The Rise of Contextual Targeting in a Cookieless World
Our latest white paper outlines the seismic changes coming to the digital advertising industry – and explains how the sports industry can use this to its advantage.
With the third-party cookie soon to be retired, sports brands will soon need to adapt to a new way of bringing relevant messaging to their audiences around the world. Our paper examines what’s changing and how brands can capitalize on this moment.
Please fill in the form to download your copy
The Rise of Contextual Targeting in a Cookieless World
Download our new white paper today
Our latest white paper outlines the seismic changes coming to the digital advertising industry – and explains how the sports industry can use this to its advantage. With the third-party cookie soon to be retired, sports brands will soon need to adapt to a new way of bringing relevant messaging to their audiences around the world. Our paper examines what’s changing and how brands can capitalize on this moment.
The Rise of Contextual Targeting in a Cookieless World
Our latest white paper outlines the seismic changes coming to the digital advertising industry – and explains how the sports industry can use this to its advantage. With the third-party cookie soon to be retired, sports brands will soon need to adapt to a new way of bringing relevant messaging to their audiences around the world. Our paper examines what’s changing and how brands can capitalize on this moment.
Please fill in the form to download your copy
Please fill in the form to download your copy
Learn about:
- What’s changing and why
- The way in which contextual targeting may fill the void left by third-party cookies
- The differences between in-image adtech vendors
- The alternatives to cookie-based targeting
- The rise of the attention economy and how this might shape future metrics
- The way in which contextual advertising is forecast to take center stage in future ad revenues
Learn about:
- What’s changing and why
- The way in which contextual targeting may fill the void left by third-party cookies
- The differences between in-image adtech vendors
- The alternatives to cookie-based targeting
- The rise of the attention economy and how this might shape future metrics
- The way in which contextual advertising is forecast to take center stage in future ad revenues
“The demise of the cookie places contextual advertising front and center of the ad tech ecosystem. SmartFrame’s image-streaming technology represents a great step forward for contextual targeting.”
“The demise of the cookie places contextual advertising front and center of the ad tech ecosystem. SmartFrame’s image-streaming technology represents a great step forward for contextual targeting.”
The IAB
“The demise of the cookie places contextual advertising front and center of the ad tech ecosystem. SmartFrame’s image-streaming technology represents a great step forward for contextual targeting.”
The IAB