watermark, which is embedded in the image itself and is more limited by comparison.

Is dynamic watermarking better than conventional watermarking?

While conventional watermarks are a logical and longstanding deterrent against image theft, they have barely changed since the internet’s early days. This has meant that, as time has passed and technology has progressed, certain weaknesses have grown apparent.

Related: How secure is watermarking?

Dynamic watermarking not only addresses these issues, but is able to offer a raft of additional functionalities on top of this to help enhance presentation, protection and control.

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