Contextual Targeting – Myths and Facts
Download our new fact sheet now
Contextual targeting may not be new but technological advances, privacy legislation, and the demise of the cookie have changed the landscape considerably.
As technology evolves, it’s all the more vital to stay on top of these changes to make sure you continue to make the right decisions for your business.
Our latest fact sheet helps to dispel some of the most common misconceptions around contextual targeting.
Fill in the form to download your copy.
Please fill in the form to download your copy
Contextual Targeting Myths and Facts
Download our new fact sheet now
Contextual targeting may not be new but technological advances, privacy legislation, and the demise of the cookie have changed the landscape considerably.
As technology evolves, it’s all the more vital to stay on top of these changes to make sure you continue to make the right decisions for your business.
Our latest fact sheet helps to dispel some of the most common misconceptions around contextual targeting.
Fill in the form to download your copy.
Contextual Targeting Myths and Facts
Download our new fact sheet now
Contextual targeting may not be new but technological advances, privacy legislation, and the demise of the cookie have changed the landscape considerably. As technology evolves, it’s all the more vital to stay on top of these changes to make sure you continue to make the right decisions for your business. Our latest fact sheet helps to dispel some of the most common misconceptions around contextual targeting.
Please fill in the form to download your copy
Please fill in the form to download your copy
What makes us different?
Comprehensive image metadata
Our unique relationships with image libraries mean we access rich metadata to fully understand images for ad relevance.
Better engagement and ROI on your campaigns
Waiting until the image is in full view before serving an ad over it maximizes visibility and helps to boost the ROI of your campaigns.
Highly informed contextual targeting
We combine the context of the image and webpage with the viewer’s location and device for the most accurate targeting.
Your brand safety is our priority
Detailed image metadata is combined with technologies from IAS, GeoEdge and others for maximum brand safety.
Premium placement
Forget poorly placed banner ads. SmartFrame displays your ads as full-image overlays, right where the viewer is already looking.
Proven effectiveness
Research shows our in-image ads to be more memorable, relevant and engaging than conventional display ads.*
* SmartFrame in-image ads are seen as 34% more relevant and 14% more memorable than traditional display ads, with a 22% increase in engagement. Source: Nielsen
What makes us different?
* SmartFrame in-image ads are seen as 34% more relevant and 14% more memorable than traditional display ads, with a 22% increase in engagement. Source: Nielsen
What makes us different?
* SmartFrame in-image ads are seen as 34% more relevant and 14% more memorable than traditional display ads, with a 22% increase in engagement. Source: Nielsen
Nielsen Digital Content Evaluation measures the impact of native, social or branded digital content by exposing a relevant and representative sample of online panelists to a campaign’s content. Commissioned by SmartFrame, this study assessed whether the content generates better engagement for advertisers by providing a better visual experience for users. This research analyzes 1,200 responses surveyed in August 2021.
Nielsen Digital Content Evaluation measures the impact of native, social or branded digital content by exposing a relevant and representative sample of online panelists to a campaign’s content. Commissioned by SmartFrame, this study assessed whether the content generates better engagement for advertisers by providing a better visual experience for users. This research analyzes 1,200 responses surveyed in August 2021.